Core Viewpoint - The Guizhou Provincial Department of Commerce has issued a draft guideline aimed at transforming the local liquor industry from "selling liquor" to "selling lifestyle" in response to the overall pressure on the liquor industry [1][3]. Group 1: Industry Transformation - The guideline emphasizes a shift from "selling liquor" to "selling services," encouraging producers to maintain quality, enhance skills, and innovate products [3]. - It aims to enhance consumer experiences through immersive cultural engagement, improving their appreciation and emotional value associated with liquor [3]. Group 2: Key Tasks for Industry Upgrade - **Enhancing Product and Service Supply**: The guideline supports collaboration between enterprises and educational institutions to innovate and diversify product offerings, including low-alcohol and flavored liquors [4]. - **Promoting Industry Integration**: It advocates for the integration of liquor with tourism, dining, and cultural activities, expanding market boundaries and enhancing cross-industry consumption [5]. - **Creating New Consumption Scenarios**: The guideline proposes developing new consumption venues and cultural festivals to enrich consumer experiences and promote local liquor culture [6]. - **Upgrading Marketing Models**: It encourages businesses to shift marketing strategies from product-focused to service-oriented, utilizing both online and offline platforms for targeted marketing [6]. - **Developing Talent**: The guideline emphasizes the need for training and attracting professionals in the liquor industry, including sommeliers and brewers, to support industry growth [7]. - **Strengthening Cultural Heritage**: It calls for the preservation and innovative development of liquor culture, promoting Guizhou's liquor heritage and enhancing its international visibility [8]. Group 3: Implementation Support - To ensure the effective implementation of these policies, Guizhou Province plans to establish a coordination mechanism and provide financial support to encourage investment in equipment, product development, and market expansion [8].

Core Viewpoint - The Guizhou Provincial Department of Commerce has released a draft guideline aimed at transforming the focus from "selling liquor" to "selling lifestyle," emphasizing the integration of the liquor industry with various sectors such as tourism, dining, and wellness [1] Group 1: Industry Integration Actions - The guideline promotes the "Liquor+" industry integration action, encouraging the development of synergies between liquor and tourism, dining, commerce, and product offerings [1] - It suggests organizing liquor products to enter scenic spots, transportation hubs, and supermarkets, enhancing the interaction between liquor and tourism products like "branch tours" and "small vehicle groups" [1] - The document emphasizes the importance of cross-industry consumption by leveraging the advantages of liquor combined with coffee and tea [1] Group 2: Cultural and Wellness Integration - The guideline advocates for the integration of liquor with cultural and sports events, promoting the creation of artistic works that reflect the themes of liquor and lifestyle [1] - It supports collaboration between liquor companies and healthcare institutions to introduce liquor-related wellness projects in health facilities and resorts [1] - The plan includes the development of unique towns or wellness sites that combine classic cultural experiences with wellness functions, offering immersive and therapeutic leisure services [1] Group 3: Export and Market Expansion - A three-year action plan and directory for liquor exports will be established to innovate the "Qian Liquor Global Tour" activities, aiming to expand into overseas markets [1] - The guideline highlights the use of immersive experiences, personalized customization, and digital services to empower collaborative innovation within the liquor ecosystem [1]