Core Viewpoint - The Guizhou Provincial Department of Commerce has issued a draft guideline aimed at transforming the local liquor industry from "selling liquor" to "selling lifestyle" in response to the overall pressure on the liquor industry [1][3]. Group 1: Industry Transformation - The guideline emphasizes a shift from "selling liquor" to "selling services," encouraging producers to maintain quality, enhance skills, and innovate products [3]. - It aims to enhance consumer experiences through immersive cultural engagement, improving their appreciation and emotional value associated with liquor [3]. Group 2: Key Tasks for Industry Upgrade - **Enhancing Product and Service Supply**: The guideline supports collaboration between enterprises and educational institutions to innovate and diversify product offerings, including low-alcohol and flavored liquors [4]. - **Promoting Industry Integration**: It advocates for the integration of liquor with tourism, dining, and cultural activities, expanding market boundaries and enhancing cross-industry consumption [5]. - **Creating New Consumption Scenarios**: The guideline proposes developing new consumption venues and cultural festivals to enrich consumer experiences and promote local liquor culture [6]. - **Upgrading Marketing Models**: It encourages businesses to shift marketing strategies from product-focused to service-oriented, utilizing both online and offline platforms for targeted marketing [6]. - **Developing Talent**: The guideline emphasizes the need for training and attracting professionals in the liquor industry, including sommeliers and brewers, to support industry growth [7]. - **Strengthening Cultural Heritage**: It calls for the preservation and innovative development of liquor culture, promoting Guizhou's liquor heritage and enhancing its international visibility [8]. Group 3: Implementation Support - To ensure the effective implementation of these policies, Guizhou Province plans to establish a coordination mechanism and provide financial support to encourage investment in equipment, product development, and market expansion [8].

贵州省商务厅近日就《关于进一步推动"卖酒"向"卖生活方式"转变的指导意见（征求意见稿）》公开征 求意见。其中提到，深入实施"白酒+"产业融合行动，大力推动酒旅、酒餐、酒商、酒体融合发展，组 织白酒产品进景区、进交通枢纽、进商场超市，将酒文旅目的地与"支支串飞""小车小团"等旅游产品充 分联动，拓宽产业边界。深入实施"白酒+"产品融合行动，发挥酒咖、酒茶组合优势，拓展跨界消费市 场。深入实施"白酒+"文体融合行动，酒与演唱会、体育赛事、文艺活动相互促进，鼓励创作酒与生活 主题文艺作品。深入实施"白酒+"康养融合发展行动，支持企业与医疗机构、康养基地合作，鼓励在康 养机构、度假区引入与白酒相关的静心养性项目。推动建设一批集经典文化体验与康养功能于一体的特 色小镇或康养场所，提供沉浸式、疗愈型休闲度假服务。制定白酒出口三年行动计划和目录指引，创 新"黔酒全球行"活动形式，开拓海外市场。通过沉浸式体验、个性化定制、数字服务等技术赋能，实现 白酒协同创新生态。 ...