贵州省商务厅近日就《关于进一步推动"卖酒"向"卖生活方式"转变的指导意见（征求意见稿）》公开征 求意见。其中提到，深入实施"白酒+"产业融合行动，大力推动酒旅、酒餐、酒商、酒体融合发展，组 织白酒产品进景区、进交通枢纽、进商场超市，将酒文旅目的地与"支支串飞""小车小团"等旅游产品充 分联动，拓宽产业边界。深入实施"白酒+"产品融合行动，发挥酒咖、酒茶组合优势，拓展跨界消费市 场。深入实施"白酒+"文体融合行动，酒与演唱会、体育赛事、文艺活动相互促进，鼓励创作酒与生活 主题文艺作品。深入实施"白酒+"康养融合发展行动，支持企业与医疗机构、康养基地合作，鼓励在康 养机构、度假区引入与白酒相关的静心养性项目。推动建设一批集经典文化体验与康养功能于一体的特 色小镇或康养场所，提供沉浸式、疗愈型休闲度假服务。制定白酒出口三年行动计划和目录指引，创 新"黔酒全球行"活动形式，开拓海外市场。通过沉浸式体验、个性化定制、数字服务等技术赋能，实现 白酒协同创新生态。 ...

Core Insights - The export value of Zunyi's liquor (excluding Moutai Group) reached 39.81 million yuan from January to July this year, marking an impressive year-on-year increase of 870.82% [1] - Zunyi's liquor export landscape has expanded to cover five continents, with 13 companies achieving export performance [1] Export Performance - Major companies such as Shengzhe (Guizhou) Import and Export Co., Ltd. and Haimao (Guizhou) Import and Export Co., Ltd. exported liquor worth 4.8 million yuan and 4.94 million yuan to the Philippines and Thailand, respectively [1] - Guotai Liquor Industry exported 1.56 million yuan to Cambodia, while Capital Liquor Industry exported 1.24 million yuan to the United States [1] Policy Support - The export achievements are supported by a series of effective policies, including the organization of 56 liquor companies to participate in six international exhibitions and training for 300 liquor enterprises on export trade [1] - At a promotional event in Singapore and Malaysia, Guotai Liquor Industry secured an order worth 4 million yuan [1] - In early July, Renhuai City organized 10 liquor companies to participate in an exhibition in Japan [1] Comprehensive Services - Zunyi City leverages the advantages of its state-owned foreign trade comprehensive service platform (Zunyi Comprehensive Bonded Industry Company) to provide free comprehensive foreign trade services, including channels and cross-border logistics for liquor companies [1] - To date, the platform has assisted eight liquor companies in exporting and is implementing tailored services for 28 liquor enterprises [1]

Group 1 - The core viewpoint of the article highlights the significant growth in the export of Zunyi's liquor, with an export value reaching 39.81 million yuan, marking an impressive year-on-year increase of 870.82% [1] - The liquor industry is currently undergoing a deep adjustment period, facing dual pressures of destocking and intense competition, prompting companies like Moutai, Xijiu, and Zhenjiu to expand their markets internationally [1] - Xijiu has initiated a global theme series event "Chinese New Year · Drink Xijiu," collaborating with distributors from 11 countries to enhance brand recognition and market share through innovative marketing strategies [1] Group 2 - In 2023, Xijiu's export value reached 23 million yuan, with products being sold to 14 countries and regions including the USA, Australia, Singapore, and Japan [3] - The Zunyi Comprehensive Bonded Zone is actively promoting liquor exports, with companies like Shengzhe and Haimao successfully exporting liquor to the Philippines and Thailand, respectively [3] - A container loaded with 500 bottles of liquor from Moutai Town successfully reached Shenzhen and was subsequently shipped to New York, showcasing the international reach of Zunyi's liquor [3] Group 3 - The export success is supported by a series of policy initiatives, including participation in international exhibitions and the provision of comprehensive foreign trade services by the Zunyi Comprehensive Bonded Industry Company [5] - The Zunyi liquor export work team has organized 56 companies to participate in international food exhibitions, resulting in significant orders, such as a 4 million yuan agreement signed by Guotai Liquor in Malaysia [5] - Currently, there are 13 companies with successful liquor export records, reaching markets in Thailand, Cambodia, the USA, the UK, South Africa, and Kenya, indicating the global footprint of Zunyi's sauce-flavored liquor [5]

Group 1 - Company Shéde Jiǔyè announced the resignation of director Ní Qiáng due to work reasons, which will not affect the board's legal number or the company's normal operations [1] - The company will proceed with the election of a new director as per regulations, although such personnel changes may prompt market concerns regarding governance stability [1] - In the liquor sector, executive changes are considered routine events with limited impact, and investors are encouraged to focus on the company's fundamentals and long-term industry trends [1] Group 2 - The Renhuai City Wine Association publicly announced the expulsion of expert Féng Xiǎoníng for violating industry self-regulation, indicating a strict stance on maintaining core interests and quality integrity [2] - Following the release of a new self-regulation charter, the association has emphasized that no individual, regardless of their status, is exempt from disciplinary actions [2] Group 3 - In the first half of 2025, the total export value of liquor reached $530 million, with a year-on-year increase of 30.9%, reflecting a significant recovery in overseas market demand [3] - The export volume was 8.31 million liters, with a growth rate of 7.4%, and the average price per liter increased to $63.7, marking a 21.9% rise [3] - The robust export data suggests that leading liquor companies are finding new growth opportunities in international markets, potentially reshaping industry valuation logic [3]