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凤翔高新区:以百亿基酒项目激发白酒产业新动能
Sou Hu Cai Jing· 2025-12-09 16:14
目前,三大核心子项目已进入关键落地阶段。其中,7万吨制曲系统建设成效显著,东区3.5万吨制曲厂 房已完成设备安装调试,具备投产条件;4万吨制酒系统室外道路及管网配套工程已全面完工,4座万吨 级制酒车间、红粮及辅料筒仓、动力中心、消防站、溴化锂能源站、污水处理厂等单体工程正有序推 进,2号制酒车间已完成主体建设,即将进入设备安装阶段,为后续产能释放奠定坚实基础;22万吨储 酒罐区子项目已完成供地,前期手续加快办理,即将开工建设。 作为承载凤翔高新区西凤酒城长远发展的战略项目,该项目的建设将为凤翔区域经济与白酒产业发展带 来多重价值。经济效益层面,项目投产后预计年销售收入可达300亿元,利税约100亿元,将成为凤翔区 经济增长的重要支柱;产业升级层面,将破解凤香型白酒基酒产能瓶颈问题,全面提升凤香型白酒生产 的智能化、自动化水平,实现西凤酒基酒产能翻番倍增,基酒储存能力显著提升,进一步巩固西凤酒在 白酒行业的特色优势;就业与产业链带动层面,可直接带动就业超万人,积极发挥西凤酒的龙头带动作 用,为打造全国一流白酒产业集群提供核心支撑。 当前,项目建设正按照 "整体规划、分期建设投产" 的原则稳步推进,未来随着各子项 ...
怎么“卖酒”?贵州出了这几招
Core Viewpoint - The Guizhou Provincial Department of Commerce has issued a draft guideline aimed at transforming the local liquor industry from "selling liquor" to "selling lifestyle" in response to the overall pressure on the liquor industry [1][3]. Group 1: Industry Transformation - The guideline emphasizes a shift from "selling liquor" to "selling services," encouraging producers to maintain quality, enhance skills, and innovate products [3]. - It aims to enhance consumer experiences through immersive cultural engagement, improving their appreciation and emotional value associated with liquor [3]. Group 2: Key Tasks for Industry Upgrade - **Enhancing Product and Service Supply**: The guideline supports collaboration between enterprises and educational institutions to innovate and diversify product offerings, including low-alcohol and flavored liquors [4]. - **Promoting Industry Integration**: It advocates for the integration of liquor with tourism, dining, and cultural activities, expanding market boundaries and enhancing cross-industry consumption [5]. - **Creating New Consumption Scenarios**: The guideline proposes developing new consumption venues and cultural festivals to enrich consumer experiences and promote local liquor culture [6]. - **Upgrading Marketing Models**: It encourages businesses to shift marketing strategies from product-focused to service-oriented, utilizing both online and offline platforms for targeted marketing [6]. - **Developing Talent**: The guideline emphasizes the need for training and attracting professionals in the liquor industry, including sommeliers and brewers, to support industry growth [7]. - **Strengthening Cultural Heritage**: It calls for the preservation and innovative development of liquor culture, promoting Guizhou's liquor heritage and enhancing its international visibility [8]. Group 3: Implementation Support - To ensure the effective implementation of these policies, Guizhou Province plans to establish a coordination mechanism and provide financial support to encourage investment in equipment, product development, and market expansion [8].
山西汾酒:打造白酒行业“超级航母”
Sou Hu Cai Jing· 2025-08-01 12:08
Core Viewpoint - The Fenyang Fenjiu 2030 technological transformation project aims to significantly enhance the production and storage capacity of the company, reinforcing its leadership position in the domestic liquor industry with a total investment of 9.1 billion yuan [1][2]. Group 1: Project Overview - The project is located in the Fenyang Xinghua Village Economic and Technological Development Zone, covering an area of 1,716 acres, and is described as a "super aircraft carrier" in the liquor industry with a total investment of 9.1 billion yuan [1]. - Upon completion, the project will achieve an annual production capacity of 51,000 tons of raw liquor and a storage capacity of 134,400 tons, contributing to the formation of a liquor industry cluster [2]. Group 2: Technological and Structural Aspects - The project emphasizes technological innovation and green development, establishing a complete industrial chain that includes raw material processing, brewing production, storage allocation, and supporting guarantees [2]. - The construction includes various facilities such as grain cleaning, storage silos, brewing workshops, and wastewater treatment stations, with 20 main construction units currently in the main construction phase [2]. Group 3: Economic and Social Impact - The project is a key part of the Luliang Municipal government's initiative to promote the "985" key industrial chain, focusing on upgrading the liquor industry and optimizing the regional economic structure [3]. - It is expected to create numerous job opportunities in Fenyang City, leading to both economic and social benefits [3].
仁怀一白酒专家被当地行业协会除名,回应称违反相关自律规定
Nan Fang Du Shi Bao· 2025-07-30 02:54
在贵州仁怀白酒的专项治理行动期间,当地一名白酒专家"罕见"被行业除名。 近日,仁怀市酒业协会发布通告,表示对白酒专家冯小宁进行除名。南都湾财社-酒水新消费指数课题 组记者注意到,仁怀酒协在公告中称,因冯小宁违反协会有关"行业自律"的规定,撤销其仁怀市酒业协 会生产技术专业委员会委员、副主任委员资格,予以除名并公开通报。 对于该专家被除名的具体原因,以及是否与仁怀当地白酒专项治理有关联,南都湾财社-酒水新消费指 数课题组记者29日致电仁怀市酒业协会进行了解,对方回应表示"冯小宁是违反了行业相关规定""以公 告内容为准"。 员会再无任何关联,任何酒类企业在涉及冯小宁的宣传推介中不得再有其"仁怀市酒业协会生产技术专 家(或委员)"等身份名义的相关介绍和表述。 仁怀市酒业协会通报对冯小宁进行除名。(截图来源:仁怀酒协) 南都湾财社记者注意到,该通告是仁怀市酒业协会近年来首次对协会专家公开除名的通告,仁怀市酒业 协会对于该通告措辞严厉,表示除名之后,冯小宁个人行为和活动与仁怀市酒业协会及生产技术专业委 据了解,冯小宁系贵州仁怀当地知名白酒专家。据仁怀市融媒体中心(微信公众号:今日仁怀)早前报 道称,冯小宁于1976年进 ...
川酒德阳绵竹产区高质量发展路径何在?这场大会给出答案
Sou Hu Cai Jing· 2025-06-19 12:26
Core Insights - The 2025 Sichuan International Wine Expo highlighted the high-quality development of the Baijiu industry in the Mianzhu region, with significant growth in production value and revenue among local enterprises [1][3] - The Mianzhu region aims to become a leading domestic and globally recognized Baijiu industry cluster by 2030, focusing on cultural resources and brand development [3] Industry Performance - In 2024, Mianzhu's 18 large-scale Baijiu enterprises achieved a production value of 30.51 billion yuan, representing a year-on-year growth of 15.8% [1] - Jian Nan Chun, a key player in the region, reported a production value increase of 15.1%, while other large enterprises saw a remarkable production value growth of 52.9% and revenue growth of 44.9% [1] Strategic Development - The "Deyang Baijiu Industry Upgrade Path Report" outlines a strategy to enhance the Baijiu industry, aiming to create five high grounds: intelligent manufacturing, technological innovation, industry aggregation, brand culture, and international exchange [3] - The report emphasizes the need for innovation, green industry construction, leadership from major enterprises, resource optimization, talent development, quality branding, and business model innovation [3] Cultural and Intellectual Support - The conference recognized five Baijiu experts with think tank appointments to leverage their knowledge and experience for the region's development [5] - The launch of the "Mianzhu Wine Culture Series" aims to document and promote the region's rich brewing history and cultural heritage, providing a solid foundation for high-quality industry development [5]
【宝鸡】智慧酿造促白酒产业升级
Shan Xi Ri Bao· 2025-06-05 22:37
Core Insights - The article highlights the development and modernization of the Baoding liquor industry, particularly focusing on the production of Fengxiang-style liquor, which is gaining traction in the market and is supported by local government initiatives [1][2][7]. Industry Development - Baoding city is adapting to the trends in the liquor industry by extending and upgrading the liquor industry chain, with the Fengxiang-style liquor industry cluster recognized as a provincial-level characteristic industry cluster [1][2]. - The liquor industry chain has been included in Baoding's key development initiatives, being one of the 13 prioritized industry chains in the city and one of the 34 supported by Shaanxi province [2]. Agricultural Practices - The region is implementing a crop rotation model combining sorghum with other crops to enhance the quality and yield of raw materials for liquor production, with 5,000 acres of sorghum currently being cultivated [2]. Technological Advancements - The use of automated brewing production lines and smart devices has significantly increased production efficiency, with one workshop now capable of producing as much as ten old workshops combined [4][5]. - Collaboration with universities and research institutions is enhancing the quality of Fengxiang-style liquor through scientific analysis and technological integration [5][6]. Capacity Expansion - The construction of the Xifeng Liquor City is expected to increase the production capacity of base liquor from 60,000 tons to 200,000 tons, with an anticipated annual output value of 60 billion yuan [8]. - The completion of key projects is projected to add 100,000 tons of high-quality base liquor capacity and generate approximately 30 billion yuan in sales revenue, creating over 10,000 jobs [7][8]. Brand Development - The Baoding liquor industry is leveraging its rich historical background of over 3,000 years in liquor production to enhance its market presence and brand recognition on a national level [7][8].