Core Viewpoint - The price of various brands of baijiu has been declining significantly this year, with some prices dropping by as much as 30% or nearly halved, leading to increased consumer attention and discussion about baijiu pricing [1][3] Price Discrepancies Across Channels - A recent survey conducted by the Haibao Laboratory revealed substantial price differences for the same type of baijiu across different purchasing channels, with official flagship stores generally having the highest prices and platforms like Pinduoduo offering the lowest prices, sometimes differing by over 40% [1][10][11] - For example, the price of 500ml Feitian Moutai varied from 1499 yuan (requiring reservation) to 1980 yuan (immediate purchase) on Tmall, while Pinduoduo offered it for 1640 yuan, showcasing a price difference of 32.1% [6][7][9] Specific Brand Price Comparisons - The survey included six well-known brands: Moutai, Wuliangye, Langjiu, Yanghe, Fenjiu, and Luzhou Laojiao, with findings indicating that the official flagship store prices were consistently higher than those on discount platforms [10][11] - For instance, the price of Wuliangye's 500ml product varied from 990 yuan on its official store to 769 yuan on Pinduoduo, reflecting a maximum difference of 28.7% [12] - Langjiu's 500ml Qinghua Lang had a price range from 900 yuan to 636 yuan across different platforms, resulting in a price difference of 41.5% [14] Reasons for Price Differences - Industry insiders suggest that the official prices set by liquor companies serve as a retail benchmark and are typically about 20% higher than prices found in other channels [18] - The rise of e-commerce has led to increased competition, with platforms often using baijiu as a loss leader to attract customers, resulting in lower prices compared to traditional retail [18][20] - Concerns about counterfeit products have also been raised, as some online sellers may mix genuine and fake products, particularly when prices are significantly lower than offline [20]

Core Insights - The price of Feitian Moutai liquor has become a focal point as the Mid-Autumn Festival and National Day approach, with discrepancies noted between self-media price comparison platforms and actual retail prices in stores [1] - A market investigation revealed that the retail price of Feitian Moutai remains stable around 1900 RMB, with slight fluctuations due to increased demand during the holiday season [2] - The differences in pricing are attributed to factors such as bottle pricing versus case pricing, regional variations, and different pricing strategies for bulk buyers [2][3] Market Investigation - Retail prices for Feitian Moutai are generally around 1900 RMB, with variations based on location and purchase type, such as bulk orders receiving discounts [2] - Online price comparison platforms often show lower prices, which do not align with actual retail prices, leading to consumer confusion [2][3] - The prices listed on these platforms are often "wholesale reference prices" rather than actual retail prices, which can mislead consumers [3][4] Digital Price Discrepancies - Many self-media platforms publish fluctuating prices for Moutai, but these are often not reflective of the actual market prices consumers will pay [3][5] - The actual transaction price for consumers is typically higher than the prices listed on these platforms due to additional costs such as service fees and logistics [6] E-commerce Dynamics - E-commerce platforms are engaging in aggressive pricing strategies, including subsidies, to attract consumers, particularly for high-end products like Feitian Moutai [8] - Some e-commerce listings may use deceptive practices, such as low initial prices that lead to complicated purchasing processes or redirecting to higher-priced products [9] Consumer Guidance - There is no single authoritative platform for consumers to rely on for accurate pricing of Feitian Moutai, leading to confusion in the market [10] - Consumers prioritize authenticity over minor price differences, often preferring established retail channels for purchasing Moutai [11]