今天分享的是：荣续ESG智库：2025年白酒行业ESG白皮书 报告共计：35页 《2025年白酒行业ESG白皮书》核心内容总结 《2025年白酒行业ESG白皮书》由上海现代服务业联合会、红星ESG研究院与荣续ESG智库联合发布，聚焦白酒行业发展与ESG实践，为从业者和研究者呈 现行业全景与未来方向。 白皮书先对白酒行业进行概览。白酒作为中国传统文化与经济生活的独特符号，历经千年传承，从作坊式酿造发展到工业化生产，从区域消费拓展至全国 化、全球化布局，在国民经济与社会文化中地位特殊。书中还展示了粮食生产相关数据，全年粮食播种面积119319.1千公顷、总产量70649.9万吨、单位面积 产量5921.1公斤/公顷，且分季节、分品种呈现具体数据，为理解白酒行业原材料供应基础提供参考，同时分析了行业价值链、市场格局及发展趋势。 在白酒行业ESG发展部分，白皮书指出，在双碳目标推进、ESG理念深入人心的当下，ESG理念为白酒产业发展注入新维度。书中深入探讨ESG信息披露的 实践意义，拆解核心议题解决路径，研究白酒企业如何在生态环境保护、社会责任履行、公司治理完善的要求下，平衡经济效益与社会价值，通过ESG实践 提升长 ...

Core Insights - The white liquor market is experiencing a price decline across various brands, with significant adjustments in retail pricing due to the introduction of new sales channels and promotional strategies [5][15][17] - Instant retail platforms are contributing to lower average prices, with many high-end products being sold at prices significantly below traditional retail channels [6][9][10] Price Trends - The average price of Feitian Moutai has dropped to approximately 2134.43 yuan, down from 2367 yuan in the previous period, with online prices as low as 1890 yuan on certain platforms [6][7] - The average price of Wuliangye's eighth generation has decreased to 953.1 yuan, down from 1054 yuan, reflecting a decline of 9.57% [16] - The average price of Guojiao 1573 has also seen a reduction, with current prices around 982.61 yuan, indicating a downward trend in the high-end liquor segment [10][12] Market Adjustments - The introduction of new retail channels, particularly instant retail platforms, has led to a more accurate reflection of market prices, with many products seeing a significant drop in their average prices [5][17] - The inclusion of Foshan in the pricing statistics has highlighted its status as a key market for liquor consumption, with average prices for high-end products like Feitian Moutai reaching around 2320.94 yuan [12][13] Product-Specific Changes - The average price of Dream Blue M6+ is reported at 708.46 yuan, with online prices being lower than offline prices, indicating a shift in consumer purchasing behavior [10][11] - The average price of the ancient well liquor, Gu 20, has decreased to 597 yuan, down from 660 yuan, showing a notable price adjustment in the mid-range segment [7][16] Consumer Behavior - The shift towards instant retail platforms is changing consumer purchasing patterns, with many consumers opting for lower-priced options available online [6][17] - The overall market dynamics are being influenced by promotional activities and discounts offered by instant retail platforms, leading to a more competitive pricing environment [5][15]

Core Insights - The white liquor sales are in a seasonal downturn, yet major brands are actively launching new products and adjusting pricing strategies to adapt to market conditions [1][19] - The introduction of instant retail platforms has significantly influenced the pricing dynamics of white liquor, leading to lower average prices across various products [2][19] Pricing Adjustments - The latest adjustments show a decline in average prices for most products compared to the previous period, with instant retail platforms offering prices significantly lower than traditional channels [2][19] - For example, the average price of Feitian Moutai online is 2110.02 yuan, while offline it is 2199.5 yuan, resulting in an overall average of 2134.43 yuan, down from 2367 yuan [3][7] Product-Specific Price Changes - Feitian Moutai's price has dropped to below 2000 yuan on some instant retail platforms, with prices as low as 1890 yuan on Meituan [3][4] - Other high-end products like Wuliangye and Guojiao 1573 have also seen significant price reductions, with Wuliangye priced at 917.12 yuan online and 998.48 yuan offline [7][11] Market Dynamics in Different Regions - The inclusion of Foshan in the pricing index reflects its status as a major consumption hub, with Feitian Moutai's average price in Foshan reaching approximately 2320 yuan [12][15] - In Shenzhen, the average price of Feitian Moutai is reported at 2137.95 yuan, closely aligning with market performance after the removal of high-priced channels [8][9] Overall Market Trends - The overall market for white liquor is experiencing a transformation due to the entry of instant retail channels, which have become significant contributors to sales during promotional periods [19] - The adjustments in pricing and the introduction of new sales channels indicate a shift towards more competitive pricing strategies among brands [19]

Core Insights - The white liquor market has experienced a collective price decline since 2025, affecting both high-end and mid-range products due to a cooling consumption environment and high inventory pressures [1][15][16] - The South China region, particularly the Guangdong-Hong Kong-Macao Greater Bay Area, has shown significant price differentiation and a notable decline in retail prices for various white liquor products [1][2][3] Market Performance - More than half of the monitored products have seen a price drop since the beginning of the year, with high-end products being the most affected [2][15] - Among 21 monitored products, 15 experienced a decline in average retail prices, with only 4 showing slight increases and 2 remaining stable [2][3] - The most significant price drop was observed in Feitian Moutai, which fell from approximately 2624 CNY to 2368 CNY, a decrease of 256 CNY [2][3] Price Trends by Product - Feitian Moutai's market price has dropped significantly, with current prices ranging from 2100 to 2400 CNY per bottle, marking a decline of over 15% from its peak [3][15] - Other products in the thousand CNY price range, such as the eighth generation Wuliangye and Guojiao 1573, also saw price reductions, with the eighth generation Wuliangye dropping by 110 CNY [10][15] - Mid-range products like Yanghe Dream Blue M6+ and Guotai Guobiao also experienced price declines, although to a lesser extent compared to high-end products [4][10] Regional Price Dynamics - In Guangzhou, 17 out of 21 products saw price declines, with Feitian Moutai dropping from 2648 CNY to 2305 CNY [7][8] - Shenzhen's market showed a downward trend in retail prices, although some products had inflated prices due to high-end retail channels [9][10] - Dongguan's market exhibited significant price fluctuations influenced by seasonal demand and promotional activities, with Feitian Moutai's price dropping to 2299 CNY during peak sales periods [12][13] Inventory and Market Conditions - The white liquor industry is currently in a deep adjustment phase, with high inventory levels leading to price pressures across all product categories [15][16] - Approximately 60% of companies are facing price inversion, particularly in the 800 to 1500 CNY price range, which is experiencing the most significant downward pressure [15][16] - The average inventory turnover days have increased to 900 days, indicating a challenging market environment for producers [15][16] Future Outlook - The market is expected to continue facing challenges as companies balance between maintaining prices and expanding market share [17][18] - The introduction of new statistical methods and the inclusion of additional cities like Foshan in price monitoring may provide a clearer picture of market dynamics moving forward [20][21]

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [4] Core Insights - The food and beverage sector in A-shares has shown a mixed performance, with a 1.53% increase over the past two weeks, underperforming the Shanghai Composite Index by 0.26 percentage points and the Shenzhen Component Index by 2.33 percentage points [12] - The retail sales growth in June was 4.8%, indicating a slowdown compared to May, with total retail sales amounting to 42,287 billion yuan [55] - The report highlights the resilience of high-end liquor companies and the growing consumption trends in various segments such as beer and snacks [57] Summary by Sections 1. Market Review - A-shares in the food and beverage industry increased by 1.53% in the last two weeks, lagging behind major indices [12] - Within the sector, liquor (+2.30%), meat products (+1.27%), and dairy (+0.86%) performed well, while soft drinks (-2.11%), snacks (-1.86%), and baked goods (-1.33%) saw declines [12] - Notable stock performances included Huangshi Group (+18.11%), Huang Shang Huang (+13.54%), and Liangpinpuzi (+12.95%) [12] 2. Key Data Tracking - The average price of fresh milk in major production areas was 3.04 yuan/kg, down 6.2% year-on-year [37] - The national market price for pork was 25.46 yuan/kg, down 11.9% year-on-year [40] - The price of PET for packaging was 6,100 yuan/ton, down 16.4% year-on-year [40] 3. Key Events Tracking - June retail sales data showed a total of 245,458 billion yuan for the first half of the year, with a year-on-year growth of 5.0% [55] - PepsiCo reported a net sales revenue of 22.726 billion USD for Q2 2025, with stable growth in its Chinese market share [55] - The World Health Organization initiated a health tax proposal aimed at increasing the prices of tobacco, alcohol, and sugary drinks by at least 50% by 2035 [55] 4. Important Company Announcements - Liangpinpuzi's actual controller is set to change to the Wuhan State-owned Assets Supervision and Administration Commission [56] - Yanjing Beer expects a net profit of 1.062 to 1.137 billion yuan for the first half of 2025, a year-on-year increase of 40% to 50% [56] 5. Investment Recommendations - Focus on high-end liquor companies with strong brand and channel capabilities, such as Kweichow Moutai and Wuliangye [57] - The report suggests monitoring companies in the beer and snack segments, as well as dairy firms like Yili and New Dairy [57]

Core Viewpoint - The launch of the Yangshao Color Pottery Workshop's "Tianshi 20" marks a significant event in China's high-end liquor market, completing the "20-day group" product matrix, which includes Fenjiu Qinghua 20 and Gujing Gonggu 20, reflecting a shift from price competition to value competition in the industry [1][4]. Group 1: Market Dynamics - The "20-day group" represents a collective push from regional liquor brands into the national high-end market, showcasing a new competitive logic based on "region + culture + quality" during a period of deep industry adjustment [1][4]. - The successful pricing strategies of Fenjiu Qinghua 20 and Gujing Gonggu 20 have set a replicable market breakthrough model for other regional brands, with Fenjiu achieving annual sales of 1 billion yuan in Henan and Gujing Gonggu becoming the first local liquor to stabilize at the 500 yuan price point in Anhui [3][4]. Group 2: Industry Trends - The Chinese liquor industry is experiencing a "quantity decline, profit increase" phenomenon, with a reported 1.8% decrease in production but a 7.8% increase in total profits, indicating a transition to a stock game era [4]. - The 300-500 yuan price range is becoming a battleground for brands, as it avoids the dominance of top brands like Moutai and Wuliangye while providing strategic opportunities for regional brands [7][8]. Group 3: Cultural and Marketing Strategies - The Tianshi 20 product utilizes a unique "Nine Grains and Six Pottery" process, integrating traditional pottery into its production, which distinguishes it in a market with severe flavor homogeneity [8][11]. - The cultural narratives embedded in the "20-day group" products enhance their market appeal, with each brand leveraging its historical and cultural significance to connect with consumers [11][15]. Group 4: Distribution and Sales Strategies - Traditional deep distribution models are facing challenges, with average inventory turnover days reaching 900, prompting the "20-day group" to adopt new marketing strategies [14]. - For instance, Fenjiu has managed to keep its provincial market turnover days at around 57, significantly lower than the industry average, while Yangshao is exploring a "culture + media enterprise" marketing ecosystem to enhance brand value and sales conversion [14][18]. Group 5: Future Outlook - The introduction of Tianshi 20 is expected to elevate Yangshao's brand value and profit structure, marking a critical phase in the revitalization of Henan liquor [18]. - The "20-day group" phenomenon suggests a deeper transformation in the post-pandemic consumer market, where consumers prioritize unique value expressions over brand loyalty, and competition shifts towards cultural, technological, and supply chain strengths [18][21].

Core Viewpoint - The article discusses the transformation of the Chinese liquor market, particularly the shift from high-end baijiu to more accessible options, reflecting changing consumer preferences and social dynamics [3][4][5]. Group 1: Market Trends - The baijiu market has seen a significant shift from high-end products to more affordable options, with a growing preference for light and accessible "light bottle" baijiu [4][5]. - The high-end baijiu segment remains strong, but many non-leading brands have seen their prices drop significantly, leading to uncertainty in their value [4][5]. - Predictions indicate that by the second half of 2025, light bottle baijiu priced between 50-100 RMB and mid-range baijiu priced between 250-450 RMB will become the most popular segments [4]. Group 2: Consumer Preferences - There is a notable change in consumer behavior, with a focus on the enjoyment of baijiu itself rather than its status as a social currency, as seen in past business gatherings [3][4]. - Younger consumers are increasingly favoring lower-alcohol options and are less interested in high-end baijiu, leading to a shift in marketing strategies among liquor companies [10][11]. - The article highlights the emergence of new products targeting younger demographics, such as flavored and lower-alcohol baijiu, which align with contemporary lifestyle preferences [10][11]. Group 3: Regional Brands and Innovations - Regional brands like Mingguang liquor have shown impressive growth, with revenue projections increasing from under 300 million RMB in 2021 to over 1 billion RMB by 2024 following a merger [7][8]. - The article emphasizes the unique characteristics of certain regional liquors, such as Jinmen sorghum and Li Du sorghum, which cater to niche markets and have distinct flavor profiles [6][7]. - The article notes that many high-end brands struggle to penetrate lower-tier markets effectively, while regional brands excel in producing mid-range products that resonate well with local consumers [10].

Core Insights - The 618 shopping festival has concluded, leading to varied price movements in the white liquor market, with some products experiencing price increases while others continue to decline [1][2][3] Price Trends in Major Cities - In Guangzhou, among 21 sampled white liquor products, 9 saw a decrease in average retail price, while 8 experienced an increase, and 4 remained unchanged [2] - Notably, high-end products like Moutai and Guojiao 1573 have seen price drops, with Moutai's average retail price falling to approximately 2304 RMB, a decrease of about 100 RMB from the previous period [2][3] - In Shenzhen, Moutai's average retail price is reported at 2298.5 RMB, with a notable decline in several high-end products due to ongoing market pressures [7][10] - East Dongguan's market shows a mixed trend, with 9 products increasing in price and 5 decreasing, highlighting the volatility in high-end liquor pricing [12][13] Online vs. Offline Pricing - Online platforms, particularly instant retail channels, are showing lower prices compared to offline supermarkets, with Moutai priced at 2229 RMB online, which is about 75 RMB lower than the overall average [3][8] - The price discrepancies between online and offline channels are significant, with products like Junpin Xijiu and Qinghua Lang being sold for much lower prices online compared to their offline counterparts [3][8] Impact of Regulatory Changes - The ongoing "ban on alcohol" has significantly impacted sales, particularly in high-end segments, leading to price reductions as businesses attempt to stimulate demand [9][10] - The combination of the 618 festival and regulatory changes has created a challenging environment for liquor companies, as they navigate maintaining sales volume and pricing stability [1][17] Summary of Average Prices - The average prices for key products as of July 4th are as follows: - Moutai: 2367.62 RMB [19] - Wuliangye: 1010.27 RMB [19] - Junpin Xijiu: 833.17 RMB [20] - Qinghua Lang: 943.11 RMB [20] - Guojiao 1573: 993.42 RMB [20]

Price Changes in Dongguan Market - In the Dongguan market, prices of various famous liquor brands have fluctuated, with 5 brands experiencing price increases, 8 brands seeing price decreases, and the rest remaining stable [1][2] - The largest price increase was observed in Feitian Moutai, which rose from 2299 yuan to 2800 yuan, an increase of 501 yuan, attributed to unstable supply and significant price differences across channels [1] - The price of Fenjiu Qinghua 20 also increased, from 434 yuan to 482 yuan, a rise of 48 yuan, primarily due to noticeable price hikes in the RT-Mart channel [1] Price Decreases - Among the 8 brands with price declines, Guojiao 1573 and Qinghua Lang saw significant reductions, with Qinghua Lang's price dropping from 1055 yuan to 965 yuan, a decrease of 90 yuan, influenced by price adjustments in the JD Wine World Dongguan channel and stock shortages in higher-priced channels [1][2] - Guojiao 1573's average price fell from 1075 yuan to 1004 yuan, a decrease of 71 yuan, similarly affected by price reductions in certain channels and stock shortages [2] Average Prices of Selected Liquors - The average prices of selected liquors in the Dongguan market as of June 13 are as follows: - Feitian Moutai: 2800 yuan - Wuliangye: 1028.17 yuan - Guojiao 1573: 1004.5 yuan - Qinghua Lang: 965 yuan - Fenjiu Qinghua 20: 482 yuan [3][4]

Core Viewpoint - The 618 shopping festival has led to significant price reductions in the Chinese liquor market, particularly for high-end baijiu brands, as manufacturers aim to alleviate inventory pressure during a seasonal consumption lull [1][22]. Price Trends in Major Cities - In Guangzhou, 17 out of 21 sampled baijiu products saw a decline in average retail prices, with notable drops in high-end brands like Moutai and Wuliangye [1][2]. - The average retail price of Moutai in Guangzhou is approximately 2404 RMB, down over 100 RMB from the previous period [2]. - In Shenzhen, most products remained stable, but Moutai was largely unavailable, leading to price fluctuations [6][7]. - In Dongguan, Moutai's price increased significantly due to supply instability, rising from 2299 RMB to 2800 RMB [11][12]. Price Changes by Product - High-end products like the Eighth Generation Wuliangye and Guojiao 1573 also experienced price drops, with Guojiao 1573 decreasing from 1075 RMB to 1004 RMB [12][13]. - The average price of the high-end product Junpin Xijiu fell to around 845 RMB in Guangzhou, with significant reductions noted across various retail channels [2][3]. - The price of Qinghualang in Dongguan dropped from 1055 RMB to 965 RMB, reflecting a broader trend of price reductions in the market [12][13]. E-commerce Impact - E-commerce platforms have seen more pronounced price reductions, with many baijiu brands offering discounts and promotional activities during the 618 festival [16][20]. - On Tmall, the price of Hong Xifeng dropped from 1157 RMB to 1056 RMB, while Guojiao 1573 and Gujing Gongjiu also saw minor declines [19]. - The overall sales volume for liquor on Tmall surged by 72% year-on-year during the promotional period, indicating a positive response to lower prices [19][22]. Market Dynamics - The current price declines are attributed to a structural transformation in the baijiu industry, exacerbated by seasonal consumption patterns and increased competition from online channels [22]. - The price index for national baijiu showed a slight decrease of 0.35% in May, reflecting ongoing challenges in maintaining price stability amid aggressive promotional strategies [22]. - Manufacturers are facing pressure to manage inventory while navigating the complexities of pricing strategies in a competitive market environment [22].