Core Insights - The Chinese liquor industry is undergoing a "low-alcohol revolution," moving away from the traditional high-alcohol image to cater to younger consumers [1][2] - Major Chinese liquor companies are set to launch new products with alcohol content below 29 degrees, marking a significant shift in the market [1] - The low-alcohol liquor market in China is rapidly expanding, projected to grow from approximately 3.7 trillion KRW in 2020 to about 10.89 trillion KRW by 2024, and expected to reach 14 trillion KRW by 2025 [1] Market Dynamics - Young consumers, aged 20 to 30, represent 34% of current liquor consumers in China, with a potential market size of 76 trillion KRW among 490 million young liquor consumers [1] - A survey indicates that young people prefer low-alcohol products over high-alcohol liquor, prompting companies to adjust their strategies accordingly [2] - Industry experts suggest that this trend is not merely a short-term fad but could reshape the entire industry structure, with low-alcohol products potentially becoming the core market for the future [2]