Core Viewpoint - JD.com management emphasizes that the core goal of its food delivery business is to achieve synergy with traditional e-commerce, enhance user engagement, and drive cross-selling opportunities [1][2][3] Group 1: Business Strategy - JD.com will not engage in reckless spending to capture market share in the food delivery sector, remaining unaffected by competitors' aggressive short-term strategies [2][5] - The food delivery business is positioned as a strategic extension of the e-commerce platform rather than merely a tool for market share acquisition [3][5] Group 2: User Conversion and Cross-Selling - Data shows that 40% of new users acquired through food delivery by March 2025 converted to e-commerce users by July [6] - Cross-selling primarily focuses on categories such as supermarkets, electronic accessories, and lifestyle service coupons [6] Group 3: Revenue Model - The long-term profitability of the food delivery business relies on three revenue pillars: fulfillment revenue to offset rider costs, and commission and advertising revenue to cover subsidies and other operating expenses [7][8] - Management anticipates that fulfillment revenue will eventually cover rider costs as the market stabilizes [7] Group 4: Market Challenges - The management acknowledges that achieving breakeven in the food delivery business is becoming more challenging due to increased competition and rising operational costs [9] - The breakeven order volume is expected to be higher than in previous years, with a typical breakeven point previously around 20 million daily orders [10] Group 5: Future Focus - In the short term, JD.com will continue necessary investments to maintain market positioning, focusing on improving subsidy efficiency, achieving breakeven through operational efficiency, and increasing monetization efforts [10]

Core Viewpoint - JPMorgan believes that JD.com is positioning its food delivery business as a strategic extension of its e-commerce platform rather than merely a tool for market share competition [1][2] Group 1: Business Strategy - JD.com's management emphasizes that the core goal of the food delivery business is to achieve synergy with traditional e-commerce, enhancing user engagement and driving cross-selling [1][2] - The company will not engage in reckless spending to capture market share and will focus on healthy growth in order volume and user base, as well as improving the economic efficiency per order [2][3] Group 2: User Conversion and Cross-Selling - Notably, 40% of new users acquired through food delivery by March 2025, who were inactive for the past 12 months, converted to e-commerce users by July [2][3] - Cross-selling primarily focuses on categories such as supermarkets, electronic accessories, and lifestyle service coupons, with management expecting significant GMV/revenue contributions from new users in 1-2 years [2][3] Group 3: Profitability Path - JD.com does not view any business as a permanent cost center and insists that all business units should have a clear path to profitability [3] - The food delivery business is expected to rely on three revenue pillars: fulfillment income to offset rider costs, and commission and advertising income to cover subsidies and other operating expenses [3] Group 4: Industry Challenges - The management acknowledges that achieving breakeven for food delivery operators is becoming more challenging due to increased competition, which may lead to lower overall commission rates and rising rider costs due to inflation and social benefits [4] - The breakeven order volume is expected to be higher than in previous years, where operators typically reached breakeven at around 20 million daily orders [4] Group 5: Investment Focus - In the short term, JD.com plans to make necessary investments to maintain market positioning, focusing on improving subsidy efficiency, achieving breakeven through higher operational efficiency, and increasing monetization efforts such as advertising revenue [4] Group 6: Online Travel Business - JD.com views its online travel business as a supplementary product to meet user demand, with no immediate urgency to develop this area compared to food delivery and e-commerce, planning to build capabilities and offerings over a longer timeframe [5]