事件：2025年5月15日，海通国际举办消费引力专场活动，邀请华中零食消费领域专家分享行业看法与 趋势。专家样本包括"零食很忙""赵一鸣""万辰好想来""来优品""零食有名"5个零食品牌，合计32家量贩 零食门店和6家省钱超市门店，覆盖湖南、湖北、江苏、安徽、成都和重庆等区域。 不同店铺类型初期投入和日均店效正相关，由于店铺加密缘故同店仍呈下行趋势 市场上的零食量贩店铺主要分4类，A+核心商圈店(大店)、社区店、校园店及城镇店。从店铺投入上 看，A+核心商圈店所需投入最多，其次按序排列分别是社区店、校园店和城镇店。 智通财经APP获悉，海通国际发布研报称，以量贩零食和潮玩为核心的省钱超市模型正在多个区域进行 试点，华中地区尚未全面布局，目标在于拓展客户圈层、提升店铺人流以及提高客单价。目前成都已有 三家省钱超市，2024年销售表现同比下滑，主因供应链不成熟和非零食品类(日化和潮玩)周转速度慢于 零食，整体周转速度和坪效较低。但量贩零食门店仍有巨大空间，品牌下沉主要依赖于成熟供应链网 络、仓储体系与物流时效保障。 海通国际主要观点如下： 从日均店效看，A+核心商圈店店效最高，其次同样分别是社区店、校园店和城镇店 ...

Investment Rating - The report does not explicitly state an investment rating for the food and beverage industry, but it discusses various growth opportunities and challenges within the sector. Core Insights - The expansion of snack SKUs and category extension is driving customer base growth, particularly in lower-tier and untapped markets, indicating significant store opening potential [1][4][13] - Initial investment and average daily store efficiency are positively correlated across different store types, with A+ core business district stores requiring the most investment and showing the highest efficiency [2][9] - The turnover of non-snack goods is slower compared to snacks, which may pressure overall store efficiency despite SKU expansion [3][10] - Own-brand and white-brand products have higher gross profit margins, and their proportion is expected to increase, enhancing profit margins for stores [11] - The "money-saving supermarket" model is being piloted to improve average order value and customer reach, although it faces challenges such as supply chain maturity [12] - There is substantial potential for further expansion in the snack store market, especially in areas with lower population density [4][13] Summary by Sections Market Overview - The report highlights the ongoing trends in the snack market, emphasizing the importance of SKU expansion and category diversification to attract a broader customer demographic [3][10] Store Performance - Different store types exhibit varying levels of initial investment and daily efficiency, with A+ core business district stores leading in both metrics [2][9] Product Strategy - The introduction of non-snack items aims to broaden the customer base, although these products have slower turnover rates, impacting overall efficiency [3][10] - The report notes that self-branded and white-branded products yield higher gross profit margins, suggesting a strategic focus on increasing their share in the product mix [11] Business Model Innovations - The "money-saving supermarket" model is being tested in various regions, aiming to enhance customer engagement and sales performance, despite facing operational challenges [12] Growth Potential - The report identifies significant opportunities for new store openings in lower-tier and untapped markets, supported by established supply chain networks [4][13]