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大消费渠道脉搏:零食SKU扩张及品类延伸助力客群扩展,下沉市场和空白市场开店空间巨大
Investment Rating - The report does not explicitly state an investment rating for the food and beverage industry, but it discusses various growth opportunities and challenges within the sector. Core Insights - The expansion of snack SKUs and category extension is driving customer base growth, particularly in lower-tier and untapped markets, indicating significant store opening potential [1][4][13] - Initial investment and average daily store efficiency are positively correlated across different store types, with A+ core business district stores requiring the most investment and showing the highest efficiency [2][9] - The turnover of non-snack goods is slower compared to snacks, which may pressure overall store efficiency despite SKU expansion [3][10] - Own-brand and white-brand products have higher gross profit margins, and their proportion is expected to increase, enhancing profit margins for stores [11] - The "money-saving supermarket" model is being piloted to improve average order value and customer reach, although it faces challenges such as supply chain maturity [12] - There is substantial potential for further expansion in the snack store market, especially in areas with lower population density [4][13] Summary by Sections Market Overview - The report highlights the ongoing trends in the snack market, emphasizing the importance of SKU expansion and category diversification to attract a broader customer demographic [3][10] Store Performance - Different store types exhibit varying levels of initial investment and daily efficiency, with A+ core business district stores leading in both metrics [2][9] Product Strategy - The introduction of non-snack items aims to broaden the customer base, although these products have slower turnover rates, impacting overall efficiency [3][10] - The report notes that self-branded and white-branded products yield higher gross profit margins, suggesting a strategic focus on increasing their share in the product mix [11] Business Model Innovations - The "money-saving supermarket" model is being tested in various regions, aiming to enhance customer engagement and sales performance, despite facing operational challenges [12] Growth Potential - The report identifies significant opportunities for new store openings in lower-tier and untapped markets, supported by established supply chain networks [4][13]