Company Overview - Company has been actively enhancing operational efficiency in the U.S. market, with significant improvements in store efficiency observed [1] - The company aims to create a one-stop shopping experience for families in the U.S., covering a wide range of products including toys, beauty, food, home goods, and gifts [1] - The company possesses advantages in product quality and IP richness [1] Operational Strategy - The company is leveraging AI and data models to drive store management and resource allocation, improving site selection accuracy and single-store operational efficiency [1] - A strategy shift from scattered store openings to clustered openings in strategic areas is being implemented to enhance brand visibility and reduce costs [1] - The company is exploring various store formats in the U.S., planning to open higher-quality stores in Lifestyle Centers and Power Centers [1] Performance Metrics - According to the company's Q2 2025 earnings call, the new store efficiency in the U.S. market is projected to be 1.5 times that of existing stores, with a nearly 30% higher sales per square meter and improved rent-to-sales ratio [1] - The company anticipates a boost in overseas single-store profit margins during the fourth quarter, which is typically a peak season for overseas operations [2] Financial Forecast - The adjusted net profit forecast for 2025 and 2026 is set at 2.9 billion and 3.7 billion respectively, with current Hong Kong and U.S. stocks corresponding to a 17 times 2025 non-IFRS P/E ratio [2] - The company maintains a target price of 56.93 HKD and 29.38 USD for Hong Kong and U.S. stocks respectively, corresponding to a 22 times 2025 non-IFRS P/E, indicating a potential upside of 32% for both [2]

事件：2025年5月15日，海通国际举办消费引力专场活动，邀请华中零食消费领域专家分享行业看法与 趋势。专家样本包括"零食很忙""赵一鸣""万辰好想来""来优品""零食有名"5个零食品牌，合计32家量贩 零食门店和6家省钱超市门店，覆盖湖南、湖北、江苏、安徽、成都和重庆等区域。 不同店铺类型初期投入和日均店效正相关，由于店铺加密缘故同店仍呈下行趋势 市场上的零食量贩店铺主要分4类，A+核心商圈店(大店)、社区店、校园店及城镇店。从店铺投入上 看，A+核心商圈店所需投入最多，其次按序排列分别是社区店、校园店和城镇店。 智通财经APP获悉，海通国际发布研报称，以量贩零食和潮玩为核心的省钱超市模型正在多个区域进行 试点，华中地区尚未全面布局，目标在于拓展客户圈层、提升店铺人流以及提高客单价。目前成都已有 三家省钱超市，2024年销售表现同比下滑，主因供应链不成熟和非零食品类(日化和潮玩)周转速度慢于 零食，整体周转速度和坪效较低。但量贩零食门店仍有巨大空间，品牌下沉主要依赖于成熟供应链网 络、仓储体系与物流时效保障。 海通国际主要观点如下： 从日均店效看，A+核心商圈店店效最高，其次同样分别是社区店、校园店和城镇店 ...