Core Viewpoint - The company Beike is implementing a "compensation for disturbance" policy in response to consumer concerns about intrusive telemarketing in the real estate brokerage sector, aiming to enhance service quality and protect personal information [1][2][4]. Group 1: Policy Implementation - Starting in 2024, Beike will enforce a "100 yuan compensation for unsolicited calls" policy, prohibiting agents from making marketing calls without consumer consent [1][2]. - The policy has been launched in cities such as Wuhan, Xi'an, Chengdu, Shenzhen, and Hangzhou, covering nearly 5,000 stores and 70,000 agents [1][2]. - The initiative has been integrated into Beike and Lianjia apps, allowing users to report violations easily, thus increasing transparency and user engagement [2]. Group 2: Industry Response and Support - Local authorities and industry associations have shown support for the initiative, recognizing it as a positive response to consumer pain points and a demonstration of corporate responsibility [3]. - The initiative has set a good example for other real estate agencies, encouraging broader participation to enhance service quality across the industry [3]. Group 3: Execution and Impact - Beike has established strict internal monitoring and rapid response processes to ensure effective execution of the compensation policy, achieving a 100% fulfillment rate for complaints [4]. - The policy has shifted the industry's marketing approach from aggressive outreach to a model based on trust and respect for customer preferences, enhancing the professional sense of agents and customer experience [4][5]. - Beike plans to expand the initiative to additional cities, including Zhengzhou, Jinan, Shenyang, Dalian, and Kunming, aiming for widespread adoption within the industry [4]. Group 4: Strategic Upgrade - The "compensation for disturbance" policy is part of Beike's broader strategic upgrade, which includes a comprehensive service guarantee system that emphasizes real source authenticity, transaction security, and privacy protection [5]. - The initiative is seen as a critical component of Beike's commitment to consumer welfare and a step towards fostering positive interactions among users, platforms, and practitioners in the real estate sector [5].

Core Viewpoint - The launch of the "True Guarantee" service system by Beike aims to enhance consumer confidence in housing transactions and promote high-quality development in the real estate industry [1][3] Group 1: Service System Overview - The "True Guarantee" system includes 35 service commitments, consisting of 6 platform-level commitments and 29 brand-level commitments [3] - Key commitments include "real housing sources, compensation for false information," "no reason to refund commission if the transaction fails," and "advance payment for property debts" [3] - The system is designed to provide comprehensive service guarantees throughout the transaction process, ensuring peace of mind for both buyers and sellers [1][3] Group 2: Implementation Mechanism - Beike employs a mechanism of "1 standard + 2 capabilities + 100 million yuan guarantee fund" to ensure effective execution of commitments [3] - The standardization of service processes is supported by technology such as big data and AI models to identify risks [3] - A guarantee fund of 100 million yuan is established to provide quick compensation to consumers in case of losses during compliant transactions [3] Group 3: Industry Context and Trends - The real estate market is transitioning to a "stock era," with an increasing proportion of second-hand housing transactions, leading to heightened consumer expectations for safety and service quality [2][3] - The "True Guarantee" system is a response to the evolving needs of consumers, emphasizing the importance of quality service in driving healthy industry development [2][3] Group 4: Case Studies and Effectiveness - Real-life examples demonstrate the effectiveness of the "True Guarantee," such as quick commission refunds and prompt repairs for property issues [4] - As of July 2025, the platform has achieved a 97.2% fund custody rate and has blocked 16,000 potential transaction risks, with an actual loss occurrence rate of only 0.006% [4] Group 5: Long-term Strategy and Vision - Beike's commitment to long-termism and continuous empowerment of service providers is aimed at creating a positive cycle where consumers feel secure and service providers can focus on quality service [5][6] - The "True Guarantee" is seen as a key component in establishing Beike's core competitiveness and enhancing its brand image as a trustworthy platform [6]