Core Viewpoint - Hisense Refrigerator has become the global official partner for the 2025 FIFA World Cup, aiming to leverage the event for brand exposure and to promote its core technology of "vacuum preservation" [1][3]. Group 1: Company Strategy - Hisense has a history of engaging in high-profile football sponsorships, starting from being the first Chinese top sponsor of the European Championship in 2016, showcasing its innovative capabilities and ambition [3]. - The marketing strategy has evolved from simple advertising to conveying core technological concepts through visual symbols, effectively reaching global football fans [4]. Group 2: Technology and Innovation - The vacuum magnetic preservation technology developed by Hisense represents a significant advancement over traditional refrigeration methods, effectively delaying oxidation and preserving the moisture and nutrients of food [3]. - Hisense positions itself as a leader in the industry by being a standard setter for "Vacuum Preservation Chambers for Refrigerators," highlighting its technological prowess [3]. Group 3: Marketing Impact - The brand aims to make the concept of "vacuum preservation" resonate with audiences during the World Cup, using innovative marketing tactics to enhance brand recognition [4]. - Hisense's participation in the World Cup is seen as a strategic move to showcase Chinese manufacturing intelligence on a global stage [4].