两年后的俄罗斯，海信冰箱迎来了与世界杯的第一次亲密接触，被全世界球迷所熟知。此后无论欧洲杯还是世界杯，乃至今年国际足联改版后的世俱杯，连 续六届足球大赛，海信冰箱从未缺席，成为与世界知名体育赛事关联时间最长、参与程度最深的中国冰箱品牌之一。 明年的美加墨世界杯，将是海信冰箱与国际足球赛事结缘的第11个年头，这也是海信一直倡导的长期主义，通过足球赛事借船出海，来与全球消费者进行沟 通，从而拉近彼此的距离。 近日，海信冰箱官宣成为2026世界杯全球官方指定冰箱，这将是海信冰箱在赞助了三届欧洲杯、两届世界杯和一届世俱杯后，第七次亮相国际顶级足球赛事 的舞台。 如果用足球界的术语，海信冰箱过去已经实现了欧洲杯的帽子戏法，如今将要在世界杯赛场上"戴帽"——在足球大赛这个领域，从当年的探险家，到如今的 老牌玩家，已经屡有精彩表现的海信冰箱，在美加墨世界杯上，将会上演一脚怎样的世界波？ 海信冰箱与足球大赛的结缘，始于2016年的欧洲杯，当时国内还没有企业与欧洲杯这样的顶级足球赛事合作，志在走向国际市场的海信成为敲门人，被称为 中国体育营销的探险家，海信冰箱在赛场边亮相，由此走向世界大赛的舞台。 众所周知，新鲜，是人们对美食 ...

Core Viewpoint - Chelsea won the 2025 FIFA Club World Cup, defeating Paris Saint-Germain 3-0, marking a significant achievement for the team and highlighting the role of Hisense's refrigeration technology in this global event [1][4]. Group 1: Hisense's Sponsorship and Technology - Hisense began sponsoring major international football events in 2016, starting with the UEFA Euro, and has since expanded its presence to the World Cup and Club World Cup, promoting its "vacuum preservation" technology [3]. - At the Club World Cup, Hisense's vacuum refrigerator was featured prominently as the "MVP OF FRESHNESS," showcasing its technological advancements from "low-temperature preservation" to "vacuum preservation" [3]. - The evolution of Hisense's vacuum technology from version 1.0 to 4.0 has included the introduction of magnetic field technology, marking a new era in molecular-level freshness preservation [3]. Group 2: Market Position and Brand Development - Over nine years, Hisense refrigerators have transitioned from the sidelines to the spotlight, gradually establishing a strong presence in the mainstream markets of Europe and North America, effectively branding "Chinese preservation technology" on the global stage [3]. - The company has faced and overcome skepticism regarding "Chinese manufacturing," using it as a catalyst for technological advancements, leading to breakthroughs in the global refrigerator market [3]. - Hisense's vacuum magnetic field technology represents a significant milestone, achieving the goal of maintaining food freshness for "golden 72 hours," reflecting the company's commitment to user experience and continuous innovation [3].

Core Viewpoint - Hisense Refrigerator has become the global official partner for the 2025 FIFA World Cup, aiming to leverage the event for brand exposure and to promote its core technology of "vacuum preservation" [1][3]. Group 1: Company Strategy - Hisense has a history of engaging in high-profile football sponsorships, starting from being the first Chinese top sponsor of the European Championship in 2016, showcasing its innovative capabilities and ambition [3]. - The marketing strategy has evolved from simple advertising to conveying core technological concepts through visual symbols, effectively reaching global football fans [4]. Group 2: Technology and Innovation - The vacuum magnetic preservation technology developed by Hisense represents a significant advancement over traditional refrigeration methods, effectively delaying oxidation and preserving the moisture and nutrients of food [3]. - Hisense positions itself as a leader in the industry by being a standard setter for "Vacuum Preservation Chambers for Refrigerators," highlighting its technological prowess [3]. Group 3: Marketing Impact - The brand aims to make the concept of "vacuum preservation" resonate with audiences during the World Cup, using innovative marketing tactics to enhance brand recognition [4]. - Hisense's participation in the World Cup is seen as a strategic move to showcase Chinese manufacturing intelligence on a global stage [4].