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世俱杯全球合作伙伴海信冰箱用黑科技“踢”出保鲜新高度
Huan Qiu Wang· 2025-06-19 05:42
Core Viewpoint - Hisense refrigerator showcases its advanced vacuum preservation technology at the 2025 FIFA Club World Cup, emphasizing its commitment to redefining food freshness standards through innovation [1][2] Group 1: Technology and Innovation - Hisense has developed vacuum preservation technology from version 1.0 to 4.0, with the latest iteration incorporating magnetic fields to enhance preservation capabilities [1] - The new vacuum 4.0 technology creates a low-oxygen, low-pressure environment that reduces oxidation, dehydration, and bacterial growth, thereby extending the shelf life of food [1] - The introduction of magnetic fields promotes the orderly arrangement of water molecules and reduces enzyme activity, achieving preservation at the molecular level [1] Group 2: Market Position and Brand Recognition - Hisense refrigerator has become the top seller in China's vacuum preservation refrigerator market in 2024, reflecting its strong market presence [1] - This is the fifth collaboration between Hisense and the FIFA Club World Cup, which has significantly enhanced the brand's global recognition and acceptance among consumers [2] - Hisense positions itself as a leader in the food preservation industry, aiming to set new standards and drive the market towards molecular-level preservation technology [2]
世俱杯开踢!海信冰箱“锁鲜”新赛场
转自:新华财经 北京时间6月15日,当梅西领衔的迈阿密国际踏上全新世俱杯揭幕战的绿茵场,历史的篇章被再次书写。而在球场之外,另一位"老牌玩家"海信冰箱作为 2025年FIFA™世俱杯全球官方合作伙伴,也正式登陆这一足坛盛事。 对于海信冰箱而言,顶级足球赛事的聚光灯并不陌生。从2016年成为欧洲杯首个中国顶级赞助商开始,海信便开启了其"足球营销"的传奇征程,接连闪耀三 届欧洲杯、两届世界杯。每一次亮相,都是向世界展示中国品牌创新实力与进取精神。 这一次,海信冰箱瞄准的不仅是品牌曝光,更是其核心科技理念的全球传递——"真空保鲜"。当全球顶尖球员在场上为荣誉奋力拼抢时,海信冰箱则在场 下,向亿万观众展示其如何为食材"锁定巅峰状态"。其搭载的真空磁场保鲜技术,如同赛场上的精准制导,直击保鲜痛点。该技术突破传统冰箱单一低温存 储模式,创造性地利用真空环境结合磁场抑菌,有效延缓氧化,锁住食材水分与营养,实现分子级的"锁鲜"。这不仅是海信冰箱引领行业的技术标杆,更是 其作为《冰箱用真空保鲜舱》行业标准制定者的实力印证。"真空保鲜,锁定新鲜如初"——这脚由科技驱动的"世界波",正从世俱杯的舞台,飞向全球家庭 的厨房。 从欧洲 ...