【环球网科技综合报道】美国当地时间1月6日，2026年CES全球消费电子展将在拉斯维加斯拉开帷幕。作为2026世界杯™全球官方指定冰箱，海信冰箱将 借AI智能交互与全场景互联能力精彩亮相，有望成为本届CES智能家居领域的焦点。 AI智控系统则依托大语言模型，深度解析800余种食材的存储特性需求，通过精准调控温度与真空度，为不同食材量身打造定制化储鲜环境。自动制冰功 能同样表现出色，60分钟即可完成智能制冰，搭配99.99%的高抗菌率及一键智能清洗功能，构建起从水源到冰块的"全链路洁净制冰"体系。整体方案更高 效、更健康、更便捷，助力用户轻松实现冰饮自由。 而持续的创新这也助力海信冰箱在海外高端市场持续突破—— 1-5月，海信系冰箱在加拿大、法国、墨西哥销量第一，在捷克、南非持续保持销量和销售 额第一。在东欧地区，包括斯洛文尼亚、克罗地亚、塞尔维亚、匈牙利等市场，根据季度报告，海信系冰箱销量和销售额份额均居首位，达到海外市场最 好水平。 作为连续三次赞助世界杯的中国品牌，海信冰箱此次携前沿AI科技和创新产品亮相CES，既是技术实力的展示，更是全球化战略的深化，将受到越来越多 的海外消费者的喜爱。（古雨） 海信此 ...

Core Insights - Hisense refrigerators play a crucial role in the "AI-Powered Dream Transformation" event, showcasing customized fresh food solutions for diverse family structures and living scenarios [2][5] - The company demonstrates its ability to address the varied needs of Chinese families through innovative technology and design [5] Group 1: Product Features - The Hisense DBD Ion Active Sterilization technology achieves a sterilization rate of up to 99.9999%, ensuring food safety and preventing odor mixing [2] - The Hisense Vacuum 510 refrigerator utilizes original vacuum freezing technology to maintain food freshness for up to seven days, addressing the issue of flavor mixing with its independent vacuum compartments [3] Group 2: Market Positioning - Hisense refrigerators are designed to meet the evolving demands of modern families, from basic food storage to advanced preservation and nutritional retention [5] - The company emphasizes the integration of technology with emotional and social needs, redefining the standards of fresh food living for contemporary households [5]

Core Viewpoint - Hisense refrigerators have been officially designated as the global official refrigerator for the 2026 World Cup, marking their seventh appearance at international top football events after sponsoring three European Championships, two World Cups, and one Club World Cup [1][3]. Group 1: Sponsorship and Brand Exposure - Hisense refrigerators have established a long-term relationship with international football events, starting with the 2016 European Championship, positioning themselves as pioneers in Chinese sports marketing [3][4]. - The upcoming 2026 World Cup will mark the 11th year of Hisense's association with international football, reflecting the company's commitment to long-term strategies and global consumer engagement [3][4]. - Hisense has consistently participated in major football events, becoming one of the Chinese refrigerator brands with the longest association and deepest involvement in world-renowned sports events [3][4]. Group 2: Technological Innovation and Market Leadership - Hisense has positioned "freshness" as a core value, relying on continuous technological innovation to lead the industry, including the development of vacuum preservation technology [6]. - The company has made significant advancements in preservation technology, evolving from the 1.0 era of vacuum refrigeration technology to the 4.0 era, which incorporates magnetic fields into preservation methods [6]. - In 2024, Hisense will lead the establishment of industry standards for vacuum preservation, addressing a decade-long gap in standardization within the field [6]. Group 3: Consumer Engagement and Experience - Hisense plans to launch new products aimed at enhancing the viewing experience for fans during the 2026 World Cup, emphasizing the integration of technology into everyday life [7]. - The company aims to provide fans with an enjoyable experience of watching football while enjoying fresh food, showcasing the impact of technology on lifestyle [7].

Core Viewpoint - Chelsea won the 2025 FIFA Club World Cup, defeating Paris Saint-Germain 3-0, marking a significant achievement for the team and highlighting the role of Hisense's refrigeration technology in this global event [1][4]. Group 1: Hisense's Sponsorship and Technology - Hisense began sponsoring major international football events in 2016, starting with the UEFA Euro, and has since expanded its presence to the World Cup and Club World Cup, promoting its "vacuum preservation" technology [3]. - At the Club World Cup, Hisense's vacuum refrigerator was featured prominently as the "MVP OF FRESHNESS," showcasing its technological advancements from "low-temperature preservation" to "vacuum preservation" [3]. - The evolution of Hisense's vacuum technology from version 1.0 to 4.0 has included the introduction of magnetic field technology, marking a new era in molecular-level freshness preservation [3]. Group 2: Market Position and Brand Development - Over nine years, Hisense refrigerators have transitioned from the sidelines to the spotlight, gradually establishing a strong presence in the mainstream markets of Europe and North America, effectively branding "Chinese preservation technology" on the global stage [3]. - The company has faced and overcome skepticism regarding "Chinese manufacturing," using it as a catalyst for technological advancements, leading to breakthroughs in the global refrigerator market [3]. - Hisense's vacuum magnetic field technology represents a significant milestone, achieving the goal of maintaining food freshness for "golden 72 hours," reflecting the company's commitment to user experience and continuous innovation [3].

Core Viewpoint - Hisense Refrigerator has become the global official partner for the 2025 FIFA World Cup, aiming to leverage the event for brand exposure and to promote its core technology of "vacuum preservation" [1][3]. Group 1: Company Strategy - Hisense has a history of engaging in high-profile football sponsorships, starting from being the first Chinese top sponsor of the European Championship in 2016, showcasing its innovative capabilities and ambition [3]. - The marketing strategy has evolved from simple advertising to conveying core technological concepts through visual symbols, effectively reaching global football fans [4]. Group 2: Technology and Innovation - The vacuum magnetic preservation technology developed by Hisense represents a significant advancement over traditional refrigeration methods, effectively delaying oxidation and preserving the moisture and nutrients of food [3]. - Hisense positions itself as a leader in the industry by being a standard setter for "Vacuum Preservation Chambers for Refrigerators," highlighting its technological prowess [3]. Group 3: Marketing Impact - The brand aims to make the concept of "vacuum preservation" resonate with audiences during the World Cup, using innovative marketing tactics to enhance brand recognition [4]. - Hisense's participation in the World Cup is seen as a strategic move to showcase Chinese manufacturing intelligence on a global stage [4].