Core Insights - BYD's high-end personalized brand, Fangchengbao, launched the Titanium 7 model, priced between 179,800 to 219,800 yuan, marking its entry into the mid-to-large SUV segment [2] - The Titanium 7 features a length of nearly 5 meters and a width of nearly 2 meters, showcasing a robust design with a 70.9% ultra-high space utilization rate, leading its class [2] - The vehicle is equipped with BYD's new generation DM technology, enabling seamless switching between two-wheel and four-wheel drive, enhancing both performance and fuel efficiency [2] - The Titanium 7 incorporates a dual safety system, combining intelligent active and robust passive safety features, significantly reducing accident risks [2] Market Context - The launch of the Titanium 7 coincides with a golden growth period for the rugged SUV market, with domestic non-body-on-frame SUV sales projected to reach 346,000 units in 2024, a 48.4% year-on-year increase [3] - Fangchengbao's entry into the 170,000 to 220,000 yuan market fills a gap for family-oriented products that combine rugged style and practicality [3] - The brand has achieved cumulative sales of 150,000 units since its establishment in August 2023, with an average transaction price of 206,000 yuan, solidifying its position in the high-end personalized market [2][3] Future Outlook - Analysts predict that with the addition of the Titanium 7, Fangchengbao is likely to surpass annual sales of 100,000 units, further consolidating its leading position in the personalized new energy market [4] - The product matrix of Fangchengbao is set to include various categories such as sports cars, off-road vehicles, and coupe models, with plans to launch a new sedan series by 2026 [4]

Core Insights - BYD's new model, the Fangcheng Leopard Titanium 3, is positioned as a hard-core SUV targeting young consumers, with a pre-sale price range of 139,800 to 203,800 yuan [1][3][14] - The Titanium 3 aims to fill a gap in BYD's product lineup, specifically in the competitive 10-20 million yuan hard-core SUV market, which has seen rising demand [11][14][16] Pricing and Market Positioning - The Titanium 3 marks the first time the Fangcheng Leopard brand has entered the 200,000 yuan price range, contrasting with previous models like the Leopard 5 and Leopard 8, which were priced higher [3][14] - The vehicle is designed to appeal to young buyers who prioritize aesthetics, space, and performance within their budget [4][14] Product Features - The Titanium 3 features a range of technological advancements, including a 501 km range, a high-speed oil-cooled electric motor, and a maximum speed of 201 km/h [3][11] - It includes unique design elements such as a "Star Wars" front face, a spacious front trunk with a capacity of 151L, and a refrigerator capable of cooling to -6°C [5][7][9] Performance and Driving Experience - The vehicle boasts a total power output of 310 kW (approximately 422 horsepower) and can accelerate from 0 to 100 km/h in 4.9 seconds, emphasizing its sporty performance [15][16] - The Titanium 3 is equipped with advanced suspension systems that enhance stability and braking performance, making it suitable for both urban commuting and light off-road driving [15][16] Strategic Implications - The launch of the Titanium 3 is seen as a strategic move for BYD to capture market share in a less competitive segment of the SUV market, which has been increasingly popular among younger consumers [11][14][16] - The model is expected to drive sales for the Fangcheng Leopard brand, which has previously struggled to establish a foothold in the hard-core SUV segment [11][16]