作者：李勇（南开大学文学院教授） 近年来，伴随社交媒介广泛使用，微信朋友圈刷晒行为已成为生活中的一项日常。 如今，这幅画面已相当"经典"：懒洋洋靠在沙发上，一手持手机，一手上下滑动，偶有停留，轻点屏幕，出 现一个拇指微晃后又定格的"指印"……点"赞"他人时，也会带着生动表情把自己的经历、收获、心得等，配 以图片晒至朋友圈。作为一种意义邀约行为，"晒"呼唤好友回应，所以用户通常会在意有没有人赞、谁赞 了、多少赞、有何评论……朋友圈这稀松平常的动态日志展示行为，对用户的情绪与自我认知毫无疑问产生 深刻影响。常有人嘴上不在乎，心中难保超然，甚或因小小点赞而陷入"凌乱"，因点赞太少而阴郁彷徨…… 那为何朋友圈这一非现实物理空间中的小小符号会让人如此挂怀？ 学理上看，这涉及姿势与认同的关系。姿势，为媒介所塑；认同，则是媒介化社交生态使然。换言之，姿势 背后是媒介环境与社交生态问题。 新姿势：点赞非纯粹的身体姿势，而是媒介化姿势 点赞是朋友圈等社交媒介通行的认同姿势，使用朋友圈的前提是对秩序的认可。 从本质来看，点赞非纯粹的身体姿势，而是媒介化姿势。姿势背后是媒介在支撑。事实上，姿势与媒介天然 连理，人类姿势的变化总是伴 ...

Core Insights - Tencent's WeChat celebrates its 15th anniversary, reflecting on its journey and the connection it has fostered among users [1][4] - The daily active users engaging with Moments has reached 780 million, with 120 million users posting on Moments daily [3][7] Group 1 - WeChat was launched on January 21, 2011, with its 1.0 beta version [3][7] - The company emphasizes the youthful spirit of its team members despite the passage of time and various challenges [1][4] - WeChat has played a significant role in reducing loneliness by connecting individuals [1][4]

Core Insights - The 2025 China Entrepreneur Influence Entrepreneur Conference is held from December 5 to 7 in Beijing, focusing on the theme "Emergence·Infinity - Co-creating New Forms of Intelligent Business" [1][5] Group 1: Long-term Viability of IP in Trendy Toys - The chairman of Qimengdao Group, Li Peng, argues that investing in trendy toys is a long-term business, citing examples of successful IPs like Mickey Mouse (97 years old) and Hello Kitty (51 years old) [3][7] - Li emphasizes that these major IPs have proven their longevity and scalability over time, indicating that the market for trendy toys can evolve into various forms beyond just movies and merchandise [3][7] Group 2: Consumer Behavior and Emotional Connection - Li notes that today's youth are not only seeking functional needs but are also looking for self-expression and understanding, making trendy toys a medium for emotional expression [4][8] - The concept of "self-pleasure" in emotional consumption is highlighted as a longstanding trend, suggesting that consumers are increasingly focused on their emotions and personal identities [4][8] Group 3: Social Attributes of Trendy Toys - Trendy toys possess inherent social attributes and encourage user-generated content, which enhances their appeal [4][8] - Consumers often engage with trendy toys in social contexts, such as carrying them in public or creating custom outfits, which fosters community and social interaction [4][8]