Core Insights - The article discusses the concept of "private domain" sales, where products are sold through trusted social circles rather than traditional advertising methods, leading to significant cost savings for consumers [4][5]. Group 1 - The term "private domain" refers to communities built on word-of-mouth and repeat customers, avoiding one-time sales and focusing on customer loyalty [4]. - A specific example is provided where a seller, referred to as "希妈," offers products at significantly lower prices by sourcing directly from manufacturers, eliminating middlemen and platform fees [5][6]. - The seller emphasizes transparency and customer care, advising customers on product quality and quantity, which contrasts with typical aggressive sales tactics [6]. Group 2 - Customers report satisfaction with the quality of products purchased through this private domain, noting that they received items that exceeded their expectations compared to more expensive alternatives [6]. - The article highlights the shift in consumer perception regarding value, illustrating that lower prices do not necessarily equate to lower quality when middlemen are removed [6].

Group 1 - The core viewpoint is that the customer acquisition strategy in the maternal and infant industry has fundamentally changed, with a significant shift towards high-end private domain communities and authentic content over traditional low-price strategies [1][3] - Douyin's maternal and infant accounts have seen a 47% decrease in viewership, but the conversion rate has increased by 2.3 times, indicating a shift in consumer behavior towards more genuine and immersive parenting experiences [1] - The average first-order transaction value in high-end private domain communities can reach 4800 yuan, which is 16 times higher than that of low-priced experience courses, highlighting the disparity in customer spending behavior [1] Group 2 - Many maternal and infant stores are still relying on outdated strategies, such as low-priced promotions, which fail to attract customers willing to purchase high-end products like premium formula and customized parenting services [3] - The key to customer acquisition in the maternal and infant sector is now about identifying precise customers rather than blindly chasing traffic, as young parents are more inclined to pay for comprehensive solutions [3] - The trend of "accompaniment-style nurturing" is crucial for capturing the industry's potential, and effective use of tools for private domain operations can lead to higher customer transaction values [3]