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北京断崖降温冲锋衣成“市服” 京东冲锋衣裤、软壳衣裤成交额翻倍
Zhong Jin Zai Xian· 2025-10-24 06:28
Core Insights - Recent drastic temperature drops in northern cities, including Beijing, have led to a surge in the popularity of outdoor jackets, particularly "冲锋衣" (tactical jackets), which have been humorously dubbed "Beijing's city uniform" by netizens [1] - Sales data from JD.com indicates that the transaction volume for tactical jackets and pants has increased by over 100%, while soft shell jackets and pants have seen a growth of 120% [1] Group 1 - The demand for high-quality tactical jackets has prompted JD Sports to collaborate with well-known brands such as The North Face, Camel, Descente, and Kelong, offering significant discounts of up to 50% until November 14 [1] - The unique features of tactical jackets, such as warmth, wind resistance, breathability, and detachable layers, have made them a seasonal necessity for residents in Beijing, evolving into a fashionable trend [3] - JD Sports has curated a selection of "three-in-one" tactical jackets, including models from Descente and Kelong, which provide versatility for both urban commuting and outdoor activities [3][5] Group 2 - The three-proof tactical jackets are designed to handle windy and light rainy conditions, ensuring warmth and comfort for outdoor activities [5] - Specific models, such as the Adidas waterproof and windproof jacket and the Camel outdoor jacket, incorporate advanced materials and designs to enhance protection against the elements [5] - Consumers can easily find suitable options for both layered three-in-one jackets and three-proof jackets on JD Sports, with ongoing promotions for quality winter gear [7]
北方“冷冷冷雨雨雨”模式开启 加厚家居服、秋衣秋裤、保暖内衣京东增长翻倍
Zhong Jin Zai Xian· 2025-10-11 10:17
Core Insights - The recent cold weather in northern China has significantly increased the demand for warm clothing, with sales of thermal underwear, autumn clothing, and thick homewear seeing a year-on-year increase of over 100% [1][2] - JD.com has launched a dedicated section for warm clothing to cater to consumer needs during this seasonal shift, promoting various products through its app [1][2] Product Highlights - Thermal underwear is a key category for autumn and winter, with brands like Hai Lan Zhi Jia and Jiao Nei offering innovative features such as antibacterial technology and temperature-locking technology [2][4] - Homewear is designed for both comfort at home and convenience for outdoor wear, with products like the "Plant Anti-Mite" homewear and children's homewear featuring soft materials and moisture-wicking properties [4][12] - Leggings and thermal pants are essential for women, with options that provide warmth and comfort without compromising on style, featuring advanced materials and designs [6][10] - Down jackets are highlighted as essential winter gear, with products designed for extreme cold conditions, ensuring high insulation and safety features for outdoor activities [8][10] Comprehensive Coverage - JD.com’s winter clothing collection addresses all scenarios from basic warmth to outdoor protection, ensuring consumers are equipped for home, commuting, and family outings during the colder months [14]