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北方“冷冷冷雨雨雨”模式开启 加厚家居服、秋衣秋裤、保暖内衣京东增长翻倍
Zhong Jin Zai Xian· 2025-10-11 10:17
Core Insights - The recent cold weather in northern China has significantly increased the demand for warm clothing, with sales of thermal underwear, autumn clothing, and thick homewear seeing a year-on-year increase of over 100% [1][2] - JD.com has launched a dedicated section for warm clothing to cater to consumer needs during this seasonal shift, promoting various products through its app [1][2] Product Highlights - Thermal underwear is a key category for autumn and winter, with brands like Hai Lan Zhi Jia and Jiao Nei offering innovative features such as antibacterial technology and temperature-locking technology [2][4] - Homewear is designed for both comfort at home and convenience for outdoor wear, with products like the "Plant Anti-Mite" homewear and children's homewear featuring soft materials and moisture-wicking properties [4][12] - Leggings and thermal pants are essential for women, with options that provide warmth and comfort without compromising on style, featuring advanced materials and designs [6][10] - Down jackets are highlighted as essential winter gear, with products designed for extreme cold conditions, ensuring high insulation and safety features for outdoor activities [8][10] Comprehensive Coverage - JD.com’s winter clothing collection addresses all scenarios from basic warmth to outdoor protection, ensuring consumers are equipped for home, commuting, and family outings during the colder months [14]