（来源：黑龙江日报） 转自：黑龙江日报 春节假期虽已落幕，但丙午马年央视春晚哈尔滨分会场那惊艳世界的一幕幕冰雪奇景，仍在被人们津津乐道 ——冰雪大世界里冰雕玉砌、流光溢彩，化作童话般的"冰舞台"；头戴大红帽的网红大雪人被AI赋予生命， 在晶莹的冰面上与小女孩翩然共舞；哈尔滨大剧院的穹顶下，交响乐与芭蕾翩然绽放，奏响冰雪与艺术的和 鸣；中华巴洛克历史文化街区的青砖灰瓦间，红灯笼高挂，烟火气升腾；背着橙色小书包的哈尔滨极地公 园"淘学企鹅"，摇摇摆摆间尽显极地萌趣…… 从静态的观赏到动态的陪伴，从单一的景观到多元的IP，黑龙江正将"冰天雪地"这一地方性资源禀赋，转化 为具有世界影响力的文化符号，在"冰天雪地也是金山银山"的时代答卷上，书写着独特的爆款逻辑。 符号的力量：从"物理景观"到"情感地标" 七届哈尔滨冰雪大世界。本报记者 张澍摄 以前一提到黑龙江，人们想到的就是"冷"，而随着近年来一个个超级IP的出圈，人们记住的是"暖"。 2025-2026冰雪季，哈尔滨音乐公园19米高的大雪人依旧戴着那顶标志性的红帽，微笑注视着南来北往的游 客。截至2月10日，这一季的大雪人已吸引超90万名游客慕名"打卡"。人们不远千 ...

Core Viewpoint - The article highlights the upcoming 2026 Harbin International Ice and Snow Economic Expo, emphasizing its role in promoting Harbin as a hub for ice and snow-related industries and tourism, showcasing a comprehensive approach to the ice and snow economy that includes various sectors and opportunities for businesses [3][26]. Group 1: Event Overview - The Harbin International Ice and Snow Economic Expo will take place from January 6 to 8, 2026, featuring ice sculptures and a wide range of activities [3]. - The expo aims to present a "full-chain win" approach to the ice and snow economy, covering everything from equipment manufacturing to tourism operations [14][26]. Group 2: Economic Opportunities - The event is designed to attract both international and local businesses, with over 300 domestic and foreign enterprises expected to participate, including representatives from ice and snow industry powerhouses like Canada and Finland [26]. - The expo will serve as a platform for cross-border cooperation, enhancing Harbin's global business network and positioning it as a key player in the ice and snow economy [22][24]. Group 3: Community Engagement - The expo will feature over 300 million square meters of interactive experience areas, promoting a vibrant atmosphere for visitors and enhancing the overall experience of the ice and snow culture [4]. - Local culinary offerings will be integrated into the event, showcasing a blend of northern and southern Chinese cuisines, further enriching the visitor experience [10][12]. Group 4: Technological Integration - The expo will highlight advancements in technology related to the ice and snow industry, including VR skiing experiences and smart ice control systems, showcasing the innovative aspects of the sector [18][21]. - The event will also focus on the integration of technology with traditional ice and snow activities, appealing to a broader audience and enhancing engagement [22].

Core Insights - The article highlights the growing interest and investment in the ice and snow industry in Shenzhen, exemplified by the opening of the "TCL Winter Ice and Snow Paradise" in the Shenzhen Bay MixC, which allows residents to experience the Cortina snow mountain through technology before the Milan-Cortina Winter Olympics [2] Industry Developments - Shenzhen is not alone in its push for the ice and snow industry, as the "world's largest indoor ski center," Shenzhen Qianhai Huafa Ice and Snow World, opened two months prior, indicating a strong demand for ice and snow experiences among high-net-worth individuals in southern China [3] - The Chinese ice and snow industry is projected to exceed 1 trillion yuan this year, with southern cities like Shenzhen attempting to reshape the geographical landscape of this market through a combination of commerce and technology [3] Technological Innovations - TCL's "Ice and Snow Paradise" employs a lightweight solution by using optoelectronic technology instead of traditional physical snow-making systems, showcasing advancements in high-end display technology and AI algorithms [3] - The recent launch of TCL's G8.6 generation printed OLED production line, with an investment of approximately 29.5 billion yuan, is expected to enhance cost control and display quality, facilitating immersive experiences in commercial settings [3] AI Integration - AI technology plays a crucial role in the "snow-making" process, with TCL's founder revealing plans to implement AI applications by 2025, potentially generating over 1 billion yuan in comprehensive benefits [4] - Interactive areas featuring AR snow goggles and AI-generated winter Olympic experiences demonstrate the transition of industrial AI technology to consumer scenarios [4] Market Challenges - Despite the promising outlook for the industry, challenges remain, as seen in the operational shortcomings of Shenzhen Qianhai Huafa Ice and Snow World, which faced issues such as strong renovation odors and fluctuating ticket prices [5] - The "technology + ice and snow" model aims to lower the barriers for public participation in ice sports, allowing southern residents to experience winter sports without traveling north or waiting for winter [5]

Core Viewpoint - The article highlights the growing interest and investment in the ice and snow industry in southern China, particularly in Shenzhen, with innovative approaches using technology to enhance consumer experiences and expand the market beyond traditional northern regions [2][5]. Group 1: Industry Developments - The "TCL Winter Ice and Snow Paradise" has opened in Shenzhen, allowing residents to experience snow through technology ahead of the Milan-Cortina Winter Olympics [2]. - Shenzhen's ice and snow industry is gaining momentum, exemplified by the opening of the "world's largest indoor ski center," which sold out tickets on its first day, indicating strong demand from high-net-worth individuals in southern China [2]. - The Chinese ice and snow industry is projected to exceed 1 trillion yuan this year, with southern cities like Shenzhen aiming to reshape the geographical landscape of this market through "business + technology" strategies [2]. Group 2: Technological Innovations - TCL's approach to the ice and snow experience involves "technological snowmaking," utilizing advanced display technology and AI algorithms instead of traditional snowmaking machines [2][5]. - The recent launch of TCL's G8.6 generation printed OLED production line is expected to lower costs and enhance display effects, facilitating immersive experiences in commercial centers [5]. - AI technology is a critical factor in this innovation, with TCL anticipating over 1 billion yuan in benefits from AI applications by 2025, showcasing the integration of industrial AI into consumer experiences [5]. Group 3: Challenges and Opportunities - Despite the promising outlook, the southern ice and snow industry faces operational challenges, as seen in the Shenzhen Qianhai Huafa Ice and Snow World, which encountered issues such as strong renovation odors and fluctuating ticket prices [6]. - The "technology + ice and snow" model offers a lighter solution to these challenges, making winter sports more accessible through virtual reality and high-definition displays [6]. - Prominent figures in the industry, like Zhang Hong, a gold medalist from the Winter Olympics, emphasize the importance of technology in bringing winter sports experiences to southern regions, encouraging broader participation [6].