科技与文创融合

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服贸会“文创热”:科技加持 创意出圈
Xin Hua Wang· 2025-09-13 10:28
9月10日,北京动物园在服贸会上展出的AI智能熊猫玩偶。新华网记者 邱虹摄 新华网北京9月13日电(记者 吴寒冰 邱虹)AI智能熊猫玩偶陪聊、AR积木变身立体动物,毛绒烤鸭成 社交媒体"顶流"……在2025年服贸会上,各类融合科技与传统的文创产品吸引观众与展商打卡体验。 当科技遇上憨态可掬的大熊猫,会碰撞出怎样的惊喜? 北京动物园展出的一款AI智能熊猫玩偶成为本届服贸会"人气王"。据工作人员介绍,这只熊猫玩偶搭载 仿生科技内核,能够识别人类情绪并作出回应,带来互动和陪伴的沉浸体验。 9月10日, 北京动物园在服贸会上展出的"中国本土动物AR拼搭积木"。新华网记者 吴寒冰摄 各类文博精品文创吸引了众多参观者。新华网记者 邱虹摄 传统文化与潮流艺术的融合也成为本届服贸会亮点。 潮玩品牌泡泡玛特推出多款融合非遗技艺的IP产品,将瓷器、绒花等传统元素融入设计。MOLLY、 DIMOO、SKULLPANDA等热门IP与传统文化同台展出,谱写跨界融合的新叙事。老字号全聚德则推出 了烤鸭、大葱、甜面酱、荷叶饼的毛绒玩偶,组成"萌趣烤鸭大餐",吸引不少观众拍照打卡并在社交媒 体传播。大量网友留言:"在哪卖?我要去买!" 非遗 ...
文创行业“十五五”市场战略研究及投资建议可行性评估预测报告(2025版)
Sou Hu Cai Jing· 2025-05-21 07:11
Group 1: Overview of the Cultural and Creative Industry - The cultural and creative industry is a new emerging industry centered on creativity, emphasizing the development and marketing of intellectual property through technology and innovation [2] - It encompasses various sectors including broadcasting, animation, media, visual arts, performing arts, design, and software services [2] Group 2: Global Status of the Cultural and Creative Industry - There is a growing demand for cultural products, with consumers seeking higher quality, diversity, and personalized experiences [3] - The global cultural and creative industry has expanded steadily, with market size increasing from approximately 16 trillion yuan in 2019 to an estimated 19.5 trillion yuan by 2024 [3] Group 3: Current Status of China's Cultural and Creative Industry - China possesses rich cultural resources that provide endless creative inspiration, with a resurgence of traditional culture and aesthetics [5] - The main consumer demographic for cultural products is the post-95 and post-00 generations, who favor entertaining and engaging designs [5] Group 4: Key Enterprises in China's Cultural and Creative Industry - Beijing Pop Mart Cultural Creative Co., Ltd., established in 2010, is a leading company in China's trendy cultural entertainment sector, with a projected revenue of 13.038 billion yuan in 2024 [7] Group 5: Development Trends in China's Cultural and Creative Industry - The importance of IP operation is increasing, with successful IP resources capable of generating diverse cultural products and maximizing brand value [8] - Technology will deeply integrate with the cultural and creative industry, enhancing traditional sectors through big data, cloud computing, and AI, while also creating new business models [8]