科技与文创融合

Search documents
文创行业“十五五”市场战略研究及投资建议可行性评估预测报告(2025版)
Sou Hu Cai Jing· 2025-05-21 07:11
Group 1: Overview of the Cultural and Creative Industry - The cultural and creative industry is a new emerging industry centered on creativity, emphasizing the development and marketing of intellectual property through technology and innovation [2] - It encompasses various sectors including broadcasting, animation, media, visual arts, performing arts, design, and software services [2] Group 2: Global Status of the Cultural and Creative Industry - There is a growing demand for cultural products, with consumers seeking higher quality, diversity, and personalized experiences [3] - The global cultural and creative industry has expanded steadily, with market size increasing from approximately 16 trillion yuan in 2019 to an estimated 19.5 trillion yuan by 2024 [3] Group 3: Current Status of China's Cultural and Creative Industry - China possesses rich cultural resources that provide endless creative inspiration, with a resurgence of traditional culture and aesthetics [5] - The main consumer demographic for cultural products is the post-95 and post-00 generations, who favor entertaining and engaging designs [5] Group 4: Key Enterprises in China's Cultural and Creative Industry - Beijing Pop Mart Cultural Creative Co., Ltd., established in 2010, is a leading company in China's trendy cultural entertainment sector, with a projected revenue of 13.038 billion yuan in 2024 [7] Group 5: Development Trends in China's Cultural and Creative Industry - The importance of IP operation is increasing, with successful IP resources capable of generating diverse cultural products and maximizing brand value [8] - Technology will deeply integrate with the cultural and creative industry, enhancing traditional sectors through big data, cloud computing, and AI, while also creating new business models [8]