科技与文创融合
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服贸会“文创热”:科技加持 创意出圈
Xin Hua Wang· 2025-09-13 10:28
Core Insights - The integration of technology and traditional culture is a significant highlight at the 2025 Service Trade Fair, showcasing innovative cultural and creative products that attract both visitors and exhibitors [2][4][6]. Group 1: AI and AR Innovations - The AI smart panda toy exhibited by the Beijing Zoo has become a popular attraction, featuring biomimetic technology that can recognize human emotions and provide interactive companionship [2]. - The Beijing Zoo also launched "Chinese Native Animal AR Building Blocks," allowing users to create 3D dynamic AR models of rare Chinese animals, enhancing the experience from static recognition to immersive interaction [4]. Group 2: Cultural and Creative Products - The fair features a blend of traditional culture and trendy art, with brands like Pop Mart introducing products that incorporate traditional craftsmanship, such as porcelain and plush flowers, into their designs [6]. - The iconic brand Quanjude showcased plush toys representing roasted duck and other related items, which became a social media sensation, indicating a strong consumer interest in these creative products [6][8]. Group 3: Consumer Trends - A Japanese exhibitor noted that "self-indulgent consumption" is becoming a new trend among Chinese youth, particularly evident in the cultural and creative products showcased at the fair [10]. - The Beijing Cultural and Creative Product Innovation Incubation Center highlighted that the continuous upgrade of creative products, enhanced by technology and interactive elements, is driving consumer purchasing enthusiasm [10].
文创行业“十五五”市场战略研究及投资建议可行性评估预测报告(2025版)
Sou Hu Cai Jing· 2025-05-21 07:11
Group 1: Overview of the Cultural and Creative Industry - The cultural and creative industry is a new emerging industry centered on creativity, emphasizing the development and marketing of intellectual property through technology and innovation [2] - It encompasses various sectors including broadcasting, animation, media, visual arts, performing arts, design, and software services [2] Group 2: Global Status of the Cultural and Creative Industry - There is a growing demand for cultural products, with consumers seeking higher quality, diversity, and personalized experiences [3] - The global cultural and creative industry has expanded steadily, with market size increasing from approximately 16 trillion yuan in 2019 to an estimated 19.5 trillion yuan by 2024 [3] Group 3: Current Status of China's Cultural and Creative Industry - China possesses rich cultural resources that provide endless creative inspiration, with a resurgence of traditional culture and aesthetics [5] - The main consumer demographic for cultural products is the post-95 and post-00 generations, who favor entertaining and engaging designs [5] Group 4: Key Enterprises in China's Cultural and Creative Industry - Beijing Pop Mart Cultural Creative Co., Ltd., established in 2010, is a leading company in China's trendy cultural entertainment sector, with a projected revenue of 13.038 billion yuan in 2024 [7] Group 5: Development Trends in China's Cultural and Creative Industry - The importance of IP operation is increasing, with successful IP resources capable of generating diverse cultural products and maximizing brand value [8] - Technology will deeply integrate with the cultural and creative industry, enhancing traditional sectors through big data, cloud computing, and AI, while also creating new business models [8]