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融合非遗技艺的IP产品
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服贸会“文创热”:科技加持 创意出圈
Xin Hua Wang· 2025-09-13 10:28
9月10日,北京动物园在服贸会上展出的AI智能熊猫玩偶。新华网记者 邱虹摄 新华网北京9月13日电(记者 吴寒冰 邱虹)AI智能熊猫玩偶陪聊、AR积木变身立体动物,毛绒烤鸭成 社交媒体"顶流"……在2025年服贸会上,各类融合科技与传统的文创产品吸引观众与展商打卡体验。 当科技遇上憨态可掬的大熊猫,会碰撞出怎样的惊喜? 北京动物园展出的一款AI智能熊猫玩偶成为本届服贸会"人气王"。据工作人员介绍,这只熊猫玩偶搭载 仿生科技内核,能够识别人类情绪并作出回应,带来互动和陪伴的沉浸体验。 9月10日, 北京动物园在服贸会上展出的"中国本土动物AR拼搭积木"。新华网记者 吴寒冰摄 各类文博精品文创吸引了众多参观者。新华网记者 邱虹摄 传统文化与潮流艺术的融合也成为本届服贸会亮点。 潮玩品牌泡泡玛特推出多款融合非遗技艺的IP产品,将瓷器、绒花等传统元素融入设计。MOLLY、 DIMOO、SKULLPANDA等热门IP与传统文化同台展出,谱写跨界融合的新叙事。老字号全聚德则推出 了烤鸭、大葱、甜面酱、荷叶饼的毛绒玩偶,组成"萌趣烤鸭大餐",吸引不少观众拍照打卡并在社交媒 体传播。大量网友留言:"在哪卖?我要去买!" 非遗 ...
推限定甜品、IP融合非遗技艺 泡泡玛特联动服贸会设双展
Bei Jing Shang Bao· 2025-09-10 14:20
Group 1 - The core theme of the event is "Cake a wish," where Pop Mart integrates its IP into dessert decorations, allowing attendees to taste various themed desserts [2] - Pop Mart debuted as the exclusive trendy cultural brand partner at the China International Service Trade Fair, showcasing popular products like LABUBU and launching a new sub-brand "Pop Mart Bakery" [3] - The exhibition features a large art installation themed around the character Starry Person, providing an innovative interactive experience for attendees [5] Group 2 - Pop Mart's exhibition includes a display of IP products that incorporate traditional craftsmanship, merging elements like porcelain and plush flowers into visual design [5] - The booth is designed with red and yellow as the main colors, creating a space that reflects national aesthetics and promotes the narrative of contemporary trendy culture [5]