作者 | 周以 统筹 | 王浩天 视觉 | 诺言 只需"看一下"就能支付，骑自行车时导航路线就在眼前的视线环境中，和外国人对话时实时翻译字幕就 在眼前......这并不是未来，而是智能眼镜已经带到我们面前的现实。 11月13日，Rokid乐奇与知名时尚眼镜品牌BOLON眼镜举办"戴上新时尚"联合发布会，强势引领智能眼 镜科技与时尚的标杆。同时，11月10日，Rokid乐奇官宣，影视飓风Tim成为首位品牌代言人。不久前， BOLON眼镜也官宣了青年演员林一为活力代言人。 影视飓风Tim成为首位品牌代言人 近年来，智能穿戴潮流加速演进，智能眼镜正成为继智能手表之后的新一代"全民级生活方式入口"。许 多传统科技巨头和新兴国产科技品牌，都正在涌入这条赛道。而面对这样一个新兴的智能穿戴产品，大 家都在思考，应该如何以一种更轻盈的方式，来让这种新的消费习惯得到更有效的推广。 除了"卷"技术，像Rokid乐奇这样国内的头部智能穿戴厂商，也给出了在技术之外的一种新解法：这一 次，"时尚"不仅是一种包装与外表，正在成为一种新的科技语言。 Tim和林一在现场同台，一起演绎着 Rokid乐奇关于时尚与科技结合的新故事。 在新品发布 ...

Core Insights - The fashion consumption market in October 2025 is experiencing a significant transformation, driven by digitalization and changing consumer preferences, leading to a competitive landscape among traditional luxury brands and emerging digital-native brands [1][4][7] Brand Performance - The top-selling brand is a Nordic label known for its minimalist aesthetics, which launched an eco-friendly collection using innovative bio-based materials and a "virtual fitting room" technology that enhances customer experience and reduces return rates [1][4] - A century-old French luxury brand achieved remarkable growth by balancing tradition and innovation, collaborating with contemporary digital artists for limited editions, and utilizing immersive storytelling in live-streaming e-commerce [3][4] - An Asian designer brand, only five years old, has gained significant traction by appealing to Gen Z consumers through a blend of street culture and high fashion, offering an AI-based customization system that enhances consumer engagement [3][4] Market Trends - Sustainability in fashion has shifted from a marketing concept to a sales driver, with four out of the top five brands offering established eco-friendly lines that account for over 30% of their total sales [4][5] - The integration of technology in fashion is deepening, with innovations such as 3D virtual fitting, AI personalization, and blockchain traceability reshaping the fashion consumption chain [4][5] - The rise of a plus-size women's brand in the top ten reflects a growing trend towards inclusivity in the fashion industry, utilizing "virtual body matching" technology to enhance the online shopping experience for larger sizes [5] Consumer Behavior - Evening hours from 8 PM to 10 PM remain peak times for online fashion shopping, with a 35% increase in purchases made through short video platforms compared to the previous year [5] - The format of live-streaming has evolved, with content-driven, educational, and interactive live streams gaining popularity over traditional selling methods, indicating a shift in consumer focus towards knowledge and cultural experiences [5][6] Future Outlook - The analysis of the October sales rankings suggests that personalized customization will deepen, blurring the lines between digital and physical fashion consumption, and sustainability will become a fundamental requirement in the industry [6][7] - As artificial intelligence technology matures, predictive shopping recommendations are expected to become more accurate, leading to a more intelligent fashion consumption experience [6][7]

Core Viewpoint - The article emphasizes the integration of fashion and technology in daily life, showcasing how modern youth transform their living spaces into artistic expressions through innovative products from Casarte, a brand under Haier [1][20]. Group 1: The Concept of Home as an Artistic Space - The article presents the idea that home is not just a living space but an artistic venue, as demonstrated by the transformation of a living room into a "private art hall" using Casarte's AI technology [2][3]. - The use of Casarte's products, such as the AI ultra-depth TV and air conditioner, enhances the sensory experience of home, allowing individuals to relive cherished memories [2]. Group 2: Personal Spaces and Self-Care - The article highlights the importance of personal spaces for self-care, illustrated by a contestant who transformed her bathroom into a "skin meditation space" using Casarte's hot water system, which provides a soothing bathing experience [6][7]. - The narrative emphasizes that each bathing experience becomes a gentle ritual of returning to oneself, facilitated by advanced technology [6][7]. Group 3: Culinary and Social Connections - The kitchen is portrayed as a space for emotional connection and social gatherings, with a contestant showcasing Casarte's refrigerator and range hood, which enhance the cooking experience while preserving the freshness of ingredients [18][19]. - The article suggests that the kitchen serves as a theater of life, where culinary experiences bring people closer together [18]. Group 4: The Intersection of Technology and Fashion - The article concludes that the competition is not just a showcase of talent but a deep resonance between the youth and the brand, where technology becomes a narrative of stylish living [20]. - The contestants' innovative use of Casarte products illustrates how technology can elevate everyday life into a high-fashion experience, transforming homes into unique showcases of personal style [20].