Group 1: Market Overview - In the first half of 2025, retail sales of clothing, shoes, hats, and textiles reached 742.6 billion yuan, showing a year-on-year growth of 3.1% [1] - The resilience and vitality of China's clothing consumption market continue to be released, driven by policies promoting consumption [1] Group 2: Material Trends - Natural materials, particularly linen and ramie, are leading a new wave of consumer trends, permeating the fashion industry from high-end custom to mass-produced garments [1] - In Shenzhen's Nanyou clothing market, linen apparel has become a mainstream category since its rise in the second half of 2024, with vibrant colors boosting sales significantly [3] Group 3: Functional Apparel Growth - The demand for functional apparel is experiencing explosive growth, with consumers seeking comfort and visual relaxation, leading to a significant increase in raw material prices [4] - The market for high-performance outdoor apparel is projected to grow from approximately 102.7 billion yuan in 2024 to 121.3 billion yuan in 2025, reflecting a year-on-year increase of 16.6% [10] Group 4: Innovation in Fabric and Design - Fabric innovation is rapidly reshaping consumer experiences, with a rising demand for functional apparel driven by the popularity of sports trends [5] - Designers are utilizing special eco-friendly fabrics that combine leather-like gloss with wind and water resistance for upcoming collections [7] - A textile company has developed functional silk fabric that addresses traditional silk's shortcomings, expanding its applications and becoming a new profit growth point [8] Group 5: Fast Fashion Adaptation - The fast fashion industry is under pressure to meet increasing consumer demands for rapid product updates, leading to the adoption of a "small batch quick response" model [15] - This model allows manufacturers to compress the production cycle from over three months to under a week, achieving zero inventory goals by aligning production with market demand [15]

Investment Rating - The report maintains a "Positive" investment rating for the textile and apparel industry [5] Core Insights - The high-end outdoor sports market remains vibrant both domestically and internationally, with a notable shift in China's consumer market towards a more competitive landscape where strong brands outperform [4][25] - The report highlights the competitive advantages and moats of leading brands, recommending investments in Anta Sports (02020, Buy), Li Ning (02331, Buy), and Xtep International (01368, Buy), while suggesting to pay attention to Biyinlefen (002832, Buy) and Baoxini (002154, Buy) [4][25] Summary by Sections Financial Performance - Amer Sports reported a revenue of $5.183 billion for 2024, an 18% year-on-year increase, exceeding the guidance of 16-17% [7][8] - The adjusted operating profit margin for 2024 was 11.1%, up 1.3 percentage points year-on-year, also above the guidance of 10.5-11% [7][8] - In Q4 2024, revenue reached $1.636 billion, a 23% increase year-on-year, with a gross margin of 56.1%, up 3.7 percentage points [9][19] Segment Performance - Functional apparel drove overall revenue growth in Q4 2024, with revenue of $745 million, a 33% increase year-on-year [12][14] - Outdoor apparel revenue was $594 million, up 13% year-on-year, primarily driven by Salomon brand [12][14] - Revenue from ball sports and racquet sports reached $296 million, a 22% increase year-on-year [13][14] Regional Insights - The Greater China region remains a key growth engine, with Q4 revenue increasing by 54% year-on-year, followed by the Asia-Pacific region at 52% [16][19] - The Americas and EMEA regions saw revenue growth of 15% and 8% respectively [16][19] Future Guidance - For 2025, Amer Sports projects a revenue growth rate of 13-15%, with specific guidance for functional apparel at 20%, outdoor apparel in the low double digits, and ball sports in the low to mid double digits [21][22] - The company anticipates an operating profit margin of 11.5%-12% for 2025, leaning towards the lower end of the range due to macro uncertainties [21][22] Store Expansion Plans - Amer Sports plans to open 200 stores for the Arc'teryx brand in North America, 75-100 in Europe, 75-100 in the Asia-Pacific region (excluding China), and 150-200 in China by 2025 [24][22]