Group 1 - The core viewpoint of the articles highlights Guangdong Jintieniu Shelf Group's innovative brand strategy and the launch of the Jetnu Colors aesthetic color system, which aims to revolutionize the warehouse shelving industry [1][4] Group 2 - Jintieniu Shelf Group has initiated a brand strategy upgrade to enhance its competitive edge, adopting the new brand positioning as "Your Trusted Loft | Platform | Shelf Innovation Leader" [2] - The company has introduced a new visual identity system featuring a vibrant "Vibrant New Orange" as the primary color, blending industrial aesthetics with modern technology [2] Group 3 - The Jetnu Colors color system, launched globally, challenges traditional color applications in the warehouse shelving industry and introduces a new chapter in warehouse space aesthetics [3] - This color system is based on extensive market research and global color trends, offering a variety of color choices with specific meanings derived from color psychology [3] Group 4 - The brand strategy upgrade and Jetnu Colors launch are expected to enhance the company's brand image and market competitiveness while leading the warehouse shelving industry towards greater standardization, intelligence, and fashion [4] - The company aims to continue driving industry innovation and development, focusing on "technology-driven, quality-leading, and brand-empowered" strategies to meet the growing personalized demands of customers [4] - Looking ahead, Jintieniu Shelf Group is positioned to play a leading role in the industry, leveraging brand upgrades and color innovation to create new opportunities and prospects for the warehouse shelving sector [4]

Group 1 - The event "Empowering Future Bathroom Space Aesthetics through Design" was successfully held in Shanghai, focusing on the integration of art, innovation, and technology in bathroom design [1][4] - The discussion included seven major topics such as artistic healing, material innovation, and spatial boundaries, highlighting the evolving role of bathroom spaces from mere functionality to aesthetic and experiential dimensions [1][4] - Yang Jiao revealed the brand's 2023 global strategy, emphasizing the use of a database of over 3000 bathtub models and carbon fiber technology to create a dual engine of artistic design and smart manufacturing [4][5] Group 2 - The GINKNOVA series, inspired by ginkgo leaves, became the focal point of the event, showcasing a design philosophy that integrates nature, energy, elegance, and art into modern bathroom products [5] - Zhao Hu pointed out the industry's pain points, stating that current bathroom innovation is trapped in technical redundancy and needs to return to the essence of life [5] - He proposed three collaborative paths: establishing designer-factory co-creation laboratories, developing modular bathroom systems for small space renovations, and launching the "Chinese Bathroom Aesthetics Award" to promote the quantification of design value [5]

小红书等新媒体平台正深刻改变着消费者的决策路径，高值产品的销售亟需突破传统思维，而空间美学搭配能力则成为打动高端客户、提升产品附加值的 关键。面对日益激烈的市场竞争与消费者需求升级的双重挑战，销售精英的认知迭代与能力升级，是助力终端升级发展的关键要素。 课堂上，讲师为学员详细讲述小红书平台起号、选题、创作运营的方法，通过大量爆款案例的拆解，让在场的精英深刻了解优质账号持续运营的关键。销 售精英们也积极与讲师讨论平台运营的问题，分享了自己对于账号搭建的思路。 u r I r 以直 P 1781 & 招聘 商品 破局高值销售演绎空间美学 次日，课程聚焦产品销售价值与专业壁垒构建。高价值产品营销专家以当前核心消费趋势与特征剖析消费者的决策逻辑与需求，讲解《爆款产品销售价 值》，从色感、纹理、光感、质感四个维度分享产品的美学价值，让学员学习更具故事性、场景化的销售话术，将产品的价值更为精准地传达给终端，从 而提高终端爆品的销售成交率。 随后，高值营销资深实战专家为大家讲解《消费需求探询与空间搭配讲解》，让销售团队会搭配、懂表达，更好地将产品美学及空间搭配传达给终端，以 空间设计思维来介绍产品，带动门店人员从导购转为家 ...

Core Viewpoint - The 24th China (Chengdu) Building and Decoration Materials Expo showcases the latest trends in the building materials industry, with a focus on design and quality, particularly highlighted by the new brand McPaul Tiles [1][10]. Group 1: Event Overview - The expo took place from April 16 to 18, 2025, at the China West International Expo City, covering over 160,000 square meters and featuring over 1,600 exhibitors from across the country and abroad [1]. - The event included various sectors such as tiles, sanitary ware, custom furniture, smart home solutions, and whole-house decoration [1]. Group 2: McPaul Tiles Highlights - McPaul Tiles, a new brand at the expo, attracted significant attention with its high-end products and innovative design language [3]. - The brand showcased three main product series: - "Yijing" series marble texture tiles, inspired by natural stone, featuring high-precision inkjet technology [5][7]. - "Suzhi" series matte tiles, emphasizing modern minimalism with colors like advanced gray, soft white, and light beige [7]. - "Yanjie" series large-format slabs, combining decorative and practical features suitable for high-frequency use in kitchens and commercial spaces [7]. Group 3: Brand Strategy and Market Positioning - The overall booth design focused on "simplicity, nature, and immersion," integrating wooden elements and gray tones to create an interactive display space [9]. - McPaul's participation in the expo is part of its strategic transformation to expand its channel network in the rapidly growing western home decoration market, particularly in the Chengdu-Chongqing economic circle [10]. - During the event, McPaul engaged with hundreds of professional clients and distributors from regions like Sichuan, Chongqing, Yunnan, and Guizhou, with many expressing strong interest in collaboration [12]. Group 4: Quality and Innovation - McPaul relies on an intelligent production base, utilizing imported Italian equipment and advanced glaze formulas to ensure product quality, which has passed multiple national quality certifications and environmental tests [12][14]. - The company is committed to increasing investment in product innovation and color development, aiming to move towards a high-end market characterized by design and added value [14]. - McPaul believes that spaces should convey the emotions, personality, and taste of their inhabitants, striving to blend art, design, and life through its products [14].