Core Insights - New media platforms like Xiaohongshu are significantly altering consumer decision-making paths, necessitating a shift in traditional sales strategies for high-value products [3] - The training program aims to enhance the sales team's skills in leveraging Xiaohongshu's platform, improving high-value sales strategies, and deepening spatial aesthetics knowledge [3][12] Group 1: Xiaohongshu Platform Insights - The first day of training focused on Xiaohongshu's unique "grass-planting" ecosystem and operational strategies, highlighting the growing consumer interest in home life [4] - Sales elites engaged in discussions about account setup and shared their thoughts on platform operations, gaining insights from successful case studies [5] Group 2: High-Value Sales and Aesthetics - The second day emphasized the construction of product sales value and professional barriers, analyzing consumer decision logic and needs through current consumption trends [8] - Sales teams learned to communicate product aesthetics effectively by focusing on color, texture, light, and quality, enhancing their storytelling and scene-based sales techniques [8][9] Group 3: Integration of AI Tools - The training included discussions on utilizing AI tools to enhance content creation and communication efficiency, aiming to break through high-value sales bottlenecks [12] - The integration of skills in platform operation, high-value sales, and spatial aesthetics is expected to elevate the sales team's effectiveness and professionalism [12]