从山野到全运会 舞台，贵州刺梨 以体育为媒入粤 进湾_南方+_南 方plus 中华人民共和国 第十五届运动会 （简称：十五运 会）将于11月9 日在广州拉开帷 幕。近日，"十 五运会"首批乡 贵州刺梨茶入选十五运会和残特奥会官方特许商品。 据悉，该款刺梨 茶精选贵州龙里 海拔1500米以上 优质刺梨，配以 葛根、枸杞、菊 花等自然草本， 融合刺梨的酸甜 与多种植物的温 和特性，兼具热 泡与冷泡的适应 性，符合现代健 康饮食需求。 当前，体育产业 村振兴类官方特 许商品正式亮 相，其中的"贵 州刺梨茶"尤为 令人瞩目，它带 来的不仅是一款 茶饮，更是一段 山野珍果登上全 国赛事舞台的不 凡之旅，同时书 写着粤黔协作、 山海情深的动人 故事。 刺梨是生长在贵 州高山云雾间的 野果，素有"三 王之果"的美 誉，其维C、维 P和超氧化物歧 化酶（SOD）含 量均居水果之 首。它曾深藏山 野，鲜为人知， 如今却以全新姿 态走进全国赛事 的聚光灯下，成 为连接自然滋养 与体育活力的健 康符号。 与健康消费融合 发展势不可当， 刺梨因其高营养 价值备受运动领 域关注。近年 来，贵州本土企 业贵州洋太公司 打造刺梨品牌千 优 ...

Group 1 - The event "Mountain and Sea Together Under the Bright Moon" was organized by the Jiangmen City Guizhou Chamber of Commerce to promote Guizhou's cultural tourism and support rural revitalization [1][3] - The president of the Jiangmen City Guizhou Chamber of Commerce, Zheng Zhijun, emphasized the goal of the event to serve members and foster growth, acting as a bridge for cooperation between Guangdong and Guizhou [3] - The event was attended by over 800 participants, including government officials, enterprises, and associations from both Guangdong and Guizhou [11] Group 2 - The Jiangmen City Guizhou Chamber of Commerce has been recognized as a "Four Good Chamber of Commerce" in Guangdong Province for its outstanding achievements in public welfare and charity since its establishment [5] - Various companies, including Guangdong Teddy Intelligent Technology Co., Jiangmen Xiangdangdang E-commerce Co., and others, showcased their products during the event [5] - Cultural performances included the "Dong Ethnic Group's Grand Song" and songs by Guizhou artists, highlighting the cultural exchange between Guangdong and Guizhou [7][9][11]

Core Insights - The "Bee Private Language" platform focuses on providing honey exclusively for consumers in Guangdong, leveraging the collaboration between Guizhou and Guangdong as part of the rural revitalization strategy initiated by the central government [3][5]. Group 1: Business Model and Strategy - The platform adopts a unique "adoption marketing" model, addressing the lack of leading enterprises in the beekeeping industry and the prevalence of substandard products in the market [3][5]. - By emphasizing trust and quality, the platform aims to create a direct connection between beekeepers and consumers, ensuring that every drop of honey represents a journey of trust [3][5][7]. Group 2: Quality and Trust as Competitive Advantages - Guizhou's ecological environment, characterized by high forest coverage and diverse floral sources, supports sustainable beekeeping practices, allowing for year-round honey production [5]. - The platform has established a four-dimensional service supervision system to ensure product quality and traceability, including government support, big data backing, strict management processes, and a three-tier anti-counterfeiting traceability system [5][6]. Group 3: Pricing and Brand Strategy - The platform eliminates intermediaries, resulting in lower prices for consumers while maintaining high quality, thus enhancing the value proposition for consumers in Guangdong [7]. - The marketing strategy targets B-end markets such as business associations and chain enterprises, offering consumers not just honey but also emotional value through unique, personalized products [7]. Group 4: Future Vision - The platform envisions creating a cultural connection between Guangdong and Guizhou, where honey becomes a medium for storytelling and educational experiences for children [8].

Group 1 - The event on June 29 in Qianxinan, Guizhou, marks the launch of the 2025 Guangdong-Guizhou cooperation to promote agricultural products, featuring a delegation from Huizhou showcasing lychee [3][29] - Huizhou is recognized as a key region for lychee cultivation in Guangdong, with an area of 396,000 acres, accounting for about 10% of the province's total lychee planting area [8][10] - The lychee varieties presented include Guiwei, Nuomici, and Feizixiao, with "Zhenlong Lychee" and "Luofushan Lychee" receiving national geographical indication certification [9][10] Group 2 - The event will also feature local specialties from Qianxinan, such as Yiren rice, red tea, and stone flower, allowing attendees to enjoy a variety of high-quality agricultural products [15][16] - The promotion includes tasting sessions for Huizhou lychee, where visitors can sample different varieties for free [46][50] - The event coincides with the "June 6" Buyei Festival, showcasing cultural performances and enhancing community engagement [57][60] Group 3 - Qianxinan is an important area for high-quality mountain agriculture in Guizhou, with favorable ecological conditions for crop growth [61] - The region has certified 29 geographical indication agricultural products and has a variety of organic and green food certifications [63] - The introduction of lychee cultivation in Ceheng County, with 10,000 pounds expected to bear fruit this year, aims to establish a local lychee market [70][72]

Core Insights - The event titled "From Guizhou to the World" focuses on the integration of Guizhou's kiwi industry to enhance consumption upgrades and is supported by various governmental and corporate entities [3] - Guizhou, as the largest producer of kiwi in China, aims to build a complete industry chain and promote the "Guizhou Kiwi" brand nationally and globally [3] Group 1: Industry Integration - The event serves as a platform for Guizhou kiwi enterprises to connect with Guangdong buyers and investors, promoting production and sales cooperation [4] - Through promotional activities and product showcases, the health benefits and market potential of kiwi will be highlighted to facilitate industry integration and consumption upgrades [4] Group 2: Brand Promotion - Leveraging the market advantages of the Guangdong-Hong Kong-Macao Greater Bay Area, the event aims to enhance the influence of the "Guizhou Kiwi" public brand [5] - The initiative seeks to elevate kiwi from a local specialty food to a nationally recognized health food, creating a competitive industry ecosystem [5] Group 3: Technological Empowerment - The focus will be on upgrading deep processing technology and product development for kiwi, with participation from research institutions and leading enterprises [6] - Discussions will center on technological innovation, brand building, and market expansion to inject innovative momentum into the Guizhou kiwi industry [6] - The event marks a significant step for Guizhou kiwi to expand its reach from local to global markets, emphasizing its potential as a health symbol [6]

Core Viewpoint - The second "Qian Niu Ben Yue" production and sales connection conference aims to deepen cooperation between Guangdong and Guizhou, promoting the high-quality development of the Guizhou yellow cattle industry and enhancing the entry of Guizhou's quality beef products into the Guangdong market [2][3][4]. Group 1: Event Overview - The conference was held in Jiangmen, Guangdong, and attracted government leaders, industry association representatives, and experts from both provinces to discuss the integration of Guizhou yellow cattle into the Guangdong market [4][5][6]. - The event included the release of the "Guangdong-Guizhou Standard for Customized Guizhou Beef" group standard, which aims to provide clear guidelines for the production, processing, and sales of Guizhou beef [43][44]. Group 2: Industry Development - Guizhou has been actively developing modern high-efficiency agriculture, with a projected cattle inventory of 4.6916 million heads and beef production of 228,900 tons in 2024, marking a 3.3% year-on-year increase [13][14]. - The collaboration between Guangdong and Guizhou has led to over 100 billion yuan in cooperative funding and the establishment of more than 200 industrial projects in Guizhou [15][16][17]. Group 3: Market Potential - The Guangdong-Hong Kong-Macao Greater Bay Area has a beef consumption market exceeding 800,000 tons annually, presenting significant opportunities for Guizhou yellow cattle [21][39]. - Guizhou yellow cattle are recognized for their high amino acid and protein content, making them appealing in the market, although they still face challenges in brand influence and sales channels compared to other major cattle-producing regions [37][38]. Group 4: Business Initiatives - The Guizhou Agricultural Development Group has established 26 direct supply stores in the Greater Bay Area, selling 6,640 cattle and achieving sales exceeding 100 million yuan, with plans to sign new orders worth 570 million yuan this year [31][32]. - The conference also featured a signing ceremony where over ten Guangdong enterprises reached agreements with Guizhou cattle breeding companies on various aspects, including base construction and sales channels [50].

Core Viewpoint - The "Qian Goods Go Out of the Mountain: Eight Immortals Cross the Sea" event aims to promote the collaboration between Guangdong and Guizhou, showcasing over 200 ecological agricultural products from Qian Nan, achieving a transaction amount exceeding 2.6 billion yuan [6][30][24]. Group 1: Event Overview - The event took place from April 29 to May 1, organized by the Guangdong-Qian collaboration working group, focusing on consumer assistance and product promotion [2][3]. - Qian Nan was one of the eight participating regions, showcasing over 20 enterprises and 200 types of ecological agricultural products [4][6]. - The event emphasized the theme "Guangzhou-Qian Nan Cooperation: Qian Goods Go Out of the Mountain," facilitating precise matching of procurement resources from the Greater Bay Area [5][22]. Group 2: Economic Impact - The event resulted in a total transaction amount of over 2.6 billion yuan, demonstrating the effectiveness of agricultural collaboration and product promotion [6][30][24]. - The working group established a closed-loop mechanism for "exhibition signing - follow-up tracking - landing services" to ensure efficient order conversion [25][26]. Group 3: Cultural Integration - The exhibition area incorporated elements of Miao and Bouyei cultures, creating an immersive display space with ethnic patterns and colors [11][12]. - Interactive experience zones, including tasting areas, were set up to enhance consumer engagement and promote a comprehensive shopping experience [13][20]. Group 4: Future Directions - The working group plans to focus on "ecological industrialization and industrial ecology," aiming to develop new business models such as "photovoltaic agriculture" and "tourism agriculture" [65][67]. - The goal is to establish a direct supply base for the Greater Bay Area, enhancing the role of Qian goods in rural revitalization and regional coordinated development [67].