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强者愈强:海天味业增长,竞品们下滑丨食饮财报观察
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-28 14:51
Core Viewpoint - The condiment market is exhibiting a Matthew effect, with leading companies like Haitian Flavor Industry showing strong performance while others struggle [1][3]. Company Performance - Haitian Flavor Industry reported a revenue increase of 7.6% year-on-year to 15.23 billion yuan and a net profit increase of 13.3% to 3.91 billion yuan in the first half of 2025 [1]. - In contrast, Qianhe Flavor Industry experienced a revenue decline of 17.1% to 1.32 billion yuan and a net profit decline of 30.8% to 170 million yuan [2]. - Zhongju High-tech also faced challenges, with a revenue drop of 18.6% to 2.13 billion yuan and a net profit drop of 26.6% to 260 million yuan [2]. Sales Growth Drivers - Haitian's soy sauce sales grew by 9.1% to 7.928 billion yuan, driven by health-oriented products like organic and low-salt soy sauce [4]. - Oyster sauce sales increased by 7.7% to 2.502 billion yuan, supported by health product growth and improved penetration in certain channels [4]. - The sales of seasoning sauces rose by 12.0% to 1.626 billion yuan, aided by the introduction of regional specialty products [4]. - Overall, Haitian's gross profit increased by 17.1% to 5.98 billion yuan, with a gross margin improvement of 3.2 percentage points to 39.3% [4]. Challenges Faced by Competitors - Qianhe's soy sauce and vinegar revenues fell by 16.1% to 840 million yuan and 21.5% to 160 million yuan, respectively, due to negative publicity and increased competition [5]. - Zhongju High-tech's various product lines also saw significant revenue declines, particularly in cooking oil, which dropped by 49.4% [5]. Strategic Adjustments - Haitian is focusing on five core product categories and expanding its vinegar and cooking wine offerings, while also developing more health-oriented products [8]. - The company is enhancing its production flexibility and optimizing its distribution channels to address inventory issues and stabilize pricing [9]. - In 2023, Haitian reduced the number of distributors by 1,253 while increasing the number by 672, indicating a strategic shift in its distribution approach [9]. Market Expansion Plans - Haitian Flavor Industry is seeking growth in overseas markets, having raised 10.129 billion HKD from its Hong Kong listing, with plans to allocate 20% of these funds for international expansion [9].