| 场，酒鬼酒在这方面有无布局？ | | --- | | 答:您好，酒鬼酒正在布局小酒产品，满足各消费 | | 人群的需求。 | | 12.2025 年 5 月修订的《党政机关厉行节约反对浪 | | 费条例》明确禁止公务接待用酒，请问酒鬼酒当前政务 | | 消费渠道占比是多少？新规是否会导致经销商信心进 | | 一步受挫？公司在 2025 年规划中，对于当前酒鬼酒营 | | 收下降的问题，特别是对于高端的内参销售，有何破局 | | 之道？ | | 答:您好，公司目前产品销售场景中政务消费的占 | | 比极小，此类政策对公司影响较小。2025 年，公司以 | | "一切为了高质量销售"为核心，提升品牌力、产品力、 | | 渠道力、系统力四方面能力，实现销售质量的提升。品 | | 牌力方面，以"文化+产区"为双核，构筑差异化壁垒， | | 提升品牌张力，强化差异化优势，突出酒鬼酒的产区优 | | 势、香型优势和文化优势。产品力方面，梳理产品价值 | | 链，升级产品矩阵，构建"2+2+2"战略单品体系，即 2 | | 个战略单品（内参、红坛）、2 个重点单品（妙品、透 | | 明装）、2 个馥郁香基础单品（内品、 ...

Core Viewpoint - The company aims to enhance sales quality by focusing on brand strength, product strength, channel strength, and system strength in 2025, with a core strategy of "everything for high-quality sales" [1][4]. Group 1: Sales Strategy - The company has identified that government consumption currently represents a minimal portion of its product sales, indicating that related policies have a limited impact on the company [1]. - The company plans to implement a "2+2+2" strategic product system, which includes two strategic products, two key products, and two basic products, while reducing its SKU by 50% to eliminate low-performing products [1][3]. - The company is focusing on a full-chain layout to drive scale breakthroughs and enhance channel dynamics, with a target of establishing 24,000 effective core terminals [1]. Group 2: Market Dynamics - The high-end liquor market is experiencing a significant decline in demand due to industry weakness, leading to increased competition and price pressure from leading companies [2]. - The company is actively developing small liquor products in response to strong market performance in Hunan [3]. - The company has seen a notable increase in both distribution and sales volumes since the implementation of the BC linkage marketing model, with both metrics exceeding 100% in 2024 [3][4]. Group 3: Product Development - The company is upgrading its "Neican" brand with the launch of the "Neican Jiachen" version, which is expected to support overall sales but will take time to establish [4]. - The company has streamlined its distributor network, focusing on improving the quality of distributors and discontinuing contracts with low-performing ones [4]. Group 4: Future Outlook - The management team is committed to enhancing consumer engagement through increased promotional spending and improving the product value chain, which has already shown positive results in terminal sales [4]. - The company emphasizes the importance of safety, efficiency, innovation, and competitiveness in its operations to drive improvements across all areas [4].

南方财经全媒体集团全国两会报道组 作 者丨张立伟 编 辑丨洪晓文 金珊 图 源 丨 摄图网 【 编 者 按 】 2 0 2 5 年 初 以 来 ， 由 D e e p S e e k 引 发 的 全 球 投 资 者 重 估 中 国 资 产 热 潮 仍 在 激 荡 ； 全 国 两 会 期 间 ， M a n u s 等 新 突 破 再 掀 高 潮，" A I " "新质生产力"成为会场内外高频热词。 与此同时，《哪吒2》引爆世界，非遗版春节惊艳全球，"两新两重"政策加码发力，正合力撬动1 4亿多人口超大规模市场的巨大内 需潜力，"提振消费" "投资于人"成了另一组热词。在新一轮科技革命、产业革命浪潮中，中国科技创新与产业创新相互激荡，澎湃 出巨大新动能；在投资驱动模式风行数十年，打造了全球最完备的产业体系后，中国通过"投资于人"轰响了提振消费的另一门大引 擎。 这 是 2 0 2 5 年 全 国 两 会 ， 世 界 翘 首 以 盼 看 到 的 来 自 中 国 的 新 信 号 ， 也 是 世 界 经 济 版 图 上 这 艘 东 方 巨 轮 的 新 方 位 。 即 日 起 ， 2 1 世 纪 经 济报道连续推出三篇 ...