Core Insights - The launch of the Li Auto i8 was officially announced on July 29, with the i8 MAX becoming the standard configuration at a unified national price of 339,800 yuan, while the Pro model was canceled [1] - The supply chain is a critical battleground for automotive companies, and Li Auto has demonstrated effective management of its supply chain, ensuring timely delivery and production despite challenges [2][3] - Li Auto's decision to delay the release of its pure electric vehicle by a year involved significant redesign and incurred approximately 2 billion yuan in R&D costs [4][3] Supply Chain Management - Li Auto's supply chain management is characterized by a high level of collaboration with suppliers, including regular meetings and shared forecasts to align production and supply [6][8] - The company employs a "N+1" mechanism to adjust production plans in response to market fluctuations, ensuring flexibility in supply chain operations [8][9] - Li Auto's approach to supplier management includes detailed data sharing and a focus on quality improvement, resulting in increased supply chain efficiency and reduced costs [11][12] Product Development and Innovation - Li Auto emphasizes in-house development of core components, such as the rear drive motor for the i8, to enhance product performance and integration [13][14] - The company has a strong focus on quality control, aiming for significantly lower failure rates compared to industry standards [15] - Li Auto's culture prioritizes thorough understanding and mastery of technology, which is reflected in its rigorous quality management practices [15]