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申万宏源:25Q4我国纺服终端需求增速放缓 关税谈判结果陆续落定提振出口景气度
智通财经网· 2026-01-22 07:50
Core Viewpoint - The retail sales of clothing, shoes, and textiles in China for the year 2025 reached 1.52 trillion yuan, reflecting a year-on-year increase of 3.2%, with a slowdown in demand observed in Q4 2025 due to warmer winter temperatures affecting winter clothing sales [1][2] Domestic Demand - In 2025, the retail sales of clothing, shoes, and textiles amounted to 1.52 trillion yuan, with monthly growth rates of 6.3%, 3.5%, and 0.6% for October, November, and December respectively, indicating a slowdown in Q4 due to higher winter temperatures [1] - The performance of women's clothing brands is expected to show signs of recovery, with companies like Xinhe and Ge Li Si projected to achieve revenue growth in Q4 2025 [4] External Demand - China's textile and apparel exports totaled $293.8 billion in 2025, down 2.6% year-on-year, with textile exports at $142.6 billion (up 0.4%) and apparel at $151.2 billion (down 5.2%) [2] - Vietnam's textile exports grew by 7.0% to $39.6 billion, indicating a shift in the textile supply chain and highlighting the competitive pressures faced by Chinese exporters [2] Industry Performance - The overall sales in Q4 2025 were impacted by weak winter clothing consumption, but high-end outdoor and niche sports brands are expected to maintain strong growth, with brands like FILA and 361 Degrees projected to see significant revenue increases [3] - The home textile sector is experiencing a mixed performance, with companies like Luolai and Water Mercury showing stable growth, while Fuanna is still in a destocking phase [5] Non-woven Fabric Industry - The non-woven fabric sector is benefiting from quality upgrades and expanding demand, with companies like Wanjia and Nuo Bang expected to see revenue growth of 10% to 20% in Q4 2025 [6] Textile Manufacturing - The performance of the textile manufacturing chain is under pressure due to fluctuations in brand orders, particularly from Nike and Converse, while the Australian wool industry is expected to benefit from rising demand and price increases [7] Investment Insights - Looking ahead to 2026, domestic demand is anticipated to gradually recover, with potential investment opportunities in high-performance outdoor brands and discount retail sectors [9] - The global tariff negotiations are stabilizing, which may not affect the core manufacturing competitiveness of the industry [9]
——纺织服装行业2025年报业绩前瞻:品牌服饰表现分化,澳毛周期、无纺布制造可期
Investment Rating - The textile and apparel industry is rated as "Neutral" for the upcoming period, indicating that the industry is expected to perform in line with the overall market [9]. Core Insights - The report highlights a divergence in performance within the textile and apparel sector, with high-end outdoor and niche sports brands showing strong potential despite an overall slowdown in demand [3]. - Domestic retail sales for clothing and textiles reached 1.52 trillion yuan in 2025, reflecting a year-on-year growth of 3.2%, with a notable slowdown in December due to warmer winter temperatures [3]. - Export figures for the textile and apparel sector showed a decline, with total exports amounting to 293.8 billion USD, down 2.6% year-on-year, indicating a shift in supply chain dynamics towards countries like Vietnam [3]. Summary by Sections Domestic Demand - Retail sales for clothing and textiles in China reached 1.52 trillion yuan in 2025, with growth rates of 6.3%, 3.5%, and 0.6% in October, November, and December respectively [3]. - The warmer winter led to a slowdown in winter clothing sales, impacting overall performance [3]. International Demand - Textile and apparel exports totaled 293.8 billion USD in 2025, with textiles at 142.6 billion USD (up 0.4%) and apparel at 151.2 billion USD (down 5.2%) [3]. - Vietnam's textile exports grew by 7.0%, indicating a shift in orders due to tariff policies affecting different production regions [3]. Brand Performance - High-end outdoor brands and niche sports brands are expected to maintain strong growth, while traditional brands like Anta and Li Ning are projected to see varied performance, with Anta's revenue expected to decline slightly [3]. - Women's apparel is facing challenges, but companies like Xinha and Ge Li Si are expected to show improvements in profitability due to prior adjustments [3]. Home Textiles - Companies like Luolai and Water Mercury are expected to perform steadily, while Fuanna is still in a destocking phase [3]. Non-woven Fabric Industry - The non-woven fabric sector is anticipated to benefit from quality upgrades and expanding demand, with companies like Nuo Bang and Yan Jiang expected to see significant revenue growth [3]. Textile Manufacturing - The report notes that the performance of the sports manufacturing chain is under pressure due to fluctuations in brand orders, but the Australian wool industry is expected to see a rebound in demand and pricing [3]. Investment Recommendations - The report suggests focusing on high-performance outdoor brands, discount retail, personal care, and sleep economy sectors for potential investment opportunities [3].