Core Viewpoint - The article highlights the digital transformation of state-owned performing arts troupes in China, emphasizing the shift to online platforms like Douyin (TikTok) for live performances, which has significantly increased audience engagement and expanded their reach [4][7][10]. Group 1: Digital Transformation and Engagement - As of December 2025, 499 state-owned performing arts troupes and 6,183 performers have joined Douyin, with over 819,000 live broadcasts conducted, averaging about 830 professional performances daily over the past three years [4]. - The Ningbo Performing Arts Group has established a dedicated live streaming team, achieving over 100 million exposures since starting their live streaming efforts [5]. - The Central Opera House has expanded its Douyin presence, increasing its number of accounts from over 10 to 40, gaining more than 300,000 followers, and conducting over 2,600 live broadcasts in 2025, with viewership exceeding 30 million [6]. Group 2: Diverse Artistic Expressions - Various regional troupes are creatively utilizing live streaming, such as the Yangzhou Puppet Research Institute showcasing puppet performances and the Yancheng Huai Opera Troupe combining traditional opera with rap [8]. - The "My Troupe is On" annual live streaming event featured 80 troupes from 20 provinces, attracting over 310,000 online viewers [7]. - The Central National Orchestra and other troupes are engaging audiences through interactive live performances, enhancing the viewer experience and participation [7]. Group 3: Economic and Cultural Impact - The rapid growth of live streaming is reshaping the cultural market landscape, providing a direct platform for troupes to reach millions and generate significant economic returns [10]. - The integration of online and offline performances is seen as a key trend, with many performers reporting increased interest in attending live shows after engaging with their content online [9][10]. - The Jilin Song and Dance Troupe has successfully launched a multi-talent live streaming format, achieving over 10,000 simultaneous viewers during its debut [11]. Group 4: Future Prospects and Support - Douyin plans to support troupes with tailored strategies for digital transformation, enhancing their online presence and audience engagement [12]. - The ongoing collaboration between performing arts troupes and digital platforms is expected to continue fostering cultural exchange and innovation in the arts [12].

Core Insights - The rapid development of live streaming is reshaping the cultural consumption market and enabling state-owned art troupes to break through traditional communication boundaries [1][2] - The "Yibo Plan: Douyin Live Art Troupe Special" has successfully facilitated the online performance of 499 state-owned art troupes, with over 81.9 million live broadcasts conducted [2][5] - Live streaming has become an essential performance venue for art troupes, providing new audiences and revenue streams while enhancing cultural supply [2][5] Group 1 - As of January 7, 2023, 499 state-owned art troupes and 6,183 actors have joined Douyin, with a total of over 81.9 million live broadcasts [1][2] - The average daily live broadcasts amount to approximately 830, indicating a significant engagement in online performances [2] - The initiative aims to assist art troupes in developing online business models and expanding their digital presence [2][5] Group 2 - The Central Opera House has adapted its performances for Douyin, achieving a peak viewership of 30,000 for a single live broadcast [3] - The online live streaming is seen as a "frontline position" and "audience reservoir," effectively reaching potential viewers who may later attend live performances [5][6] - The "Yibo Plan" is transforming the content production logic in the industry, with a focus on integrating online and offline creative processes [6][7] Group 3 - Douyin provides comprehensive support for art troupes, including tailored strategies for account management, artist promotion, and financial incentives [12] - The initiative includes a "New Star Promotion Plan" for young actors and a "Master Aesthetic Workshop" for established artists to translate their expertise into contemporary language [12] - Over 20 state-owned troupes are expanding into group broadcasting formats, enhancing their digital engagement and audience reach [6][12]