让消费者走进线下实体店，亲身到仓库里看看，和乡亲们聊聊天，在这种全方位、沉浸式的体验中，产 品的品质、工艺和背后的乡土故事，无疑能被更加完整地呈现与感知，也让这份信任更实在。这家农货 铺里的价签上不仅有售价，还标注了收购价、分拣成品率，一些富有特色的山货还有推荐的食用方式。 如成品率99%的黄花菜收购价19元/斤，售价20元/斤，成品率80%的花椒收购价20元/斤，售价26元/斤， 如此透明甚至"刀刃向内"的定价很难不获得好感。这种真诚的透明对于打造一个更具健康度、更可持 续、更具商业价值的助农品牌来说，有着不可或缺的价值。 延展开来，小小农货铺不仅能让大山里的好产品、手艺人被更多的人看到，让乡亲们多一条售卖渠道、 多一份收入来改善生活，也能成为一个文化窗口与流量入口，吸引更多人来卫辉逛逛，进苍峪山转转。 站在更长远的角度，这无疑是在为个人IP、乡村全面发展与区域文旅品牌的共生共荣寻找支点。 从走村串户向乡亲卖货，到"我来当大人，他们来当小孩"自费2万元领着村里46位老人走出大山到郑州 一日游，再到往返山区以每斤5元的价格收谷开展助农直播，拥有1300多万粉丝的27岁河南姑娘李福贵 最近又有了新动作。据媒体报 ...

（来源：中国妇女报） 作为"辽宁九九消费季"的重要组成部分，本次活动不仅通过搭建高品质消费平台刺激本地消费，更集中 展示了营口产业成果与地域文化，推动"营口优品"城市品牌走向更广阔市场。同时，活动为女性创业者 提供了展示交流、拓展市场的平台，促进了传统产业与新兴销售模式、实体体验与线上流量的跨界融 合，为经济发展注入新活力。 本次活动旨在响应省委、省政府激发市场活力、释放消费潜力的决策部署，为营口乃至辽宁经济高质量 发展注入巾帼力量。营口市女企业家联合会将继续发挥桥梁纽带作用，不断为女性创业者搭建平台， 让"她力量"成为推动营口经济高质量发展、赋能辽宁全面振兴的重要引擎。 中国妇女报全媒体记者贾莹莹 发自营口 12月22日，辽宁省营口市女企业家联合会"凝聚她力量 驱动新 消费"营口优品嘉年华活动正式启幕。 本次活动以"线上引流、线下体验"相结合的模式展开，内容丰富多元。"营口优品"主题展销区汇集了会 员企业及全市优秀女性创业者、女匠人的特色产品，涵盖海产品深加工、特色农产品等多个领域，集中 展现"营口制造"与"营口智造"的魅力。活动还打造了直播间带货、手作体验工坊等"她经济"消费新场 景，并联动本地电商平台让 ...

Core Insights - The consumer goods market is undergoing significant transformation driven by changing shopping habits, brand loyalty erosion, and a focus on health and sustainability [1][4][5] Consumer Sentiment - In the US, consumer confidence rose to 108.7 in October 2024, with 76% of consumers opting for cheaper alternatives while 42% plan to splurge on experiences [2][19] - European consumers are more cautious, with only 16% remaining loyal to specific brands, while 66% prioritize quality and 59% are influenced by price promotions [2][20][21] Key Consumer Trends - Health and wellness consumption is booming, with the global wellness market reaching $1.8 trillion, and 82% of American consumers prioritizing health in their daily lives [4][22][23] - Brand loyalty is declining, with 60% of US consumers and 53% of Europeans only purchasing branded products when on sale, and 38% not returning to brands after trying private labels [4][25][26] - Sustainability remains important, with 85% of consumers feeling climate change impacts, but affordability is becoming a priority, leading to a decline in willingness to pay a premium for sustainable products [5][28][30] Social Commerce and Direct-to-Consumer Models - Social commerce is rapidly growing, with US sales projected to reach $145 billion by 2027, driven by Gen Z and Millennials who are four times more likely to shop on social platforms [6][34] - Direct-to-consumer (D2C) strategies are increasingly adopted by brands to connect directly with consumers, allowing for better control over pricing and messaging [6][37][39] Marketing Strategies - Brands need to adopt micro-targeting and personalization strategies, leveraging AI and data analytics to create tailored consumer experiences [7][46] - Integrating wellness into product offerings and loyalty programs is essential to resonate with health-conscious consumers [7][54][57] Future Outlook - The consumer market is expected to evolve towards more immersive and emotionally connected experiences, with technology playing a key role in shaping consumer interactions [10][9]