经济环境变化
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千元白酒集体跳水!五粮液、茅台也扛不住了,年轻人真不背这锅!
Sou Hu Cai Jing· 2025-12-13 10:45
最近白酒圈子里,最让人津津乐道的一件事,莫过于五粮液那波"神操作"了。坊间传闻得有鼻子有眼,说明年开始,他们家第八代普五的经销商拿货价,要 从一千出头直接砍到900块。 这可是个不小的降幅,听着都让人心头一震。但五粮液很快就出来澄清了,说出厂价可没动,这所谓的"降价",其实是给经销商的渠道补贴,每瓶补119 块。这么一算,经销商实际拿货价确实就变成了900块。 这篇市场分析,主要来聊聊茅台五粮液业绩遇冷、千元白酒卖不动,行业集体承压,核心原因真不是年轻人不喝,而是时代红利消退。 市场风暴眼:五粮液的"变相降价" 你可能会觉得奇怪,这跟直接降价有啥区别?区别大了去了!这就像是品牌在玩一场"心理战"。直接降价,等于品牌自降身价,影响的是整个高端白酒市场 的价格体系。但搞补贴就不一样了,既能让经销商拿到更低的货源,刺激他们去卖货,又保住了自己的"牌面",不至于让消费者觉得:"哎呀,高端白酒也 不值钱了。" 这招,五粮液玩得确实高明,但更值得我们深思的是,作为白酒巨头,十年不遇的这种"曲线救国"策略,背后到底藏着什么?答案很简单,高端白酒行业, 正弥漫着一股前所未有的焦虑和压力。 财报"黑洞":巨头们的集体失速 这股 ...
美国裁员潮与招聘回暖并存:雇主二季度裁员同比增39% 招聘仍在低位复苏中
Zhi Tong Cai Jing· 2025-07-02 13:30
Group 1 - The U.S. labor market showed a complex situation in Q2 2025, with layoffs in June decreasing by 49% from May to 47,999, but the cumulative layoffs for the quarter reached 247,256, the highest since Q2 2020 [1][2] - Year-over-year, cumulative layoffs increased by 39%, indicating ongoing corporate adjustments despite a 50% quarter-over-quarter decline [1] - Employers announced hiring plans of 82,932, a 19% increase from the first half of 2024, although this figure remains below historical averages [1] Group 2 - The government sector experienced significant layoffs, totaling 288,628 for the year, with federal agencies being heavily impacted; June alone saw a 46% increase in government layoffs [2] - The retail sector led private industry layoffs with 79,865, a staggering 256% year-over-year increase; the technology sector followed with 76,214 layoffs, a 27% increase [2] - Non-profit organizations faced a 407% year-over-year surge in layoffs to 16,930 due to reduced federal funding and rising operational costs [2] - The media industry showed signs of structural adjustment, with total layoffs of 4,752 for the year, a 46% decrease, and news industry layoffs dropping by 52% to 1,139, indicating some relief in traditional media's transition pressures [2]