Workflow
绿色共生
icon
Search documents
传承非遗技艺 坚持开放发展
Ren Min Ri Bao· 2025-11-17 22:40
Core Insights - Sichuan Water Margin Co., Ltd. combines traditional craftsmanship with modern technology in its production process, showcasing a blend of heritage and innovation in its operations [1][2][3] - The company has established a partnership with Diageo Group to enhance its international market presence and leverage global sales networks [2][3] - Water Margin has invested approximately 6.8 billion yuan in the construction of a comprehensive production base in Qionglai, Sichuan, with the first phase completed and operational [3] Group 1 - The production facility in Qionglai integrates over 600 years of traditional brewing techniques with automated and intelligent systems, ensuring precision in the brewing process [1] - The research collaboration with the Chinese Academy of Sciences has led to the discovery of over 25,000 functional genes and nearly 4,000 microbial species, which are crucial for enhancing the quality and flavor of the liquor [2] - The company has developed protective production standards for ancient fermentation pits, contributing to the preservation of cultural heritage and setting industry benchmarks [3] Group 2 - Water Margin's strategic focus on "green symbiosis and intelligent brewing" aligns with its long-term sustainable development goals [3] - The company's efforts in combining traditional Chinese liquor culture with international marketing strategies have significantly increased its global brand recognition [3] - The establishment of a comprehensive production base is expected to inject strong momentum into the high-quality development of the Chengdu liquor production area [3]
四川水井坊邛崃全产业链基地一期投产 传承非遗技艺 坚持开放发展
Ren Min Ri Bao· 2025-11-17 21:50
Core Insights - The article highlights the integration of traditional craftsmanship and modern technology in the production of Chinese liquor by Sichuan Water Jiufang Co., Ltd, showcasing a unique blend of heritage and innovation [2][3][4] Group 1: Production Techniques - The production process at the Water Jiufang facility in Chengdu combines over 600 years of traditional brewing techniques with advanced automation and intelligent control systems, ensuring precision in the brewing process [2] - The company utilizes a "one-number microbial group" research initiative in collaboration with the Chinese Academy of Sciences, identifying over 25,000 functional genes and nearly 4,000 microbial species that enhance the quality and aroma of the liquor [3] Group 2: Strategic Partnerships and Market Expansion - Water Jiufang has established a partnership with Diageo Group, leveraging its global sales network to expand its products into international markets, thus enhancing brand recognition globally [4] - The company has invested approximately 6.8 billion yuan in the construction of a comprehensive production base in Chengdu, with the first phase completed and operational, while the second phase is progressing steadily [4] Group 3: Industry Standards and Sustainability - In collaboration with industry associations, Water Jiufang has released protective production standards for ancient fermentation pits, contributing to the sustainable preservation of traditional brewing heritage [4] - The company emphasizes the importance of microbial communities in the fermentation process, viewing them as valuable living heritage that supports the high-quality development of the liquor industry in the Chengdu region [4]