晨光熹微，四川成都，水井坊邛崃全产业链基地酿酒车间，酿酒匠人们细心地完成每一项工艺，分层起 糟、窖泥养护、入窖密封……传承着600余年的非遗酿造技艺。 坚定开放信心，激发企业活力。四川水井坊股份有限公司迅速完成了出海渠道建设，依托帝亚吉欧的全 球销售网络将产品推向了国际市场。通过合作，水井坊实现了传统与现代的结合，既保留了中国白酒文 化的精髓，又借鉴了国际市场的营销策略，提升了品牌的全球知名度。"着眼水井坊长期健康持续发 展，帝亚吉欧投资扩建提高优质产能。我们遵循'绿色共生、智能酿造'理念，在四川成都邛崃建设水井 坊邛崃全产业链基地，总投资约68亿元。目前一期项目顺利建成并投产使用，二期项目稳步推进 中。"水井坊企业传播总监辜超说。 在中国酒业协会、四川中国白酒金三角酒业协会的指导下，水井坊联合两大协会共同发布了《水井坊古 窖池保护性生产规范》，不仅为古窖池的活态保护立下了规范，也为中国白酒行业提供了详尽的古窖池 保护性生产企业标准。"这里的窖泥饱含丰富的微生物群落，也是我们最宝贵的活态遗产。"水井坊邛崃 全产业链基地曲酒生产经理高强说。水井坊长期稳健发展，为白酒成都产区的高质量发展注入强大动 力，更令外资外 ...

Core Viewpoint - The sixth "Jinzongzi Fuhuo Xiang Kaijiao Festival" was held in Fuyang, showcasing the cultural heritage and quality of Jinzongzi liquor, while emphasizing the company's commitment to social responsibility and local development [1][22]. Group 1: Event Overview - The festival took place on September 16, featuring a grand opening ceremony attended by local government officials and community members [3]. - The event included a speech by Liu Fubi, the Deputy General Manager of Jinzongzi, highlighting the company's efforts in organizational restructuring and digital transformation to enhance market confidence and quality development [5]. - The festival also featured a lecture by Professor Li Liangyu on the historical and cultural significance of Fuyang's liquor-making tradition [9]. Group 2: Product Highlights - Jinzongzi's "Fuhuo Xiang" liquor is characterized by its "few, slow, and strong" production process, with only 15% of the annual output being the premium first-press liquor [13]. - The company emphasizes traditional brewing methods and ecological fermentation, which contribute to the unique flavor profile of its products [13]. Group 3: Community Engagement - During the festival, Jinzongzi distributed nearly 40,000 bottles of tasting liquor to local residents, reinforcing its commitment to giving back to the community [20]. - The event included various activities such as a music concert, wine tasting, and cultural exhibitions, creating a vibrant atmosphere for attendees [15][18]. Group 4: Company Development - Since its establishment in 1949, Jinzongzi has evolved from a local state-owned winery to a publicly listed company, becoming a prominent representative of Huizhou liquor [22]. - The company aims to continue its high-quality development and strengthen its brand presence in Fuyang, contributing to the local economy and cultural heritage [24].