新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 桑东根洙黑青稞藏酒的新厂房。 本报记者 公保安加 殷之浩 刘志毅 几年前，桑东根洙还不叫这个名字，这只是他酿造的藏酒品牌的称谓。当时藏酒品牌"桑东根洙"已经在囊谦有了名气，而创立这个品牌的扎西求加（桑东根 洙曾用名）却不被人知道，这在某种程度上对企业迈向新境造成了无形的阻碍。 酒香飘出了草原，世人却不知酿者何人，用桑东根洙的话说，这好比一段传奇失去了它的根源，一朵野花开得娇艳却没有名字。"不如干脆改名叫桑东根 洙，和我酿的酒共用一个名字，这样对自己的事业发展也有帮助。" 桑东根洙出生在玉树藏族自治州囊谦县香达镇前多村，成人后，辗转外地闯荡，因此他对牧场的季节更替和牧人的酸甜苦辣知之不多，在外感到孤独时，记 忆深处最清晰的莫过于母亲慈祥的脸庞，和她亲手酿造的那杯温暖胸腔的黑青稞藏酒。 藏酒的古法酿造技艺在囊谦县有着久远的历史，桑东根洙的酿酒技艺传自母亲，而母亲传自外婆。在他儿时的记忆里，青稞藏酒是一种极其奢侈的饮品，小 时候，每到寒冷的冬季来临，母亲常用黝黑锃亮的陶罐，将饱满的黑青稞粒神奇般酿成一坛坛藏酒，却将大部分喂给牛群里最羸弱那几头，而人只有到了节 ...

Core Insights - Sichuan Water Margin Co., Ltd. combines traditional craftsmanship with modern technology in its production process, showcasing a blend of heritage and innovation in its operations [1][2][3] - The company has established a partnership with Diageo Group to enhance its international market presence and leverage global sales networks [2][3] - Water Margin has invested approximately 6.8 billion yuan in the construction of a comprehensive production base in Qionglai, Sichuan, with the first phase completed and operational [3] Group 1 - The production facility in Qionglai integrates over 600 years of traditional brewing techniques with automated and intelligent systems, ensuring precision in the brewing process [1] - The research collaboration with the Chinese Academy of Sciences has led to the discovery of over 25,000 functional genes and nearly 4,000 microbial species, which are crucial for enhancing the quality and flavor of the liquor [2] - The company has developed protective production standards for ancient fermentation pits, contributing to the preservation of cultural heritage and setting industry benchmarks [3] Group 2 - Water Margin's strategic focus on "green symbiosis and intelligent brewing" aligns with its long-term sustainable development goals [3] - The company's efforts in combining traditional Chinese liquor culture with international marketing strategies have significantly increased its global brand recognition [3] - The establishment of a comprehensive production base is expected to inject strong momentum into the high-quality development of the Chengdu liquor production area [3]

Core Viewpoint - The sixth "Jinzongzi Fuhuo Xiang Kaijiao Festival" was held in Fuyang, showcasing the cultural heritage and quality of Jinzongzi liquor, while emphasizing the company's commitment to social responsibility and local development [1][22]. Group 1: Event Overview - The festival took place on September 16, featuring a grand opening ceremony attended by local government officials and community members [3]. - The event included a speech by Liu Fubi, the Deputy General Manager of Jinzongzi, highlighting the company's efforts in organizational restructuring and digital transformation to enhance market confidence and quality development [5]. - The festival also featured a lecture by Professor Li Liangyu on the historical and cultural significance of Fuyang's liquor-making tradition [9]. Group 2: Product Highlights - Jinzongzi's "Fuhuo Xiang" liquor is characterized by its "few, slow, and strong" production process, with only 15% of the annual output being the premium first-press liquor [13]. - The company emphasizes traditional brewing methods and ecological fermentation, which contribute to the unique flavor profile of its products [13]. Group 3: Community Engagement - During the festival, Jinzongzi distributed nearly 40,000 bottles of tasting liquor to local residents, reinforcing its commitment to giving back to the community [20]. - The event included various activities such as a music concert, wine tasting, and cultural exhibitions, creating a vibrant atmosphere for attendees [15][18]. Group 4: Company Development - Since its establishment in 1949, Jinzongzi has evolved from a local state-owned winery to a publicly listed company, becoming a prominent representative of Huizhou liquor [22]. - The company aims to continue its high-quality development and strengthen its brand presence in Fuyang, contributing to the local economy and cultural heritage [24].