在达人共建方面，厦航旗下空乘达人群体将入驻京东美妆，将依托平台的内容生态优势，结合自身在航 旅护肤领域的专业经验，共同策划美妆教程、飞行护肤、产品测评等方向的短视频与直播活动，为消费 者带来针对性的护肤技巧分享。 9月29日，京东美妆与厦航旗下美妆品牌"云初"签署战略合作协议。双方将围绕全域种草、绿色美妆、 达人共建等方面进行深度合作，布局覆盖机上平台、线上直播和线下体验的全渠道矩阵，推动"航空 +美妆"深度融合迈向新阶段。 厦航云初是厦门航空旗下的美妆品牌，产品涵盖面膜、底霜、气垫、睫毛膏、口红等品类，以天然植物 萃取成分为主，致力于满足空中乘务员等高频出行人群对纯净、便捷美妆的需求。 根据战略合作协议，双方将充分整合全域资源，为航旅人群打造更沉浸的美妆体验。京东美妆将为厦航 云初量身定制"种草小盒"，内含精华油面膜、云柔底霜等产品试用装，由厦航乘务组在贵宾休息室、航 班等航旅场景中进行派发，助力品牌精准触达用户，实现可持续增长。 双方还将携手推进绿色美妆实践，依托于京东"青绿计划"，厦航云初"种草小盒"将成为京东美妆首款绿 色环保小盒，采用FSC认证的信封式环保包装，从原材料采购到生产环节均严格控制污染， ...

Core Viewpoint - The third National College Student Green Cosmetics Innovation and Creativity Competition (NCGC3) highlights the integration of "dual carbon" strategy and "new quality productivity" policy, showcasing the industry's shift towards sustainable practices through innovative student projects [1][4]. Group 1: Event Overview - The NCGC3 finals took place on July 26 at Jiangnan University, featuring participation from nearly 300 experts across universities, research institutions, and industry companies [1]. - The competition attracted 1,320 teams from 142 universities, focusing on "innovative technology + green concepts" across nine cutting-edge tracks [2]. Group 2: Company Involvement - The brand FAMILYN, represented by its founder Meilin, played a significant role in the event, serving as the vice-chair and judge for the innovation creativity group, and is a founding member of the National College Cosmetics Discipline Construction and Development Consortium [1][7]. - FAMILYN emphasizes the importance of integrating education and industry to foster innovation and sustainable development in green cosmetics [4][5]. Group 3: Evaluation Process - The judging panel evaluated projects based on innovation, feasibility, market potential, and environmental benefits, ensuring a professional and fair assessment [1][2]. - Meilin provided detailed feedback on each entry, particularly valuing projects that combine traditional wisdom with modern technology [2][3]. Group 4: Future Initiatives - Following the success of the third competition, FAMILYN is set to participate in the fourth NCGC, aiming for more groundbreaking results and continuing its commitment to innovation-driven development [4]. - The establishment of the National College Cosmetics Discipline Construction and Development Consortium aims to enhance collaboration between universities and industry, fostering a robust ecosystem for talent development and technological innovation [7][8].

Core Viewpoint - The article highlights the transformation of Yatsen E-commerce from a manufacturing-focused company to a technology-driven beauty brand, emphasizing the importance of scientific innovation and consumer trust in product efficacy [2][3][4]. Financial Performance - Yatsen E-commerce reported a revenue of 1.15 billion yuan in Q4 2024, marking a year-on-year increase of 7.1%, and achieved profitability for the first time [2]. - In Q1 2025, the company continued its growth trajectory with a revenue of 830 million yuan, up 7.8% year-on-year, and a Non-GAAP net profit of 7.14 million yuan [2]. Business Structure Upgrade - The skincare segment's revenue share increased to 43.5% in Q1 2025, maintaining over 30% of total revenue for 12 consecutive quarters [2]. - The main brand, Perfect Diary, experienced significant growth under the "makeup and skincare integration" strategy, with its bionic membrane essence lipstick achieving a GMV of over 600 million yuan since its launch [2]. R&D Investment and Strategy - Since 2020, Yatsen E-commerce has invested over 580 million yuan in R&D, maintaining a R&D expense ratio of over 3% for three consecutive years, positioning itself among the leaders in the global beauty industry [9]. - The company has established a comprehensive R&D system, including a global innovation center and multiple research collaborations, to enhance its technological capabilities [9][16]. Leadership and Talent Acquisition - The appointment of Cheng Jing, a seasoned scientist with 28 years of international R&D management experience, as Chief Scientific Officer (CSO) signifies a strategic move to strengthen domestic R&D capabilities [3][4]. - Cheng's vision includes transforming her extensive experience in international companies into a driving force for Chinese brands to compete globally [4][7]. Open Innovation and Collaboration - Yatsen E-commerce is building an open innovation ecosystem, collaborating with top global partners across various sectors to create a comprehensive innovation loop [16][17]. - The establishment of joint laboratories with institutions like Ruijin Hospital and Sun Yat-sen University has facilitated rapid conversion of research outcomes into marketable products [17][18]. Sustainable Development Initiatives - The company integrates sustainability into every aspect of product development, focusing on environmentally friendly innovations and responsible practices [22][23]. - Yatsen E-commerce has been recognized for its commitment to sustainability, achieving an MSCI ESG A rating for two consecutive years, aligning with leading international beauty brands [23][24]. Future Outlook - The company aims to continue its journey towards becoming a "world-class beauty innovation pioneer" through sustained R&D investment and a focus on consumer-driven product development [26].