在"双碳"战略与"新质生产力"政策双重驱动下，第三届全国大学生绿色化妆品创新创意大赛 （NCGC3）全国总决赛于7月26日在江南大学盛大启幕。 国货护肤品牌梵蜜琳以"赛事赋能+学科共建"双引擎战略深度参与此次赛事，并见证行业绿色变革，其 品牌创始人美琳女士不仅以第三届全国大学生绿色化妆品创新创意大赛全国总决赛创新创意组副主席兼 评委身份参与评审工作，更代表品牌作为全国高校化妆品学科建设与发展联合体首届理事单位，见证联 合体的正式启航。梵蜜琳正以实际行动践行"产教融合、创新驱动"的发展理念，在构建产学研深度融合 生态、推动绿色化妆品可持续发展方面迈出战略性步伐。 此次总决赛评审委员会阵容强大，邀请了来自全国高校、科研机构、行业企业等近300位专家组成评审 团，汇聚高校学者、企业研发领袖及业内权威专家，覆盖原料、配方、包装、市场全链路领域。评审团 从创新性、可行性、市场潜力、环保效益多维度严格打分，为优秀的创意和项目提供专业的指导和建 议，确保赛事评审的专业性与公正性。 01 以专业视角赋能创新评审 推动绿色美妆理念落地 作为大赛创新创意组副主席兼评委之一，梵蜜琳品牌创始人美琳女士全程参与总决赛评审工作。本届赛 ...

Core Viewpoint - The article highlights the transformation of Yatsen E-commerce from a manufacturing-focused company to a technology-driven beauty brand, emphasizing the importance of scientific innovation and consumer trust in product efficacy [2][3][4]. Financial Performance - Yatsen E-commerce reported a revenue of 1.15 billion yuan in Q4 2024, marking a year-on-year increase of 7.1%, and achieved profitability for the first time [2]. - In Q1 2025, the company continued its growth trajectory with a revenue of 830 million yuan, up 7.8% year-on-year, and a Non-GAAP net profit of 7.14 million yuan [2]. Business Structure Upgrade - The skincare segment's revenue share increased to 43.5% in Q1 2025, maintaining over 30% of total revenue for 12 consecutive quarters [2]. - The main brand, Perfect Diary, experienced significant growth under the "makeup and skincare integration" strategy, with its bionic membrane essence lipstick achieving a GMV of over 600 million yuan since its launch [2]. R&D Investment and Strategy - Since 2020, Yatsen E-commerce has invested over 580 million yuan in R&D, maintaining a R&D expense ratio of over 3% for three consecutive years, positioning itself among the leaders in the global beauty industry [9]. - The company has established a comprehensive R&D system, including a global innovation center and multiple research collaborations, to enhance its technological capabilities [9][16]. Leadership and Talent Acquisition - The appointment of Cheng Jing, a seasoned scientist with 28 years of international R&D management experience, as Chief Scientific Officer (CSO) signifies a strategic move to strengthen domestic R&D capabilities [3][4]. - Cheng's vision includes transforming her extensive experience in international companies into a driving force for Chinese brands to compete globally [4][7]. Open Innovation and Collaboration - Yatsen E-commerce is building an open innovation ecosystem, collaborating with top global partners across various sectors to create a comprehensive innovation loop [16][17]. - The establishment of joint laboratories with institutions like Ruijin Hospital and Sun Yat-sen University has facilitated rapid conversion of research outcomes into marketable products [17][18]. Sustainable Development Initiatives - The company integrates sustainability into every aspect of product development, focusing on environmentally friendly innovations and responsible practices [22][23]. - Yatsen E-commerce has been recognized for its commitment to sustainability, achieving an MSCI ESG A rating for two consecutive years, aligning with leading international beauty brands [23][24]. Future Outlook - The company aims to continue its journey towards becoming a "world-class beauty innovation pioneer" through sustained R&D investment and a focus on consumer-driven product development [26].