Core Insights - JD Beauty and Xiamen Airlines' beauty brand "Yunchu" have signed a strategic cooperation agreement to enhance the integration of "aviation + beauty" through various channels [1][11] Group 1: Strategic Cooperation - The partnership will focus on comprehensive resource integration to create an immersive beauty experience for frequent travelers [3] - JD Beauty will customize a "grass-planting box" containing trial products like essence oil masks and moisturizing creams, distributed by Xiamen Airlines' crew in VIP lounges and during flights [3][11] Group 2: Green Beauty Initiatives - The collaboration will promote green beauty practices, with the "grass-planting box" being JD Beauty's first environmentally friendly product, utilizing FSC-certified packaging and sustainable logistics [5] - The initiative aims to minimize pollution from raw material sourcing to production and includes a green recycling process for packaging [5] Group 3: Influencer Collaboration - Xiamen Airlines' flight attendants will join JD Beauty to leverage their expertise in skincare for travelers, creating beauty tutorials and product reviews through short videos and live streams [7] Group 4: Product Offerings - Yunchu has launched several products tailored for travel needs, such as a long-lasting cushion foundation and a nourishing cream that addresses the dry conditions of airplane cabins [9][10]

Core Viewpoint - The third National College Student Green Cosmetics Innovation and Creativity Competition (NCGC3) highlights the integration of "dual carbon" strategy and "new quality productivity" policy, showcasing the industry's shift towards sustainable practices through innovative student projects [1][4]. Group 1: Event Overview - The NCGC3 finals took place on July 26 at Jiangnan University, featuring participation from nearly 300 experts across universities, research institutions, and industry companies [1]. - The competition attracted 1,320 teams from 142 universities, focusing on "innovative technology + green concepts" across nine cutting-edge tracks [2]. Group 2: Company Involvement - The brand FAMILYN, represented by its founder Meilin, played a significant role in the event, serving as the vice-chair and judge for the innovation creativity group, and is a founding member of the National College Cosmetics Discipline Construction and Development Consortium [1][7]. - FAMILYN emphasizes the importance of integrating education and industry to foster innovation and sustainable development in green cosmetics [4][5]. Group 3: Evaluation Process - The judging panel evaluated projects based on innovation, feasibility, market potential, and environmental benefits, ensuring a professional and fair assessment [1][2]. - Meilin provided detailed feedback on each entry, particularly valuing projects that combine traditional wisdom with modern technology [2][3]. Group 4: Future Initiatives - Following the success of the third competition, FAMILYN is set to participate in the fourth NCGC, aiming for more groundbreaking results and continuing its commitment to innovation-driven development [4]. - The establishment of the National College Cosmetics Discipline Construction and Development Consortium aims to enhance collaboration between universities and industry, fostering a robust ecosystem for talent development and technological innovation [7][8].

Core Viewpoint - The article highlights the transformation of Yatsen E-commerce from a manufacturing-focused company to a technology-driven beauty brand, emphasizing the importance of scientific innovation and consumer trust in product efficacy [2][3][4]. Financial Performance - Yatsen E-commerce reported a revenue of 1.15 billion yuan in Q4 2024, marking a year-on-year increase of 7.1%, and achieved profitability for the first time [2]. - In Q1 2025, the company continued its growth trajectory with a revenue of 830 million yuan, up 7.8% year-on-year, and a Non-GAAP net profit of 7.14 million yuan [2]. Business Structure Upgrade - The skincare segment's revenue share increased to 43.5% in Q1 2025, maintaining over 30% of total revenue for 12 consecutive quarters [2]. - The main brand, Perfect Diary, experienced significant growth under the "makeup and skincare integration" strategy, with its bionic membrane essence lipstick achieving a GMV of over 600 million yuan since its launch [2]. R&D Investment and Strategy - Since 2020, Yatsen E-commerce has invested over 580 million yuan in R&D, maintaining a R&D expense ratio of over 3% for three consecutive years, positioning itself among the leaders in the global beauty industry [9]. - The company has established a comprehensive R&D system, including a global innovation center and multiple research collaborations, to enhance its technological capabilities [9][16]. Leadership and Talent Acquisition - The appointment of Cheng Jing, a seasoned scientist with 28 years of international R&D management experience, as Chief Scientific Officer (CSO) signifies a strategic move to strengthen domestic R&D capabilities [3][4]. - Cheng's vision includes transforming her extensive experience in international companies into a driving force for Chinese brands to compete globally [4][7]. Open Innovation and Collaboration - Yatsen E-commerce is building an open innovation ecosystem, collaborating with top global partners across various sectors to create a comprehensive innovation loop [16][17]. - The establishment of joint laboratories with institutions like Ruijin Hospital and Sun Yat-sen University has facilitated rapid conversion of research outcomes into marketable products [17][18]. Sustainable Development Initiatives - The company integrates sustainability into every aspect of product development, focusing on environmentally friendly innovations and responsible practices [22][23]. - Yatsen E-commerce has been recognized for its commitment to sustainability, achieving an MSCI ESG A rating for two consecutive years, aligning with leading international beauty brands [23][24]. Future Outlook - The company aims to continue its journey towards becoming a "world-class beauty innovation pioneer" through sustained R&D investment and a focus on consumer-driven product development [26].