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揭秘江苏宴席“隐形王者”:国缘四开凭什么稳站C位?
Zhong Jin Zai Xian· 2025-09-25 09:20
当金秋的明月高悬,中秋与国庆的喜庆氛围交织,江苏大地上,一场场宴席正热闹上演。而在这些宴席的酒 桌上,一款名为国缘四开的白酒悄然占据着"C位",成为当之无愧的"隐形王者"。不是刻意营销的"硬推", 而是宾客举杯时的自然选择:婚宴上新人碰杯用它,商务宴上伙伴敬酒选它,家宴里长辈抿着也点头。 最新的市场数据说得直白:在江苏宴席市场,每销售10瓶中高端白酒,就有4瓶是国缘四开。这份"隐形优 势",不是靠运气,而是它把"宴席需求"揉进了品牌里——不只是卖酒,更是懂江苏人的待客之道。 选对赛道:42度"刚刚好的酒",开辟宴席蓝海 白酒市场早就是一片红海:高度酒够烈但易上头,低度酒够柔却少了醇厚,不少人总为宴席选酒犯难。国缘 四开没有陷入"高低之争"的窠臼,而是以42度的独特定位,实现了"低而不淡"的差异化口感,既避免了高度 酒的烈性,又保留了白酒的醇厚,精准契合了当下消费者对健康饮酒的新需求。 苏州一位酒店老板说:"前两年还总有人问'有没有不冲的酒',现在直接指定国缘四开,客人反馈'喝着舒 服'。" 守住根本:纯粮+智能酿造,每口都是品质"定心丸" 如果说精准定位是国缘四开成功的钥匙,那么卓越的品质则是其稳固市场地位的 ...
今世缘: 江苏今世缘酒业股份有限公司2025年半年度报告
Zheng Quan Zhi Xing· 2025-08-25 16:30
江苏今世缘酒业股份有限公司 2025 年半年度报告 公司代码:603369 公司简称:今世缘 江苏今世缘酒业股份有限公司 江苏今世缘酒业股份有限公司 2025 年半年度报告 重要提示 一、 本公司董事会及董事、高级管理人员保证半年度报告内容的真实性、准确性、完整性,不 存在虚假记载、误导性陈述或重大遗漏,并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人顾祥悦、主管会计工作负责人王卫东及会计机构负责人(会计主管人员)夏东 保声明:保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 不适用 六、 前瞻性陈述的风险声明 √适用 □不适用 本报告中涉及的未来计划、发展战略等事项的前瞻性陈述因存在不确定性,不构成公司对投 资者的实质承诺,请投资者及相关人士对此保持足够的风险意识,并且应当理解计划、预测与承 诺之间的差异。 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、 ...
今世缘(603369):公司深度研究:行稳百亿路,缘启新篇章
Guohai Securities· 2025-03-11 13:39
Investment Rating - The report maintains a "Buy" rating for the company, indicating strong growth potential and confidence in its market position [7]. Core Insights - The company has successfully crossed the 10 billion yuan revenue mark in 2023, with a strong growth momentum reflected in its performance in the first three quarters of 2024, where revenue and net profit increased by 18.85% and 17.08% respectively [15][25]. - The company is well-positioned in the second-high-end liquor market, with its core product, the Guo Yuan series, strategically targeting the 300-600 yuan price range, which has shown strong competitive advantages [4][46]. Summary by Sections 1. Strong Growth Momentum - The company is among the top ten listed liquor companies in China, focusing on the "Yuan" culture in its marketing strategy, which enhances brand recognition [4][15]. - The Jiangsu liquor market is robust, with the company benefiting from a favorable consumption environment and a significant market share alongside its competitors [4][32]. 2. Market Structure and Potential - Jiangsu's liquor market is the second largest in China, with a strong consumption atmosphere and high demand for premium products [32][33]. - The company has established a strong presence in key markets such as Nanjing and Huai'an, with significant growth potential in the Suzhong and Susou regions [4][37]. 3. Product Strategy and Optimization - The company has effectively positioned its core products in the next-high-end price segment, with a focus on expanding its product range to meet consumer demand [4][46]. - The introduction of the Guo Yuan V series and other high-end products is expected to drive future growth, with a clear strategy for market penetration and brand development [49][53]. 4. Financial Projections - The company forecasts revenue growth from 116.53 billion yuan in 2024 to 141.77 billion yuan in 2026, with net profit expected to rise from 34.71 billion yuan to 41.33 billion yuan over the same period [6][7]. - The earnings per share (EPS) is projected to increase from 2.78 yuan in 2024 to 3.32 yuan in 2026, reflecting a strong financial outlook [6][7].