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南京抢“哥”权,“十三妹”笑收泼天流量
Guo Ji Jin Rong Bao· 2025-06-24 08:26
Group 1 - The Jiangsu Province City Football League ("苏超") is currently very competitive, with Nanjing team ranking first after a significant victory over Changzhou team [4][5] - Nanjing's win (4-0) over Changzhou allowed them to reclaim the top position, which is symbolically important for the provincial capital [4][5] - Changzhou team, despite their poor performance (five consecutive losses and no goals scored), has embraced their status as the bottom team, using humor and self-deprecation to engage fans and create a unique brand identity [5][6] Group 2 - Changzhou's marketing strategies have turned their losses into economic opportunities, attracting large crowds to matches and boosting local tourism [5][6] - The record attendance of 36,712 at a recent match highlights the team's ability to generate interest and revenue despite their on-field struggles [5] - Creative promotions, such as discounted tickets and partnerships with local attractions, have significantly increased local consumer spending [5][6]
南京抢“哥”权,“十三妹”笑收泼天流量
IPO日报· 2025-06-23 05:41
Core Viewpoint - The article discusses the dynamics of the Jiangsu Province City Football League ("苏超"), highlighting the contrasting fortunes of Nanjing and Changzhou teams, with Nanjing currently leading the league while Changzhou struggles with a series of losses. The narrative emphasizes the cultural and economic implications of these sporting events for the respective cities [4][5][6]. Group 1: Nanjing Team Performance - Nanjing team secured the top position in the "苏超" league after a decisive 4-0 victory over Changzhou, temporarily reclaiming the title of "南哥" (the leader of Jiangsu) [4]. - The victory alleviated pressure on Nanjing, which has been overshadowed by Suzhou's economic strength and the competitive performance of the Nantong team [4]. Group 2: Changzhou Team's Marketing Strategy - Despite a five-game losing streak and no goals scored, Changzhou team has embraced a self-deprecating marketing strategy, turning their poor performance into a source of engagement and economic benefit [5][6]. - The team organized a "笔画保卫战" event that attracted a record audience of 36,712, showcasing their ability to generate significant interest despite on-field struggles [5]. - Local tourism benefited from the team's branding efforts, with promotions such as free admission to attractions for fans and creative ticket packages leading to a 25% increase in local consumption [5][6]. Group 3: Cultural Impact - The narrative around Changzhou's team has fostered a sense of community and cultural pride, with fans rallying around the team despite its lack of wins [6]. - The article suggests that the ongoing excitement in the "苏超" league will continue to generate both economic and cultural benefits for the cities involved, particularly if Changzhou manages to score in future matches [7].