转自：新华财经 这个夏天，江苏省城市足球联赛（以下简称"苏超"）掀起"票根经济"热潮。其中，常州无疑是备受关注 的"流量城市"。从"守卫笔画"到"恐龙十三妹"，再到烧烤赞助商，常州"出圈"背后，是敢于"自嘲"的城 市自信、借机撬动的文商体旅融合、以及守信的城市风采。 笔画梗源自敢于"自嘲"的城市自信 "苏超"前四轮结束，常州遭遇四连败，笔画连失后变身"0州"。与其被梗"淹没"，不如与民同乐。常州 发布先后发布《输赢之外再看"常州梗"》等文章，市文旅部门制作高考祝福海报："超'常'发挥、'吊'打 难题、'巾'榜题名、'丨'飞冲天"。尽管积分垫底，常州却翻转成了"苏超宠儿"，各地接连要把笔画借给 常州，网友也参与"借笔画"、玩梗"州兄"。有媒体评论称，常州将城市的胸襟与自信藏在敢于"自嘲"的 智慧里。 "苏超"仍在火热进行中，常州能够率先打造出文商体旅融合的样本，离不开政府部门对市场脉搏的精准 把握和高效服务。也正是这种政府与市场主体的深度协同、共同发力，让常州成功将赛事流量转化为城 市发展的持久"留量"。（吴琼） "苏超"不仅是体育竞技的舞台，更成为常州文商体旅融合的载体。赛场失意恰恰催生了文旅传播的"神 来之 ...

Group 1 - The Jiangsu Province City Football League ("苏超") is currently very competitive, with Nanjing team ranking first after a significant victory over Changzhou team [4][5] - Nanjing's win (4-0) over Changzhou allowed them to reclaim the top position, which is symbolically important for the provincial capital [4][5] - Changzhou team, despite their poor performance (five consecutive losses and no goals scored), has embraced their status as the bottom team, using humor and self-deprecation to engage fans and create a unique brand identity [5][6] Group 2 - Changzhou's marketing strategies have turned their losses into economic opportunities, attracting large crowds to matches and boosting local tourism [5][6] - The record attendance of 36,712 at a recent match highlights the team's ability to generate interest and revenue despite their on-field struggles [5] - Creative promotions, such as discounted tickets and partnerships with local attractions, have significantly increased local consumer spending [5][6]