Core Insights - The company reported a revenue of 5.8 billion yuan in Q3 2025, a year-on-year increase of 28.17%, exceeding the guidance of 25-28% [1] - The net profit attributable to shareholders was 440 million yuan, a decrease of 31% year-on-year, primarily due to investment losses from Yonghui Supermarket and increased equity incentive costs [1] - Adjusted net profit, excluding certain expenses, was 767 million yuan, reflecting an 11.75% year-on-year increase [1] Financial Performance - The overall same-store GMV showed low single-digit year-on-year growth [1] - The gross margin for Q3 2025 was 44.7%, down 0.2 percentage points year-on-year, while the adjusted net profit margin was 13.23%, a decrease of 1.94 percentage points [1] - The sales and management expense ratios were 24.67% and 5.93%, respectively, with increases of 2.63 and 0.71 percentage points year-on-year [2] Domestic and International Growth - Domestic MINISO revenue reached 2.909 billion yuan in Q3 2025, a year-on-year increase of 19.36%, with same-store GMV showing high single-digit growth [2] - The company maintained its strategy of opening larger and better stores, ending Q3 2025 with 4,407 domestic MINISO stores, a net increase of 105 stores [2] - Overseas revenue was 1.94 billion yuan, a year-on-year increase of 28.6%, with 117 new stores added, bringing the total to 3,424 [3] Future Outlook - The company expects Q4 2025 revenue growth to be in the range of 25-30% year-on-year, with same-store growth in China and the U.S. projected to be in the low double digits [3] - The adjusted operating profit margin is expected to show a similar decline as in Q3 [3] - The company is positioned as a leading trend retail brand with significant growth potential from overseas expansion and IP strategies [4]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company achieved a strong same-store revenue growth of 28% year-on-year in Q3 2025, with total revenue reaching 5.8 billion yuan, exceeding the company's guidance of 25-28% [7] - The overseas segment showed significant growth, with overseas revenue increasing by 28.6% year-on-year, and the company plans to slow down the opening of new stores to focus on quality [7] - The TOP TOY division experienced remarkable growth, with revenue increasing by 111.5% year-on-year in Q3 2025 [7] - The company expects Q4 2025 revenue growth to be in the range of 25-30%, with same-store growth in both China and the U.S. projected to accelerate [7] Financial Performance Summary - Total revenue projections for the company are as follows: 2023A: 11,473 million yuan, 2024A: 16,994 million yuan, 2025E: 21,305 million yuan, 2026E: 25,961 million yuan, and 2027E: 30,963 million yuan, with year-on-year growth rates of 13.76%, 48.12%, 25.37%, 21.85%, and 19.27% respectively [1] - The adjusted net profit for 2025 is projected to be 2,901 million yuan, with a year-on-year growth of 6.61% [1] - The company's EPS is expected to be 1.83 yuan in 2025, with a P/E ratio of 18.58 based on the latest diluted earnings [1]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a Q2 adjusted net profit growth of 11% year-on-year, indicating a potential operational turning point with positive same-store sales growth in the domestic market [1] - The company is positioned as a leading trend retail brand with its own IP strategy, and the overseas expansion presents significant growth opportunities [1] - The report anticipates an increase in Non-IFRS net profit for 2025-2027, reflecting a positive outlook on the company's financial performance [1] Financial Performance Summary - For 2023A, total revenue is projected at 13,838 million, with a year-on-year growth of 39.42% [1] - The adjusted net profit for 2025E is estimated at 2,939 million, with a year-on-year growth of 8.03% [1] - The company's gross margin for Q2 was 44.28%, showing a year-on-year increase of 0.33 percentage points [1] - The company plans to open over 500 new overseas stores in 2025, focusing on store quality rather than quantity [1] - The company reported a total revenue of 49.66 billion for Q2, with a year-on-year increase of 23.07% [1] Market Data Summary - The closing price of the stock is 39.06 HKD, with a market capitalization of approximately 44,290.37 million HKD [5] - The price-to-earnings ratio (P/E) is currently at 19.87, projected to decrease to 11.07 by 2027E [1][8] - The company has a net asset value per share of 8.67 [6]