证券研究报告·海外公司点评·专业零售(HS) 名创优品（09896.HK） 2025 三季报点评：同店强劲收入同比+28%， TOP TOY 加速成长，期待 Q4 旺季表现 买入（维持） | Table_EPS] [盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 11,473 | 16,994 | 21,305 | 25,961 | 30,963 | | 同比（%） | 13.76 | 48.12 | 25.37 | 21.85 | 19.27 | | 归母净利润（百万元） | 1,769 | 2,618 | 2,262 | 3,052 | 4,014 | | 同比（%） | 177.19 | 47.97 | (13.58) | 34.90 | 31.53 | | Non-IFRS 净利润（百万元） | 2,357 | 2,721 | 2,901 | 3,551 | 4,167 | | 同比（%） | 109.65 | 15.44 | 6.61 | 22 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a Q2 adjusted net profit growth of 11% year-on-year, indicating a potential operational turning point with positive same-store sales growth in the domestic market [1] - The company is positioned as a leading trend retail brand with its own IP strategy, and the overseas expansion presents significant growth opportunities [1] - The report anticipates an increase in Non-IFRS net profit for 2025-2027, reflecting a positive outlook on the company's financial performance [1] Financial Performance Summary - For 2023A, total revenue is projected at 13,838 million, with a year-on-year growth of 39.42% [1] - The adjusted net profit for 2025E is estimated at 2,939 million, with a year-on-year growth of 8.03% [1] - The company's gross margin for Q2 was 44.28%, showing a year-on-year increase of 0.33 percentage points [1] - The company plans to open over 500 new overseas stores in 2025, focusing on store quality rather than quantity [1] - The company reported a total revenue of 49.66 billion for Q2, with a year-on-year increase of 23.07% [1] Market Data Summary - The closing price of the stock is 39.06 HKD, with a market capitalization of approximately 44,290.37 million HKD [5] - The price-to-earnings ratio (P/E) is currently at 19.87, projected to decrease to 11.07 by 2027E [1][8] - The company has a net asset value per share of 8.67 [6]