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为什么专业烘焙店做不过超市?
3 6 Ke· 2025-07-03 00:59
Group 1 - The core viewpoint of the articles highlights the competitive advantage of supermarkets in the bakery product sector, emphasizing their supply chain efficiency and product quality over traditional bakery chains [1][3][11] - Sam's Club's Swiss roll has become a representative product, achieving annual sales of 1 billion yuan, with some stores reporting that it accounts for about 10% of total store revenue [1] - Hema's bakery products contribute approximately 30% to daily store revenue, with daily sales exceeding 400,000 yuan during new store openings [2] Group 2 - Supermarkets are increasingly adept at producing bakery items, with a focus on cakes, leveraging their strong supply chain capabilities to source high-quality ingredients like flour and eggs [5][7] - The supply chain's strength allows supermarkets to offer competitive pricing and quality for seasonal products like strawberries and durians, enhancing their product offerings [6][10] - The larger store size of supermarkets facilitates higher customer traffic and sales volume, with 60% of bakery product buyers also purchasing other items [9][10]