自营前置仓模式
Search documents
叮咚买菜开到盐城,「小城消费」有多大想象力?
36氪未来消费· 2026-01-21 10:08
Core Viewpoint - The future of instant retail in China is increasingly reliant on lower-tier cities, with the market expected to exceed 1 trillion yuan by 2026, driven by macroeconomic policies and consumer demand in these areas [3]. Group 1: Market Potential - The growth rate of users and transaction volume in lower-tier cities has surpassed that of higher-tier cities, making these markets crucial for revenue growth in instant retail [3]. - In 2025, retail sales in county and rural areas accounted for 38.7% of total social retail sales, indicating a robust growth in consumption in these regions [5]. - The demand for high-quality products in lower-tier cities is significant, with many consumers seeking better shopping experiences that are currently lacking [10]. Group 2: Company Strategies - Dingdong Maicai has opened a new warehouse in Yancheng, Jiangsu, utilizing a self-operated front warehouse model to enhance local shopping options [3][4]. - The company plans to expand its presence in other cities in northern Jiangsu, indicating a strategic deepening in the region [4]. - Dingdong Maicai has established a comprehensive supply chain network in the Jiangsu area, which supports its expansion into lower-tier markets [12]. Group 3: Competitive Landscape - The instant retail sector has evolved from focusing solely on fresh produce to including daily necessities, especially during the pandemic, marking its transition to a more competitive phase [7]. - Major players like JD, Taobao, and Meituan are also targeting lower-tier cities, indicating a competitive environment for instant retail [10]. - Dingdong Maicai's strategy emphasizes cautious expansion and product differentiation to maintain competitiveness in these markets [19][20]. Group 4: Operational Efficiency - Dingdong Maicai has achieved a significant reduction in inventory turnover days to 2.1 days and maintains a low product loss rate of around 1.5%, showcasing its operational efficiency [23]. - The company has reported continuous profitability for twelve consecutive quarters under Non-GAAP standards and seven quarters under GAAP standards, demonstrating its sustainable growth potential [23]. Group 5: Future Outlook - As consumer spending habits mature, lower-tier cities like Yancheng are expected to become key battlegrounds for retailers [24].