以下文章来源于网易数读 ，作者网易数读 网易数读 . 网易旗下栏目，用数据说话。 本文来自微信公众号： 网易数读 ，作者：库洛洛，头图来自：AI生成 过去在大众的印象里，殡葬是个旱涝保收的暴利生意。毕竟，无论经济如何，人总有一死，楼市再凉，"阴 宅"也是刚需。 而且，从2022年起，中国每年的死亡人数开始超过出生人数，并且正经历着人类历史上最大规模的老龄化浪 潮 [1][2] 。照理来说，殡葬业更应该生意兴隆，稳赚不赔。 但出人意料的是，高价墓地逐渐少有人问津，多家殡葬业上市公司的营收出现下滑。连被称为"殡葬界茅台"的 行业龙头，也开始走向亏损。殡葬生意为什么不好做了？ 内地殡葬第一股，开始亏损 要弄明白这个问题，首先得了解什么是"殡葬"。它其实分成"殡"和"葬"。 根据民政部发布的《殡葬服务项目分类》，"殡"就是送别亲人的最后一段路程，包括遗体接运、告别仪式等项 目，多由殡仪馆等公共机构提供，价格相对透明[3]。 "葬"则是人们对遗体或骨灰的最后安放，包括修建墓地、骨灰寄存等 [3] 。这部分的费用差异很大，可以一分 钱不花，也可以上不封顶。 因此，"葬"的市场空间相对更大一些。中国殡葬行业里成功上市的企业 ...

Core Viewpoint - The funeral industry in China is transitioning from a "guaranteed profit" era to facing significant challenges, with declining revenues and increasing losses among major companies despite a growing aging population and rising death rates [4][12][30]. Group 1: Industry Overview - Traditionally, the funeral industry was seen as a lucrative business due to the inevitability of death, with high demand for burial services [4]. - The industry is divided into two main segments: "funeral" services (transportation and ceremonies) and "burial" services (grave construction and ash storage), with the latter having a larger market potential [6][7]. - Major companies like Fushouyuan have historically relied on high-end grave sales, with revenue from operational graves accounting for over 60% of total income [8]. Group 2: Financial Performance - Fushouyuan's revenue skyrocketed from 612 million yuan in 2013 to 2.628 billion yuan in 2023, with a peak net profit of nearly 1 billion yuan [10]. - However, in 2024, Fushouyuan's revenue declined, and in the first half of 2025, it reported a 44.5% year-on-year revenue drop and a net loss of 261 million yuan, marking its first loss since going public [12][14]. - Other companies like Wantongyuan and Anxianyuan also reported significant revenue declines and losses, indicating a broader industry downturn [13][15]. Group 3: Market Dynamics - The high prices of graves, which can exceed 1 million yuan per unit, have led to decreased consumer interest, similar to trends seen in the real estate market [16][25]. - The average price of operational graves at Fushouyuan increased from 102,400 yuan in 2017 to 121,200 yuan in 2024, with per square meter prices surpassing those of luxury residential properties [25]. - Consumers are becoming more cautious with spending, leading to a shift away from high-priced graves, as many opt for more economical options like ash storage or ecological burials [26][30]. Group 4: Regulatory Environment - The Chinese government is implementing stricter regulations on the funeral industry to reduce extravagant spending and promote more affordable burial options [30]. - New policies include price caps on various funeral services and a push for ecological burial methods, which are often less expensive and environmentally friendly [31][34]. - For instance, in Shanghai, the maximum charge for grave maintenance is capped at 45 yuan per square meter, and the cost of basic makeup for remains is limited to 150 yuan [32][36]. Group 5: Changing Consumer Attitudes - There is a noticeable shift in consumer attitudes towards funerals, with more individuals opting for eco-friendly burial methods that do not occupy excessive land [38]. - The proportion of ecological burials in cities like Beijing has exceeded 55%, indicating a growing acceptance of alternative burial practices [41]. - As consumers reconsider the value of expensive graves, the industry is likely to continue evolving towards more sustainable and cost-effective solutions [42].

而且，从 2022 年起，中国每年的死亡人数开始超过出生人数，并且正经历着人类历史上最大规模的老龄化浪潮 [1][2]。照理来说，殡葬业更应该生意兴 隆，稳赚不赔。 但出人意料的是，高价墓地逐渐少有人问津，多家殡葬业上市公司的营收出现下滑。连被称为"殡葬界茅台"的行业龙头，也开始走向亏损。殡葬生意为什 么不好做了？ 内地殡葬第一股，开始亏损 要弄明白这个问题，首先得了解什么是"殡葬"。它其实分成"殡"和"葬"。 根据民政部发布的《殡葬服务项目分类》，"殡"就是送别亲人的最后一段路程，包括遗体接运、告别仪式等项目，多由殡仪馆等公共机构提供，价格相对 透明 [3]。 "葬"则是人们对遗体或骨灰的最后安放，包括修建墓地、骨灰寄存等 [3]。这部分的费用差异很大，可以一分钱不花，也可以上不封顶。 过去在大众的印象里，殡葬是个旱涝保收的暴利生意。毕竟，无论经济如何，人总有一死，楼市再凉，"阴宅"也是刚需。 过去这家公司卖墓地有多挣钱呢？毛利率长期超过 80%，利润空间比很多奢侈品还高 [4]。 福寿园上一次出圈是在 2023 年，当时其旗下的上海松鹤园开售新墓区，一块 0.6 平方米，差不多工位办公桌大的三穴墓售价高达 ...

Core Viewpoint - The funeral industry leader Fushouyuan reported its first loss since its Hong Kong listing in 2013, indicating a significant shift in the industry dynamics and consumer behavior [2][4]. Financial Performance - Fushouyuan's revenue for the first half of the year was approximately 611 million yuan, a year-on-year decline of 44.5% [2]. - The company reported a net loss of 261 million yuan, marking a reversal from profit to loss [2]. Market Trends - The average price of burial plots dropped from 120,000 yuan to 63,000 yuan, reflecting a drastic change in market conditions [2]. - Other funeral companies like Wantongyuan and Anxianyuan are also experiencing revenue declines, indicating a broader industry challenge [2]. Policy and Regulatory Environment - Local governments, particularly in Shanghai, are promoting smaller burial plots and advocating for eco-friendly burial methods, which is reshaping the industry [2][3]. - Regulatory changes are shifting the focus from high-profit motives of individual companies to the protection of public interests [2]. Consumer Behavior Changes - There is a noticeable shift in consumer preferences, with many clients opting to store ashes temporarily rather than purchasing expensive burial plots [3]. - The traditional practice of quickly securing burial plots is being replaced by a more cautious approach, influenced by economic conditions and changing cultural attitudes [3]. Industry Future Outlook - The transition from high-profit models to more diversified and affordable services is seen as a maturation of the industry rather than a downturn [4]. - The industry is expected to focus more on its social service and public welfare aspects, moving away from the notion of exorbitant profits [3][4].

Core Viewpoint - The Ministry of Civil Affairs has released ten new or revised industry standards in the funeral sector, aimed at regulating service behaviors, ensuring service quality, and achieving the goal of "peace for the deceased" [1] Group 1: Industry Regulation and Service Transparency - The new standards address issues of non-transparent pricing and service irregularities in funeral service institutions, mandating increased transparency and standardization [2] - Funeral service venues are required to publicly display service processes, pricing standards, and supervisory information, ensuring that pricing is clear and accessible to the public [2][3] - The revised standards include a requirement for detailed cost breakdowns and formal receipts for services rendered, enhancing accountability and consumer trust [2] Group 2: Traceability and Information Security - The newly established "General Requirements for Traceability of Corpses and Ashes" mandates the collection of key traceability information throughout the entire service process, including details about the service provider and associated costs [2][3] - A secure and effective traceability information sharing mechanism is to be established, with clear permissions for information usage to protect privacy [2] Group 3: Cultural and Educational Aspects - The revised standards promote ecological burial methods and civilized memorial practices, aligning with environmental trends and advocating for frugality [4][5] - The updated "Public Cemetery Memorial Service Standards" now includes content on life education, encouraging the exploration of life culture and respectful memorial practices [5] Group 4: Environmental Protection and Sustainable Practices - The standards advocate for eco-friendly burial methods such as sea burials, tree burials, and flower burials, aiming to reduce land resource consumption and promote green practices in the funeral industry [7] - The revised "Sea Burial Service Standards" specify that burial containers must meet environmental and biodegradable requirements, and that non-biodegradable materials should be properly disposed of [7][8] - The updated "Body Cremation Service Standards" emphasize compliance with national environmental standards regarding emissions and noise control during cremation processes [8]