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华为独占近80%份额,折叠屏的战争结束了吗?
Guan Cha Zhe Wang· 2025-04-28 10:12
Core Insights - In Q1 2023, China's foldable smartphone shipments reached 2.84 million units, marking a year-on-year growth of 53.1%, significantly outperforming the overall smartphone market growth of 3.3% [1][9] - Huawei captured 76.6% of the foldable smartphone market share, a remarkable increase of 32.5 percentage points year-on-year, indicating its dominant position in the foldable market [1][3] - The overall domestic market penetration rate for foldable phones was approximately 4%, up by 1.3 percentage points year-on-year, reflecting the increasing acceptance of foldable technology among consumers [1][4] Market Dynamics - Huawei's significant market share increase is attributed to its product release schedule and improved supply chain, with the launch of Mate X6 and Pura X contributing to its success [3][4] - Other Android manufacturers like Honor, OPPO, and Xiaomi have struggled to gain substantial market share, with none exceeding 30%, despite releasing competitive products [6][9] - The high-end foldable smartphone market is characterized by a niche consumer base that is less price-sensitive and more focused on brand strength and technological innovation [6][10] Competitive Landscape - The potential entry of Apple into the foldable smartphone market remains a critical variable, as it could intensify competition and impact Huawei's market position [1][9] - Apple's recent decline in shipments by 9% in China contrasts with the growth of competitors like Xiaomi (40%) and Huawei (10%), indicating increasing pressure on Apple in the high-end market [9][10] - The success of foldable smartphones hinges on the ability of manufacturers to innovate and enhance user experience, particularly in software optimization and ecosystem development [4][13] Future Outlook - Analysts suggest that if Apple does not enter the foldable market by 2026-2027, it may miss the opportunity to compete effectively [12][13] - The current trend indicates that while the growth rate of the foldable smartphone market may stabilize, there is still potential for slight growth driven by high-end market stability and product redefinition by brands like OPPO [13]