2026.01.05 本文字数：883，阅读时长大约2分钟 作者 |第一财经栾立 "i茅台"连日"秒空"的同时，抢到的平价茅台也开始陆续出现在各大二手交易平台上。 记者在部分网站看到，有些订单甚至上午刚刚抢到，下午就已经加价50元到100元不等挂网出售，出售者中既有自用者也有部分个人投机者。 平台上甚至有部分商户将代抢"i茅台"平价飞天茅台作为服务出售，叫价200元到300元/箱不等。 记者在与多位卖家沟通后了解到，部分卖家是抱着试试赚一票的心态，抽中后立即出售，或者抽中后只保留部分产品；但也有部分卖家本身就从事其他商 品倒卖生意，希望从茅台上套利。 如果按照一箱茅台8994元计算，一箱的收益率仅为3.3%到6.7%，并不算高。有酒商告诉记者，近期茅台线下市场需求并没有快速放大，因此抢购者中还 是有不少抱着投机心态的参与者。考虑到"i茅台"是官方渠道，能够保真，价格合适的话出货难度并不大。 在业内看来，个人投机需求会不会亏本，还要看未来茅台市场价格的走势情况，目前看短期内1499元官方指导价附近有较强支撑。根据多家第三方交易平 台数据，今日2026年飞天茅台的批发价散瓶微跌至1490元/瓶左右，原箱价格依然稳 ...

Core Viewpoint - The article discusses the recent surge in demand for "i Moutai," which has been selling out rapidly, and the subsequent appearance of these products on second-hand trading platforms at marked-up prices. This trend highlights the speculative behavior among some consumers and the dynamics of the Moutai market [3][5]. Group 1: Market Dynamics - "i Moutai" launched the 1499 yuan Flying Moutai on January 1, 2026, and has sold out for five consecutive days, indicating high demand [5]. - The current market recovery price for this batch of Moutai is between 1400 yuan and 1450 yuan per bottle, suggesting limited arbitrage opportunities for resellers [5]. - In offline and some instant retail channels, the market price for Flying Moutai ranges from 1550 yuan to 1600 yuan per bottle, still providing a slight profit margin for speculators [5]. Group 2: Speculative Behavior - Some sellers on second-hand platforms are reselling "i Moutai" bottles at a markup of 50 to 100 yuan shortly after purchase, indicating a mix of personal use and speculative intent [3][6]. - Certain merchants are offering services to help consumers secure "i Moutai" at prices ranging from 200 to 300 yuan per box, reflecting the speculative nature of the market [6]. - The profit margin for reselling a box of Moutai, priced at 8994 yuan, is estimated to be only 3.3% to 6.7%, which is relatively low, suggesting that many participants are motivated by speculation rather than substantial profit [6].