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茅台:民企纳税百万可申购平价飞天
21世纪经济报道· 2026-01-16 10:35
Core Viewpoint - Moutai is expanding its distribution of affordable Flying Moutai by easing application requirements for private enterprises, allowing them to purchase at a fixed price of 1499 yuan for a 500ml bottle, which is a significant change from previous years [1][4]. Group 1: Policy Changes - Moutai has relaxed its application criteria for private enterprises, now only requiring a tax payment of 1 million yuan from the previous year to apply for the purchase of affordable Flying Moutai [1]. - The new policy eliminates previous requirements related to registered capital, social insurance participation, and other conditions, making it easier for businesses to apply [1][5]. - There is only one industry restriction: applicants cannot be liquor specialty enterprises, while other types of businesses are eligible [1]. Group 2: Product Availability - In addition to the 500ml Flying Moutai, enterprises can also apply to purchase other Moutai products at current retail prices, including various types of Moutai such as kilogram Moutai and limited edition products [1]. - Moutai currently operates 42 self-operated outlets across the country, which are the points of sale for these products [2]. Group 3: Market Impact - The new purchasing policy is expected to attract more inquiries from businesses, particularly as the Spring Festival approaches, indicating a potential increase in demand [5]. - Industry experts suggest that the return to affordable pricing for Moutai will allow more small and medium-sized enterprises and middle-class families to become consumers, thereby expanding the customer base and consumption scenarios for Moutai [5].
茅台自营门店:民企纳税百万可申购平价飞天,不需返瓶
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-16 10:25
Core Viewpoint - Moutai is expanding its distribution of affordable "Flying Moutai" by allowing eligible private enterprises to purchase at a fixed price of 1499 yuan for a 500ml bottle, with fewer restrictions compared to previous years [1][4]. Group 1: Policy Changes - Moutai has relaxed its purchasing criteria for private enterprises, now only requiring a tax payment of 1 million yuan from the previous year to apply for the purchase of "Flying Moutai" [1]. - The new policy eliminates previous requirements such as registered capital, number of employees, and product bundling, making it easier for businesses to apply [4]. - There is only one industry restriction: applicants cannot be liquor specialty companies, while some regions also restrict liquor packaging companies [1]. Group 2: Product Availability - In addition to "Flying Moutai," enterprises can apply to purchase other Moutai products at current retail prices, including various well-known Moutai offerings [1]. - Moutai currently operates 42 self-operated outlets across the country, providing a wider reach for potential buyers [2]. Group 3: Market Response - The new policy has generated significant interest among businesses, with many inquiries reported at self-operated stores, indicating a strong demand for affordable Moutai [5]. - Industry experts suggest that the return to affordable pricing will attract a broader consumer base, including small businesses and middle-class families, thereby increasing Moutai's market penetration [6].
茅台自营门店:民企纳税百万可申购平价飞天 不需返瓶
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-16 10:16
Core Viewpoint - Moutai is expanding its distribution of the affordable Flying Moutai by easing application requirements for corporate clients, allowing them to purchase at a price of 1499 yuan for a 500ml bottle without additional product bundles or bottle returns [2][6]. Group 1: Policy Changes - Moutai has relaxed its application criteria for corporate clients, now only requiring a tax payment of 1 million yuan from the previous year to apply for the affordable Flying Moutai [2][5]. - The previous requirements, which included company capital, social insurance participation, and product bundles, have been eliminated [5][6]. - Only one industry restriction remains: applicants cannot be liquor specialty companies, while some regions specify that applicants cannot be pre-packaged liquor enterprises [2][5]. Group 2: Product Availability - In addition to the 500ml Flying Moutai, corporate clients can also apply to purchase other Moutai products at current retail prices, including various Moutai offerings like kilogram Moutai and vintage Moutai [2][6]. - Moutai currently operates 42 self-operated outlets across the country, facilitating this new purchasing policy [3]. Group 3: Market Impact - The new policy is expected to attract more inquiries from corporate clients, especially as the Spring Festival approaches, which may lead to increased demand [6]. - Industry experts suggest that the return of Moutai prices to more accessible levels will allow small and medium-sized enterprises, individual entrepreneurs, and middle-class families to become new consumers of Moutai, thereby expanding its customer base and consumption scenarios [7].