Core Viewpoint - The "Su Super" football league has gained significant popularity in a short time, with average attendance increasing from 7,745 to 25,802 in just one month, and social media engagement reaching over 7 billion views on Douyin [1][2]. Sponsorship Expansion - The number of sponsors for the "Su Super" has tripled from the first round to the fourth, with a total of 19 sponsors now involved, indicating a surge in interest and investment in the league [2][3]. - Notable sponsors include major brands like JD.com, Ideal, and Heineken, reflecting the league's growing commercial appeal [3][4]. Sponsorship Dynamics - The exit of "Karma Sports" as an official partner and the entry of "WQK Sports" highlights the competitive nature of sponsorship in the league, with limited slots for official partners [4][5]. - The sponsorship structure includes various levels, with the most significant increase seen in the "official strategic partner" category, which added six new sponsors [5][6]. Local vs. Non-local Sponsorship - While "Karma Sports" has been a long-time sponsor, its departure in favor of a local company underscores the preference for local representation in sponsorship roles [8][9]. - The league's sponsorship landscape shows a mix of local and non-local companies, with many sponsors having ties to Jiangsu, enhancing the regional connection [11][12]. Economic Impact and Pricing - The price for official sponsorship has surged to 3 million RMB, a significant increase from the initial total season sponsorship of 8 million RMB by Jiangsu Bank [10]. - Comparatively, the sponsorship costs for "Su Super" are much lower than those for the Chinese Super League, indicating a potential for growth in sponsorship revenue as the league gains popularity [10][11]. Cultural and Regional Significance - The league's success is attributed to its integration of local culture and humor, which resonates with audiences and enhances viewer engagement [14][17]. - The competitive nature of local brands and the emphasis on regional identity contribute to the league's unique appeal, distinguishing it from other regional leagues [18][19].