经过两年多的持续创新，"村超"热度不减，不仅本土参赛村队从2023年的20支扩大到2025年的108支，还开创了全国美食足球友谊赛、"村超"国际 友谊赛、"村超"全国赛等"村超"系列赛事，将"从'榕江人自己玩'到'吸引全国人民一起玩'，再到'吸引全世界人民一起玩'"的"村超""三步走"战略不 断向纵深推进。 新华社贵阳9月19日电（记者罗羽、潘德鑫）19日，在贵阳奥体中心体育馆数万观众的翘首期盼中，随着一颗足球在贵阳咖啡队和醉美泸州队之间 踢开，2025城市足球邀请赛揭幕战就此上演。 为实现"城市让足球运动更蓬勃，足球让城市发展更鲜活"的目标，这届被简称为"城超"的足球赛事，在一个多月前经贵阳倡议后，得到了来自四 川、重庆、广西、北京、河北、陕西等地15座城市的积极响应。 据介绍，贵阳咖啡队、醉美泸州队、菏泽牡丹队、西安肉夹馍队、邯郸成语之都队、咸阳大秦勇士队等16支以城命名的草根球队，将在7天赛期内 携手历经"小组赛+淘汰赛+排位赛"共48场较量，决出冠军。 本次赛事是草根球员绽放光芒的舞台，参赛球员限定为业余足球爱好者，涵盖机关职工、企业员工、自由职业者、学生、交警、消防员、青训教 练等群体。 这是贵阳重 ...

Core Viewpoint - The "Su Super" football league has gained significant popularity in a short time, with average attendance increasing from 7,745 to 25,802 in just one month, and social media engagement reaching over 7 billion views on Douyin [1][2]. Sponsorship Expansion - The number of sponsors for the "Su Super" has tripled from the first round to the fourth, with a total of 19 sponsors now involved, indicating a surge in interest and investment in the league [2][3]. - Notable sponsors include major brands like JD.com, Ideal, and Heineken, reflecting the league's growing commercial appeal [3][4]. Sponsorship Dynamics - The exit of "Karma Sports" as an official partner and the entry of "WQK Sports" highlights the competitive nature of sponsorship in the league, with limited slots for official partners [4][5]. - The sponsorship structure includes various levels, with the most significant increase seen in the "official strategic partner" category, which added six new sponsors [5][6]. Local vs. Non-local Sponsorship - While "Karma Sports" has been a long-time sponsor, its departure in favor of a local company underscores the preference for local representation in sponsorship roles [8][9]. - The league's sponsorship landscape shows a mix of local and non-local companies, with many sponsors having ties to Jiangsu, enhancing the regional connection [11][12]. Economic Impact and Pricing - The price for official sponsorship has surged to 3 million RMB, a significant increase from the initial total season sponsorship of 8 million RMB by Jiangsu Bank [10]. - Comparatively, the sponsorship costs for "Su Super" are much lower than those for the Chinese Super League, indicating a potential for growth in sponsorship revenue as the league gains popularity [10][11]. Cultural and Regional Significance - The league's success is attributed to its integration of local culture and humor, which resonates with audiences and enhances viewer engagement [14][17]. - The competitive nature of local brands and the emphasis on regional identity contribute to the league's unique appeal, distinguishing it from other regional leagues [18][19].