Core Viewpoint - The popularity of "Su Super" has significantly increased among the youth, leading to a surge in youth football training registrations and related consumption in Jiangsu province [1][2][3]. Group 1: Youth Football Training - In Jiangsu, there has been a rapid increase in registrations for youth football training courses, particularly with the arrival of summer vacation [2][3]. - A football training course in Nanjing reported a 20% increase in inquiries compared to last year, with a notable interest from children aged 4 to 6 [5]. - Many parents, who previously had little knowledge of football, are now seeking information about football courses for their children [7]. Group 2: Football Merchandise Sales - The official merchandise store for "Su Super" reported sales of approximately 8,000 jerseys in the last ten days, with a 30% increase in sales over the past week [9][10]. - Since the start of "Su Super" on May 10, the search volume for football-related products in Jiangsu has doubled, with Suzhou leading in transaction volume for football equipment [12]. - Specific product sales have seen remarkable increases, such as tactical boards in Suqian, which have tripled in sales, and shin guards in Yangzhou, which have increased by over 200% [12].

Core Viewpoint - The popularity of "Su Super" has significantly increased youth football training registrations and related consumption in Jiangsu province during the summer vacation period [1][2]. Group 1: Youth Football Training - There has been a 20% increase in inquiries for youth football training compared to last year, particularly among children aged 4 to 6 [4]. - Many parents who previously had little knowledge of football are now seeking information and enrolling their children in football courses [4]. Group 2: Football-Related Product Consumption - The "Su Super" league has led to a surge in sales of football-related products, with approximately 8,000 jerseys sold in the last ten days, marking a 30% increase in sales in the past week [5]. - Data from an e-commerce platform indicates that since the start of "Su Super" on May 10, the search volume for Jiangsu football-related products has doubled, with Suzhou leading in transaction volume [7]. - Specific product sales have seen remarkable increases, such as tactical boards in Suqian, which have tripled in sales, and leg guards in Yangzhou, which have increased by over 200% [7].

Core Viewpoint - The "Su Super" football league has gained significant popularity in a short time, with average attendance increasing from 7,745 to 25,802 in just one month, and social media engagement reaching over 7 billion views on Douyin [1][2]. Sponsorship Expansion - The number of sponsors for the "Su Super" has tripled from the first round to the fourth, with a total of 19 sponsors now involved, indicating a surge in interest and investment in the league [2][3]. - Notable sponsors include major brands like JD.com, Ideal, and Heineken, reflecting the league's growing commercial appeal [3][4]. Sponsorship Dynamics - The exit of "Karma Sports" as an official partner and the entry of "WQK Sports" highlights the competitive nature of sponsorship in the league, with limited slots for official partners [4][5]. - The sponsorship structure includes various levels, with the most significant increase seen in the "official strategic partner" category, which added six new sponsors [5][6]. Local vs. Non-local Sponsorship - While "Karma Sports" has been a long-time sponsor, its departure in favor of a local company underscores the preference for local representation in sponsorship roles [8][9]. - The league's sponsorship landscape shows a mix of local and non-local companies, with many sponsors having ties to Jiangsu, enhancing the regional connection [11][12]. Economic Impact and Pricing - The price for official sponsorship has surged to 3 million RMB, a significant increase from the initial total season sponsorship of 8 million RMB by Jiangsu Bank [10]. - Comparatively, the sponsorship costs for "Su Super" are much lower than those for the Chinese Super League, indicating a potential for growth in sponsorship revenue as the league gains popularity [10][11]. Cultural and Regional Significance - The league's success is attributed to its integration of local culture and humor, which resonates with audiences and enhances viewer engagement [14][17]. - The competitive nature of local brands and the emphasis on regional identity contribute to the league's unique appeal, distinguishing it from other regional leagues [18][19].

Group 1 - The "Su Super" football league has gained significant popularity, with average attendance increasing from 7,745 to 25,802 in just one month, and Douyin views exceeding 7 billion [1][2][11] - The number of sponsors for the league has tripled from the first round to the fourth round, reaching a total of 19 sponsors, including major brands like JD.com, Heineken, and KFC [1][3][11] - The sponsorship fee for the league has surged to 3 million RMB, reflecting the increased demand and popularity of the event [11][19] Group 2 - The exit of "Karmay Sports" as an official partner has raised questions, as they were the only official partner in the first three rounds, replaced by "WQK Sports" [4][5][10] - Despite Karmay's exit, their products, such as customized jerseys, continue to be sold, indicating a complex relationship between Karmay and WQK Sports [7][10] - The sponsorship landscape is competitive, with local brands and companies with ties to Jiangsu province being favored, while the league's branding strategy emphasizes regional characteristics [12][13][18] Group 3 - The league's success is attributed to its grassroots nature and the incorporation of local culture and humor, which resonates with audiences [14][16][18] - Comparisons are drawn with the "Village Super" league, which also gained popularity through community involvement and local branding, but "Su Super" has a more professional atmosphere [17][18] - The local economic dynamics, where cities like Suzhou and Nanjing have strong economic standings, contribute to the league's appeal and sponsorship opportunities [15][16]