记者探访看到，约80平方米的空间可容纳20人用餐，举目所及的木质装修、水磨石地板、暖黄灯光，营 造出复古气息。店内正在循环播放着周杰伦的歌曲，墙面装饰着台湾热门景点和夜市照片，还有众多台 湾知名歌手的CD。翻开菜单，阳明山三杯鸡、士林沙茶牛肉、宜兰鱼蛋沙拉、长安东路炒水莲、林森 北五味鲍鱼……多元美味拼凑出宝岛美食地图。 中新社重庆10月2日电 题：台胞重庆掌勺"古早味"引食客热捧 中新社记者 钟旖 清点食材、掌勺颠炒、装盘上菜、热络招呼……国庆中秋假期，"85后"台胞庄承勋忙得连轴转。作为新 晋的台菜餐厅老板兼大厨，看着店内座无虚席，迎来一波客流高峰，其创业信心得到鼓舞。 来自台北的庄承勋已在餐饮行业摸爬滚打近20年。2021年，庄承勋到大陆寻找发展机遇，在一台式餐饮 店担任主厨。"重庆是个喜辣重麻的城市，最开始我做台餐很不自信，甚至想过退缩。"庄承勋直言，自 己用一年多时间了解当地饮食文化，在不断磨合中渐渐感受这座城市的包容，从而决定留下。 2025年8月底，经过多月筹备的"拢来·台湾Bistro"餐厅正式营业。看好大陆餐饮市场前景的庄承勋说， 这是一次顺势而为的创业，"想为在渝台胞提供一个想家时的去处， ...

Core Insights - The restaurant industry appears robust but faces significant challenges, with over one million new establishments opening annually and a closure rate of 60% [1] - To thrive in this competitive environment, restaurants must innovate in three key areas: menu development, service enhancement, and brand building [1] Menu Innovation - Successful menu innovation is based on deep market and customer insights, focusing on unique dishes rather than copying popular trends [3] - Incorporating regional specialties, modernizing traditional recipes, and aligning with health trends (e.g., low-fat, vegetarian options) are effective strategies [3] - Regularly updating the menu and offering seasonal items can maintain customer interest, while ensuring new dishes align with the restaurant's overall theme and target audience [3] Service Optimization - Service quality is a critical competitive factor, with a focus on personalized, human-centered service rather than just standardized processes [6] - Enhancements can be made through physical layout improvements and comprehensive staff training to foster empathy and service awareness [6] - Implementing customer feedback mechanisms and engaging with customers through loyalty programs can strengthen customer relationships [6] Brand Building - Effective brand building involves defining the restaurant's positioning, identifying target customers, and establishing core brand values [8] - Utilizing visual design, marketing campaigns, and word-of-mouth strategies to communicate the brand image is essential [8] - In the age of social media, leveraging platforms for content marketing and storytelling can significantly enhance brand visibility and reputation [8] Conclusion - The restaurant industry must embrace change to seize opportunities, focusing on menu innovation, service optimization, and brand building to stand out in a competitive market [9]