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热血谢幕!蒙牛一米八八 ×NBA 少年高手篮球赛西安站:借营养之力,托举少年篮球志向
Zhong Guo Shi Pin Wang· 2025-07-29 23:09
Core Viewpoint - The event "Mengniu 188 x NBA Youth Basketball Tournament" aims to promote the concept of "Nutrition + Sports" for the healthy growth of youth, aligning with national policies to enhance youth sports participation and development [3][4]. Group 1: Event Overview - The tournament took place in Xi'an on July 26-27, 2023, and is part of a series of competitions designed to ignite basketball enthusiasm among youth [1][15]. - The event features professional basketball coaching and the presence of NBA legend Derrick Rose as a growth coach, enhancing the experience for participants [9][20]. Group 2: Strategic Collaboration - Mengniu's high-end brand, 188, has partnered with the NBA to integrate advanced nutrition research and international training systems, focusing on a comprehensive growth support plan for children aged 3-15 [6][8]. - The brand emphasizes a "Four-Dimensional Nutrition Matrix" that includes key components like colostrum alkaline protein and 1.6 trillion M8 probiotics, along with self-developed HMO (human milk oligosaccharides) to optimize children's nutritional absorption [6]. Group 3: Tournament Structure and Participation - The tournament consists of preliminary rounds held in Chengdu, Changsha, and Xi'an, with a total of 48 participants advancing to the finals [11][20]. - The competition is divided into age groups, featuring various formats such as 1v1 and 5v5 matches to assess players' skills and teamwork [11]. Group 4: Community Engagement and Feedback - The event has garnered significant interest from young basketball players and their parents, highlighting its value in promoting physical fitness and teamwork [18]. - Parents expressed appreciation for the tournament's role in emphasizing the importance of scientific nutrition for children's growth [18].
助力银发族健康消费升级 康宝莱参加上海消保委“提振消费·维护权益”大讲堂
Sou Hu Cai Jing· 2025-06-18 18:34
Core Insights - The event "Boosting Consumption and Protecting Rights" focused on the theme of "New Silver Economy Driving Consumption Upgrade" and gathered over 170 representatives from well-known companies and media [1][3] - A report indicated that the consumption needs of the new silver group have shifted from traditional "low-price and practical" to "quality, functionality, and experience," suggesting a significant market potential in the trillion-yuan range across various sectors [3][4] Company Strategies - Herbalife is addressing the health management needs of the new silver group by launching innovative products such as protein nutrition powder and other supplements aimed at enhancing nutrition and immune support [6][7] - The company emphasizes a "Nutrition + Exercise" health lifestyle, aiming to provide personalized health support for the elderly [6][10] Innovation Areas - Herbalife is innovating in three main areas: product innovation, solution innovation, and business model innovation [7] - In product innovation, Herbalife has developed unique combinations of amino acids to support elderly vitality and is integrating modern Western concepts with traditional Chinese health practices [7] - For solution innovation, Herbalife has acquired high-tech companies to create a personalized nutrition advice platform based on individual biological data [7] - In business model innovation, Herbalife operates over 3,000 nutrition clubs across the country, providing personalized health management support and community health activities for the elderly [7] Future Outlook - Herbalife plans to leverage over 40 years of expertise to promote the "Nutrition + Exercise" concept and cater to the growing health consumption needs of various demographics, including the silver population [10]