7月26-27日，蒙牛一米八八×NBA少年高手篮球赛第三站于西安momopark 中庭火热开场。耳畔的欢呼与呐喊接 连不断、此起彼伏，瞬间点燃了西安夏日的篮球热情。 2035年建成体育强国宏伟目标的实现，需要重视青少年体育素养的培养，让青少年了解体育、参与体育、爱上体 育，收获体育活动带来的健康与愉悦，从而养成随时开展体育锻炼的习惯。 为积极响应政策号召，助力青少年"爱上体育"，蒙牛旗下高端品牌一米八八，携手NBA共同启动"灌篮吧！少年强 ——蒙牛一米八八×NBA少年高手篮球赛"。 据蒙牛集团副总裁、奶粉事业部负责人闫志远介绍："在科学育儿理念不断深化的当下，家长对儿童成长的关注已 从基础需求转向全面发展。蒙牛一米八八深耕儿童营养领域多年，将与NBA达成战略合作，旨在以'营养+运动'双 轮驱动为核心，整合专业营养研究成果与国际先进运动训练体系，为儿童构建覆盖膳食营养、运动指导、健康管 理的全场景成长支持方案，助力孩子们在成长关键期充分释放潜能。" 蒙牛一米八八是专门针对3-15岁中国儿童成长需求而研制的高端奶粉。 产品打造"四维营养矩阵"，包含促进骨骼健康的初乳碱性蛋白CBP与赖氨酸、助力营养吸收的1600亿 ...

Core Insights - The event "Boosting Consumption and Protecting Rights" focused on the theme of "New Silver Economy Driving Consumption Upgrade" and gathered over 170 representatives from well-known companies and media [1][3] - A report indicated that the consumption needs of the new silver group have shifted from traditional "low-price and practical" to "quality, functionality, and experience," suggesting a significant market potential in the trillion-yuan range across various sectors [3][4] Company Strategies - Herbalife is addressing the health management needs of the new silver group by launching innovative products such as protein nutrition powder and other supplements aimed at enhancing nutrition and immune support [6][7] - The company emphasizes a "Nutrition + Exercise" health lifestyle, aiming to provide personalized health support for the elderly [6][10] Innovation Areas - Herbalife is innovating in three main areas: product innovation, solution innovation, and business model innovation [7] - In product innovation, Herbalife has developed unique combinations of amino acids to support elderly vitality and is integrating modern Western concepts with traditional Chinese health practices [7] - For solution innovation, Herbalife has acquired high-tech companies to create a personalized nutrition advice platform based on individual biological data [7] - In business model innovation, Herbalife operates over 3,000 nutrition clubs across the country, providing personalized health management support and community health activities for the elderly [7] Future Outlook - Herbalife plans to leverage over 40 years of expertise to promote the "Nutrition + Exercise" concept and cater to the growing health consumption needs of various demographics, including the silver population [10]