新银发经济

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大力发展新银发经济助推消费提质升级,2025年第三期“提振消费·维护权益”大讲堂成功举办
Sou Hu Cai Jing· 2025-06-20 05:00
Group 1 - The event focused on the theme of "New Silver Economy Driving Consumption Upgrade," highlighting the significance of the aging population as a key growth driver in the consumer market [1][4] - The "New Silver Economy" is characterized by a shift in consumption demands from traditional "low-cost and practical" to "quality, functionality, and experience," indicating a potential trillion-dollar market across various sectors such as health technology, tourism, and smart home products [4][9] - The acceptance of smart devices among the new elderly demographic is increasing, providing opportunities for the integration of AI and IoT technologies into consumer scenarios [4][9] Group 2 - The launch of the "New Age Beauty" public welfare course aims to empower the new elderly group to explore aesthetic values and reshape consumption concepts through a comprehensive teaching model [5][7] - The Shanghai Health and Elderly Care Development Group identified a significant market opportunity in the elderly care industry, emphasizing the need for diversified services and addressing the supply-demand imbalance in the sector [9][19] - The aging population in Shanghai presents unique challenges and opportunities, with a focus on community-based services and the need for targeted market segmentation to enhance consumption [19][21] Group 3 - The travel industry is adapting to the new elderly demographic's desire for high-quality travel experiences, with companies like Ctrip launching themed travel products that combine safety, deep experiences, and social interaction [15] - Innovations in smart technology, such as electric exoskeletons, are being explored to enhance mobility and experiences for the elderly, indicating a growing market for assistive devices [16] - AI-driven products like the AI Home Smart Screen are designed to lower usage barriers for the elderly, integrating various services to support their lifestyle and promote smart elderly care [17] Group 4 - Nutritional products targeting the elderly are being developed to address health concerns and enhance quality of life, with a focus on personalized health support [19] - The event underscored the importance of community as the main battleground for the new silver economy, emphasizing the need for tailored services to meet diverse needs across different demographics [19][21] - The potential of the new silver economy in Shanghai is significant, with the city being a leading market for aging populations and consumer capabilities, presenting a unique opportunity for growth and innovation [19][21]
助力银发族健康消费升级 康宝莱参加上海消保委“提振消费·维护权益”大讲堂
Sou Hu Cai Jing· 2025-06-18 18:34
Core Insights - The event "Boosting Consumption and Protecting Rights" focused on the theme of "New Silver Economy Driving Consumption Upgrade" and gathered over 170 representatives from well-known companies and media [1][3] - A report indicated that the consumption needs of the new silver group have shifted from traditional "low-price and practical" to "quality, functionality, and experience," suggesting a significant market potential in the trillion-yuan range across various sectors [3][4] Company Strategies - Herbalife is addressing the health management needs of the new silver group by launching innovative products such as protein nutrition powder and other supplements aimed at enhancing nutrition and immune support [6][7] - The company emphasizes a "Nutrition + Exercise" health lifestyle, aiming to provide personalized health support for the elderly [6][10] Innovation Areas - Herbalife is innovating in three main areas: product innovation, solution innovation, and business model innovation [7] - In product innovation, Herbalife has developed unique combinations of amino acids to support elderly vitality and is integrating modern Western concepts with traditional Chinese health practices [7] - For solution innovation, Herbalife has acquired high-tech companies to create a personalized nutrition advice platform based on individual biological data [7] - In business model innovation, Herbalife operates over 3,000 nutrition clubs across the country, providing personalized health management support and community health activities for the elderly [7] Future Outlook - Herbalife plans to leverage over 40 years of expertise to promote the "Nutrition + Exercise" concept and cater to the growing health consumption needs of various demographics, including the silver population [10]