新银发经济

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影响未来消费的八大经济模式
Sou Hu Cai Jing· 2025-09-15 13:52
Core Insights - The global retail consumption market is projected to double by 2035, reaching $110-120 trillion, with China expected to contribute $18-26 trillion, becoming a key growth engine [8][10] - Eight economic models are identified as drivers of this growth, including creator economy, new family economy, new silver economy, big health economy, healing and self-care economy, population migration economy, sustainable economy, and smart economy [10][12] Economic Models - **Creator Economy**: Characterized by independence and extraordinary creativity, where consumers become producers and sellers, driven by advanced production tools and digital platforms [10][16] - **New Family Economy**: Reflects the diversification of family structures beyond the traditional "nuclear family," leading to unique consumption needs [37][39] - **New Silver Economy**: Focuses on the changing perceptions of the elderly, who are expected to maintain active lifestyles and diverse consumption patterns [57][59] - **Big Health Economy**: Emphasizes the rising health consciousness among consumers, leading to increased demand for preventive healthcare and wellness products [12][13] - **Healing and Self-Care Economy**: Addresses the growing need for emotional support and community connection among consumers facing loneliness and mental health issues [13][14] - **Population Migration Economy**: Driven by cultural integration and consumption migration due to demographic shifts and urbanization [14][15] - **Sustainable Economy**: Reflects the increasing environmental awareness among consumers and the rise of sustainable business practices [14][15] - **Smart Economy**: Involves the integration of AI and big data into daily life, enhancing efficiency and decision-making in consumption [14][15] Market Opportunities - Companies must adapt their strategies according to the four-layer framework of "setting tone, clarifying direction, building advantages, and strengthening capabilities" to succeed in the evolving consumption landscape [10][12] - The creator economy is expected to grow at a compound annual growth rate (CAGR) of 10.5%, reaching a market size of $5.8 trillion by 2035, driven by lower barriers to entry and diverse monetization channels [32][33] - The new family economy presents opportunities for products and services tailored to various family structures, such as single-person households and multi-generational families [51][52] - The new silver economy offers potential for businesses to cater to the needs of an aging population, focusing on both care and lifestyle enhancement [68][69]
大力发展新银发经济助推消费提质升级,2025年第三期“提振消费·维护权益”大讲堂成功举办
Sou Hu Cai Jing· 2025-06-20 05:00
Group 1 - The event focused on the theme of "New Silver Economy Driving Consumption Upgrade," highlighting the significance of the aging population as a key growth driver in the consumer market [1][4] - The "New Silver Economy" is characterized by a shift in consumption demands from traditional "low-cost and practical" to "quality, functionality, and experience," indicating a potential trillion-dollar market across various sectors such as health technology, tourism, and smart home products [4][9] - The acceptance of smart devices among the new elderly demographic is increasing, providing opportunities for the integration of AI and IoT technologies into consumer scenarios [4][9] Group 2 - The launch of the "New Age Beauty" public welfare course aims to empower the new elderly group to explore aesthetic values and reshape consumption concepts through a comprehensive teaching model [5][7] - The Shanghai Health and Elderly Care Development Group identified a significant market opportunity in the elderly care industry, emphasizing the need for diversified services and addressing the supply-demand imbalance in the sector [9][19] - The aging population in Shanghai presents unique challenges and opportunities, with a focus on community-based services and the need for targeted market segmentation to enhance consumption [19][21] Group 3 - The travel industry is adapting to the new elderly demographic's desire for high-quality travel experiences, with companies like Ctrip launching themed travel products that combine safety, deep experiences, and social interaction [15] - Innovations in smart technology, such as electric exoskeletons, are being explored to enhance mobility and experiences for the elderly, indicating a growing market for assistive devices [16] - AI-driven products like the AI Home Smart Screen are designed to lower usage barriers for the elderly, integrating various services to support their lifestyle and promote smart elderly care [17] Group 4 - Nutritional products targeting the elderly are being developed to address health concerns and enhance quality of life, with a focus on personalized health support [19] - The event underscored the importance of community as the main battleground for the new silver economy, emphasizing the need for tailored services to meet diverse needs across different demographics [19][21] - The potential of the new silver economy in Shanghai is significant, with the city being a leading market for aging populations and consumer capabilities, presenting a unique opportunity for growth and innovation [19][21]
助力银发族健康消费升级 康宝莱参加上海消保委“提振消费·维护权益”大讲堂
Sou Hu Cai Jing· 2025-06-18 18:34
Core Insights - The event "Boosting Consumption and Protecting Rights" focused on the theme of "New Silver Economy Driving Consumption Upgrade" and gathered over 170 representatives from well-known companies and media [1][3] - A report indicated that the consumption needs of the new silver group have shifted from traditional "low-price and practical" to "quality, functionality, and experience," suggesting a significant market potential in the trillion-yuan range across various sectors [3][4] Company Strategies - Herbalife is addressing the health management needs of the new silver group by launching innovative products such as protein nutrition powder and other supplements aimed at enhancing nutrition and immune support [6][7] - The company emphasizes a "Nutrition + Exercise" health lifestyle, aiming to provide personalized health support for the elderly [6][10] Innovation Areas - Herbalife is innovating in three main areas: product innovation, solution innovation, and business model innovation [7] - In product innovation, Herbalife has developed unique combinations of amino acids to support elderly vitality and is integrating modern Western concepts with traditional Chinese health practices [7] - For solution innovation, Herbalife has acquired high-tech companies to create a personalized nutrition advice platform based on individual biological data [7] - In business model innovation, Herbalife operates over 3,000 nutrition clubs across the country, providing personalized health management support and community health activities for the elderly [7] Future Outlook - Herbalife plans to leverage over 40 years of expertise to promote the "Nutrition + Exercise" concept and cater to the growing health consumption needs of various demographics, including the silver population [10]