今年春晚以"骐骥驰骋 势不可挡"为主题，开启了一场跨越千年的文化之旅。在春晚舞台上，现代科技加持，让文化古韵更具新意。 0:00 当十二花神遇上AIGC（人工智能生成式图像）技术，当神树的传说被赋予了AR（实景扩展）光影特效，东方美学的诠释又一次被重新定义了打开方式。 2026年总台春晚的视觉设计将传统东方美学和现代科技进行了又一次的完美融合，不仅让非遗技艺在舞台上"活"起来，也让骐骥驰骋的纹样在科技赋能下更 加灵动自然。 总台《2026年春节联欢晚会》视觉总监 江宇昊：我们打破了静态，让一号厅活起来。同时我们一直在找纹样的新观念和新表达。今年我们创作了骐骥驰骋 纹，把它变成金银篆刻的，变成各种非遗装置下的表达，都是和非遗元素去结合。 除了视觉设计的表达，本届春晚在舞台设计上打破了一号演播厅有限的空间概念，利用XR（混合现实）技术，创造出了虚实结合的无限空间延展，在《智 造未来》的节目中，导演组打造了现实的舞台和虚拟的科技空间，演员在两个空间中穿梭，打造无缝穿越的大视觉概念，让观众可以更好地观赏一场沉浸式 的视听盛宴。 总台《2026年春节联欢晚会》虚拟包装团队负责人 左宏达：在《智造未来》这个节目里面，我们 ...

Core Insights - The 2025 China New Media Conference opened in Changsha, focusing on the theme of "Intelligent Synergy, Systemic Transformation" with various forums and exhibitions [1] - The conference serves as a national authoritative platform for promoting deep integration and systemic transformation in media, having been held annually since 2018 [1] Group 1: Technological Innovations - A discussion on "Biological Humans, Digital Humans, Robots: Who Will Headline the Future?" sparked significant interest, featuring representatives from various media and technology companies [3] - A robot from Yushu Technology demonstrated its ability to perform editing tasks through voice interaction, showcasing the potential for AI in media production [3] Group 2: AI Applications in Media - Tencent Cloud launched the "AI Audio Superpower" - MuseLM and Lingyin models, aimed at enhancing music editing capabilities for media professionals [5] - The MuseLM model addresses challenges such as lack of copyright, low production efficiency, and limited interaction in audio creation, enabling high-quality audio program generation [6] Group 3: Virtual Production Techniques - SenseTime showcased its self-developed "Seko" model for generating digital humans and creating films from a single sentence, demonstrating rapid content creation capabilities [8] - iQIYI presented its virtual production AI video technology, which utilizes a 2500 square meter indoor virtual production scene to enhance filming processes and improve visual realism [8][10] - The virtual production technology has been applied in multiple film and television projects, with plans to establish a digital asset library to foster a new "Cultural + Technology" ecosystem [10]

Core Insights - iQIYI is hosting a Virtual Photography Flagship Studio Open Day on November 2 at the Hengdian Film Industry Park, showcasing advancements in virtual production technology [1][3] - The event will feature industry leaders sharing insights on the latest cases and trends in virtual production, highlighting the collaboration between iQIYI and notable creators [1] Group 1: Virtual Production Technology - The upgraded IQStage virtual production system will be demonstrated in real-time, showcasing the entire process from camera tracking to real-time rendering and compositing [3] - The flagship studio spans over 500 square meters with high-quality LED walls, supporting high-speed shooting with 200 flawless frames [3] Group 2: Production Achievements - Since its establishment in Hengdian in 2022, iQIYI's virtual studio has produced several visually impressive series, including "Fox Demon Little Red Daughter" and "Cloud Feather" [3] - The virtual production technology platform has entered mass production in 2023, with plans for a comprehensive upgrade of hardware and software by the end of 2024 [3]

Core Insights - iQIYI will host a virtual photography flagship open day at the Hengdian Film Industry Park on November 2, showcasing the latest cases and trends in virtual production technology [1][3] - The upgraded IQStage virtual production system will be demonstrated in real-time, allowing attendees to experience virtual shooting firsthand [3] - iQIYI has successfully produced several visually impressive series using virtual production technology since its establishment in Hengdian in 2022, including the first commercial series in China to use this technology, "Cloud Feather" [3] Group 1 - The flagship studio spans over 500 square meters with high-quality LED walls, supporting 200 flawless high-speed shots and a color gamut 1.2 times that of cinema screens [5] - iQIYI has introduced a heavy-duty waterproof electric control real scene turntable, overcoming previous challenges in virtual production [5] - The pricing for the upgraded virtual production system has been significantly reduced, with costs starting as low as 35,000 yuan per day, excluding digital scene production [5] Group 2 - The upgraded virtual photography studio has already been used for the filming of multiple series, receiving positive feedback for its seamless visual effects [5] - iQIYI's integration of over 20 patents and software copyrights into the IQStage platform has earned recognition from Beijing's Smart Broadcasting [3] - The company plans to complete the relocation and comprehensive upgrade of its virtual photography studio by the end of 2024 to better meet filming demands [3]

Core Viewpoint - The opening of a state-of-the-art virtual photography flagship studio by iQIYI in Hengdian marks a significant advancement in virtual production technology for the film and television industry [3][6]. Group 1: Event Details - iQIYI will host an open day for its virtual photography flagship studio during the Hengdian Film Festival on November 2, featuring industry leaders sharing insights on virtual production technology [3]. - The event will include live demonstrations of the upgraded IQStage virtual production system, showcasing the entire process from camera tracking to real-time rendering [5]. Group 2: Technological Advancements - The newly upgraded virtual studio has already facilitated the production of several high-quality series, including "Fox Demon Little Red Daughter" and "Cloud Feather," with "Cloud Feather" being the first commercial series in China to utilize virtual production technology [6]. - The flagship studio features a custom 500 square meter immersive LED wall capable of supporting over 200 FPS low gray-scale high-speed shooting, addressing previous challenges in virtual production [6]. Group 3: Cost and Accessibility - To lower the barriers to using virtual production technology, iQIYI has significantly reduced the pricing of its upgraded virtual production system, with costs starting as low as 35,000 yuan per day, excluding digital scene production [6]. Group 4: Industry Impact - The virtual production segments released have received unanimous praise from industry creators and audiences for their exceptional visual effects, indicating a positive reception and potential for future growth in the industry [7].

Core Insights - iQIYI is hosting a virtual photography flagship open day at the Hengdian Film and Television Industrial Park on November 2, showcasing the latest advancements in virtual production technology [1] - The upgraded IQStage virtual production system will be demonstrated in real-time, allowing attendees to experience the virtual shooting process firsthand [1][2] - iQIYI has successfully produced several high-quality series using virtual production technology, including "Fox Demon Slayer" and "Cloud Feather," with the latter being the first commercial series in China to utilize this technology [2][3] Group 1 - The open day will feature industry leaders sharing insights on the application of virtual production technology in filmmaking [1] - iQIYI has integrated over 20 patents and software copyrights into its IQStage platform, which received significant recognition from Beijing's Smart Broadcasting [2] - The flagship studio, located in Hengdian, includes a custom 500 square meter immersive LED wall capable of supporting over 200 FPS low gray level shooting, addressing previous challenges in virtual production [2] Group 2 - iQIYI has lowered the cost of using its upgraded virtual production system to as low as 35,000 yuan per day, aiming to reduce barriers for production teams [2] - The newly upgraded virtual studio has been utilized for the filming of multiple series, receiving positive feedback for its visual effects [3] - The event on November 2 aims to foster collaboration among industry pioneers to advance the industrialization of film and television [4]

Core Insights - iQIYI reported a 125% year-on-year increase in the number of projects utilizing virtual production technology in the first half of 2025 [1] - The company's self-developed Clip all-in-one machine has achieved multi-camera synchronous recording and playback, as well as real-time cloud uploading of samples [1] - Virtual production technology has been implemented in 87 official projects by iQIYI [1]

Core Viewpoint - iQIYI is significantly reducing the cost of virtual production systems to promote the adoption of this technology in the film industry, aiming to enhance content creation quality and efficiency [1][6]. Group 1: Cost Reduction and Accessibility - Starting June 1, 2025, iQIYI will lower the price of its virtual production system to a minimum of 35,000 yuan per day, down from 160,000 yuan per day, to make the technology more accessible [1]. - The initiative is intended to lower the barriers for content creation teams, allowing for higher quality productions [1]. Group 2: Technological Advancements - iQIYI has invested in a flagship virtual photography studio in the Hengdian Film Industry Park, featuring a 500 square meter immersive LED wall with a pixel pitch of 1.95mm, capable of supporting over 200 FPS high-speed shooting [2]. - The company has developed the IQStage technology platform, integrating over 20 patents and software copyrights, which has received significant recognition [4]. Group 3: Industry Impact and Growth - The use of virtual production technology in iQIYI's projects has increased by 50% year-on-year, indicating a growing trend in the industry [6]. - iQIYI's virtual production system is recognized as a leading technology in China and is positioned to play a crucial role in the industrialization of the film sector [6].

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industry Expo's sub-venue focuses on the theme "Ultra Clear Vision · Gathering Co-creation," showcasing the integration of ultra-high-definition technology with the cultural industry for high-quality development [1][3]. Group 1: Event Overview - The sub-venue is organized by Shenzhen Broadcasting Film and Television Group and marks a significant step for the digital creative industry in the Guangdong-Hong Kong-Macao Greater Bay Area [1]. - The event features the unveiling of four major industry platforms: Micro Short Drama Center, Costume and Prop Center, Industry-Academia-Research Center, and Event Release Center, aimed at fostering collaborative innovation [2]. Group 2: Investment and Partnerships - The park has invested over 100 million yuan to create a public service platform for ultra-high-definition content production and an intelligent computing power platform, collaborating with Huawei Cloud to build the "Digital Film Companion" public service platform [1]. - Strategic partnerships have been established with various enterprises, including a collaboration with the national cultural tourism data element registration platform to create a regional node in Guangdong, and a credit line exceeding 1 billion yuan with Shenzhen Rural Commercial Bank and Hanyuan Film Industry [1][2]. Group 3: Industry Development - The ultra-high-definition video industry is a key development direction for the country, with 2025 designated as the "Year of Ultra-High Definition Development" [3]. - Shenzhen is actively positioning itself as a hub for the ultra-high-definition industry, promoting deep integration with culture, tourism, and education sectors [3].