出海机遇与挑战并存，从技术壁垒到文化鸿沟，从供应链重构 到合规性迷宫，能力建设正成为决定企业成败的关键因素。企 业要以长期主义的战略定力，用好既有优势、追求高阶目标、 打造全局能力。 作者：李铭俊 皮鑫 封图：图虫创意 中国企业新一轮出海潮正如火如荼。2024年，德勤发布的《中国企业全球化新纪元白皮书》显 示，仅德勤一家公司，2024年便助力超过2000家中资企业在全球96个国家出海并实现国际化发 展，这折射出中国企业全面开启出海征程的深度与广度。 出海机遇与挑战并存，从技术壁垒到文化鸿沟，从供应链重构到合规性迷宫，能力建设正成为决定 企业成败的关键因素。企业要以长期主义的战略定力，用好既有优势、追求高阶目标、打造全局能 力。 既有优势 当前阶段，中国企业在科技创新、规模制造与供应链组织上具有较强优势，制胜的关键在于将这些 优势发挥到极致，转化为在国际市场上的核心竞争力。 首先是科技创新能力。 目前，中国企业在新能源、人工智能等新兴领域的技术实力已经跻身全球第一梯队，这是产业出海 的关键法宝。比亚迪的刀片电池技术凭借卓越的安全性和能量密度，成为全球新能源汽车电池市场 的标杆；大疆的无人机飞控系统以其精准的操控 ...

Core Insights - The new wave of globalization for Chinese enterprises is gaining momentum, with Deloitte assisting over 2,000 Chinese companies in their internationalization efforts across 96 countries in 2024, highlighting the depth and breadth of this trend [2] - Opportunities and challenges coexist in the global market, with capability building becoming a key factor for success, requiring a long-term strategic approach [2] Existing Advantages - Chinese enterprises currently possess strong advantages in technological innovation, large-scale manufacturing, and supply chain organization, which are crucial for establishing core competitiveness in international markets [3] - In technological innovation, Chinese companies lead in emerging fields such as renewable energy and artificial intelligence, with notable examples including BYD's blade battery technology and DJI's drone control systems [4] - The speed of technological iteration is essential for maintaining competitive advantage, as seen with Huawei's commitment to R&D and CATL's significant investment in battery technology [5] Manufacturing Capability - Manufacturing is a critical area for national competition, with China's mature industrial chain and cost advantages making it attractive for global markets [6] - Companies like BYD and CATL are expanding their manufacturing capabilities in Europe, establishing a high-end manufacturing presence and integrating into local supply chains [6] Supply Chain Organization - Chinese enterprises must evolve from being mere producers to leaders in supply chain organization, requiring global planning and local supplier development capabilities [7] - The case of Geely's acquisition of Proton illustrates how Chinese companies can enhance local supply chains and foster mutual growth [7] High-Level Goals - Chinese enterprises should focus on building brand value, setting standards, and gaining industry influence to transition from OEMs to globally recognized brands [8] - Anta's strategy to prioritize its main brand and Nanjing QuanFeng's commitment to developing its own brand exemplify this shift towards brand independence [8] Global Standards and Influence - Mastering technical standards is crucial for long-term competitive advantage, as seen in the case of Chinese electric vehicles in Indonesia, where adherence to European standards has limited their market competitiveness [9][10] - Companies must aim to export not only products and technologies but also standards, requiring collaboration between national strategies and corporate initiatives [10] Overall Capabilities - Compliance, cross-cultural management, and understanding international dynamics are essential capabilities for Chinese enterprises venturing abroad [12] - Compliance challenges often arise from a lack of legal knowledge and resources, necessitating a robust compliance framework [13][14] - Cross-cultural management is vital for building trust and understanding local customs, which can mitigate cultural conflicts [16][17] - Companies must develop a keen awareness of international trends and geopolitical risks to navigate potential disruptions effectively [18][19] Conclusion - The essence of going global for Chinese enterprises lies in evolving capabilities and managing increasing environmental complexities [23] - Companies must leverage their first-mover advantages and focus on strengthening their overall capabilities to thrive in the new global landscape [24]

以下文章来源于定焦One ，作者定焦One团队 定焦One . 深度影响创新。 将投中网设为"星标⭐"，第一时间收获最新推送 窥见中国汽车产业最深层的竞争逻辑。 作者丨 金玙璠 编辑丨 魏佳 来源丨 定焦One 没想到，一场持续两年的 常压油箱争议 ，在今年6月上演了"续集"。 在6月7日的2025中国汽车重庆论坛上，吉 利汽车高级副总裁杨学良突然 公开声援长城两年前对比 亚迪的举报 。 他称 ， 两年前吉利进行的拆解测试结果，与长城举报内容"完全一致"，并称长城董 事长魏建军是行业的"吹哨人"。 这一表态瞬间将始于2023年5月的"常压油箱争议"重新点燃，使原本比亚迪与长城的两方对峙，升 级为三大巨头的混战。 次日，比亚迪集团品牌及公关处总经理李云飞通过微博回应，称比亚迪 2021-2023年采 用的常压 油箱方案，"符合法规要求"，并反指浙江某头部车企2018-2023年多款PHEV车型同样采用该方 案。该微博内容6小时后被删除。 表面看，这是成本优先派和合规优先派的技术路线之争 ；实质上 ，是头部车企在新能源转型关键期 对行业话语权的争夺战——2025年前5个月，比亚迪销量（176万辆）已超吉利（117 ...